Table of Contents
The health and wellness trend, which reshaped the dog food category over the latter part of the review period, is expected to continue in 2014. Most new brands and products which entered the category were either organic, natural, or had other features relating to health. For example, in 2012, grain-free dog food entered the market and in 2013, further grain-free dog food brands were launched.
Euromonitor International’s Dog Food in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.
Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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