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Table of Contents
In 2012 Shufersal, the leading retail hypermarket in Israel, introduced a premium dog food brand in attempt to position itself as a substitute to pet shops and superstores, now holding pet foods at different levels and other pet care products. As part of the launch, Shufersal handed out free food samples to its regular costumers. However, this is not expected to increase Shufersal’s share in the pet food sector significantly, for the customers who are looking for premium products tend to shop...
Euromonitor International's Dog Food in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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