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Calming and Sleeping in Colombia

  • March 2015
  • -
  • Euromonitor International
  • -
  • 28 pages

Despite Sedatif not covered by our research for being a homeopathic product, its launch achieved what Okey and Soñax from Lafrancol SA did upon their launch. It is expanding the available possibilities for consumers beyond Valerian and St John’s wort, and its advertising is renewing the interest of consumers in natural and supposedly less harmful alternatives in the OTC group.

Euromonitor International's Calming and Sleeping in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in Colombia
CALMING AND SLEEPING IN COLOMBIA

March 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Executive Summary
Money-back Guarantee Impacts Consumer Health
Vds and Phytotherapeutics Under Review
Active Acquisitions Environment in Colombia
Healthfood Shops Migrating To Pharmacies
Ageing Population, Sports Fans and Urbanisation Offer Opportunities
Key Trends and Developments
OTC and Vds Regulation and Advertising in the Spotlight
Approach To Health Takes Elements of Other Industries
Convenience and Dosing Claims Shape Market
Rural Compared With Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2012
Summary 2 OTC: Switches 2013-2014
Definitions
Sources
Summary 3 Research Sources












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