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Dog Food in Finland

  • May 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

Based on provisional estimates, dog food is set to record a decline of 1% in 2016, while sales are set to grow by 2% in current terms. The expected decline in volume sales is due to a move towards more-premium food, which promises a complete diet and more-efficient feeding, hence diminishing the need to purchase a larger amount. Moreover, Finns are increasingly choosing small dogs that require less food. Nonetheless, despite limited purchasing powers, Finns are expected to continue investing in...

Euromonitor International’s Dog Food in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dog Food in Finland
DOG FOOD IN FINLAND
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2011-2016
Table 2 Dog Population 2011-2016
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Table 4 Sales of Dog Food by Category: Volume 2011-2016
Table 5 Sales of Dog Food by Category: Value 2011-2016
Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Summary 1 Dog Food by Price Band 2016
Berner Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 2 Berner Oy: Key Facts
Summary 3 Berner Oy: Operational Indicators
Competitive Positioning
Summary 4 Berner Oy: Competitive Position 2015
Best Friend Group Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 5 Best Friend Group Oy: Key Facts
Summary 6 Best Friend Group Oy: Operational Indicators
Competitive Positioning
Summary 7 Best Friend Group Oy: Competitive Position 2015
Mush Oy Ltd in Pet Care (finland)
Strategic Direction
Key Facts
Summary 8 MUSH Oy Ltd: Key Facts
Summary 9 MUSH Oy Ltd: Operational Indicators
Competitive Positioning
Summary 10 MUSH Oy Ltd: Competitive Position 2015
Musti Ja Mirri Oy in Pet Care (finland)
Strategic Direction
Key Facts
Summary 11 Musti ja Mirri Oy: Key Facts
Summary 12 Musti ja Mirri Oy: Operational Indicators
Internet Strategy
Company Background
Chart 1 Musti ja Mirri Oy: Musti ja Mirri in Espoo
Private Label
Summary 13 Musti ja Mirri Oy: Private Label Portfolio
Competitive Positioning
Summary 14 Musti ja Mirri Oy: Competitive Position 2015
Executive Summary
Growth Pushing Through Despite A Poor Economic Performance
Pets Deserve the Best, If Owners Can Afford It
Online and Social Media Marketing Grow Vigorously
Distribution Channels Compete Over Sales
Healthy Growth Predicted
Key Trends and Developments
Wobbly Economy Slows Down Value Growth
Big Chains and Internet Retailing Are Reshaping Competition
Online Marketing Takes the Industry by Storm
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 15 Research Sources












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ref:plp2016

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