Dog Food in Israel

In 2012 Shufersal, the leading retail hypermarket in Israel, introduced a premium dog food brand in attempt to position itself as a substitute to pet shops and superstores, now holding pet foods at different levels and other pet care products. As part of the launch, Shufersal handed out free food samples to its regular costumers. However, this is not expected to increase Shufersal’s share in the pet food sector significantly, for the customers who are looking for premium products tend to shop...

Euromonitor International's Dog Food in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Pet Care Industry in Israel

DOG FOOD IN ISRAEL
Euromonitor International
January 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2007-2012
Table 2 Dog Population 2007-2012
Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Dog Food by Category: Volume 2007-2012
Table 5 Sales of Dog Food by Category: Value 2007-2012
Table 6 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Dog Food by Category: Value 2007-2012
Table 9 Dog Food Company Shares 2007-2011
Table 10 Dog Food Brand Shares 2008-2011
Table 11 Dog Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 1 Dog Food by Price Band 2011
Bio Pet Ltd in Pet Care (israel)
Strategic Direction
Key Facts
Summary 2 Bio Pet Ltd: Key Facts
Summary 3 Bio Pet Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bio Pet Ltd: Competitive Position 2011
Pet Buy Ltd in Pet Care (israel)
Strategic Direction
Key Facts
Summary 5 Pet Buy Ltd: Key Facts
Summary 6 Pet Buy Ltd : Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 7 Pet Buy Ltd: Competitive Position 2011
Shufersal Ltd in Pet Care (israel)
Strategic Direction
Key Facts
Summary 8 Shufersal Ltd: Key Facts
Summary 9 Shufersal Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 10 Shufersal Ltd: Competitive Position 2011
Executive Summary
Pet Care Continued To Grow in 2011
Premium Private Label Products Continue To Rise in 2011
Bio Pet Continues To Lead
Pet Shops Continue Dominating the Distribution Channels Value Share
Israeli Pet Care Is Expected To Continue Growing Over the Forecast Period
Key Trends and Developments
Nationwide Social Protest Took Place During 2011
the Coupon Trend As A Significant Growth Engine - on the Fall
Smaller Apartments Encourage Raising Smaller Pets
Fearing High Costs, Parents Tend To Purchase A Small Mammal First
Premium Brands Continue To Gain Strong Value Growth
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 28 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 30 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 31 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 32 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 11 Research Sources