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Bleach in Tunisia

  • January 2017
  • -
  • Euromonitor International
  • -
  • 14 pages

Bleach is a mature category in Tunisia, and therefore witnessed very little innovation towards the end of the review period. Despite this, the category still saw current value sales grow by 3% to reach TND31 million in 2016, as bleach has long been a staple cleaning product in Tunisian households. Bleach is highly regarded for its disinfectant properties, and is particularly popular among older consumers.

Euromonitor International’s Bleach in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bleach in Tunisia
BLEACH IN TUNISIA
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Ennadhafa Judy SA in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 1 Ennadhafa Judy SA: Key Facts
Competitive Positioning
Summary 2 Ennadhafa Judy SA: Competitive Position 2016
Executive Summary
Home Care Maintains Healthy Current Value Growth Despite Economic Uncertainty
Convenience Remains the Most Influential Trend in Home Care in 2016
Multinationals Continue To Lead Home Care in Tunisia
Modern Channels Gain Ground in Home Care Distribution
Outlook for Tunisian Home Care Remains Broadly Positive
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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