Montevideo Refrescos SA, the leader in carbonates sales, has recognised the declining trend in volume growth rates and begun to diversify its product portfolio by launching new products in other categories. First it was Burn in energy drinks and La Vuelta in other plant-based hot drinks in 2009, followed by Aquarius in flavoured bottled water in 2011. In 2012 it entered the fruit/vegetable juice category with Del Valle unfrozen nectars, its rapid success causing a stir among long-established...
Euromonitor International's Fruit/Vegetable Juice in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
Product coverage: 100% Juice, Fruit-Flavoured Drinks (No Juice Content), Juice Drinks (up to 24% Juice), Nectars (25-99% Juice).
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Fruit/Vegetable Juice market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.