High-profile diseases such as SARS and the H1N1 virus are playing a key role in creating greater health- consciousness among Thai people. For a growing number of consumers, health and wellness food and beverages were perceived to be a better choice in 2009, to help create better immune systems and strengthen the body. Several benefits such as vitamins, minerals, collagen, fibre and omega-3 were identified and combined into a single product. Most ...
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High-profile diseases such as SARS and the H1N1 virus are playing a key role in creating greater health- consciousness among Thai people. For a growing number of consumers, health and wellness food and beverages were perceived to be a better choice in 2009, to help create better immune systems and strengthen the body. Several benefits such as vitamins, minerals, collagen, fibre and omega-3 were identified and combined into a single product. Most notably, yoghurt with vitamins and collagen,...
Euromonitor International's Health and Wellness in Thailand report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food segments . It provides the latest retail sales data from 2005 to 2009 , allowing you to compare health and wellness categories with each other or in the context of the total industry for a segment . It identifies the leading firms , the leading brands and offers strategic analysis of key factors influencing the industry - be they new product developments, legislative context or lifestyle influences. Projections to 2014 illustrate how the industry is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Type.
Data coverage: indsutry size (historic and projections ), market shares , brand shares and distribution channel figures .
Reasons to Buy This Report
* Gain in-depth understanding of the Health and Wellness industry ;
* Identify areas of growth and understand key dynamics ;
* Get a full overview of the competitive landscape , the industry ’s major players and leading brands;
* Anticipate market change with 5 year forecasts .
Over-the-counter Drug Industry in Thailand
Health and Wellness in Thailand
September 2010
List of Contents and Tables
Executive Summary
Growing Awareness and Appeal for Products With Multiple Benefits
Fortified/functional Food Leads Sales
Organic Baby Food Emerges Strongly
Key Players Held Their Positions in 2009
Growth To Continue Into the Projection Period
Key Trends and Developments
Women Remain Primary Target for Health and Wellness Products
Products With Multiple Benefits, Well-received by Consumers
Convenience Stores Become More Significant Channel
Cancer Stands Out As Leading Cause of Death in Thailand
Products To Boost Brain Power, Memory and Looks, Are Well-received
Market Data
Data table 1 Sales of Health and Wellness by Type: Value from 2004 to 2009
Data table 2 Sales of Health and Wellness by Type: % Value Growth from 2004 to 2009
Data table 3 Sales of Health and Wellness by Segment : Value from 2004 to 2009
Data table 4 Sales of Health and Wellness by Segment : % Value Growth from 2004 to 2009
Data table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown from 2006 to 2009
Data table 6 Health and Wellness GBO Market Shares from 2005 to 2009
Data table 7 Health and Wellness NBO Market Shares from 2005 to 2009
Data table 8 Health and Wellness Brand Shares from 2006 to 2009
Data table 9 Projection Sales of Health and Wellness by Type: Value from 2009 to 2014
Data table 10 Projection Sales of Health and Wellness by Type: % Value Growth from 2009 to 2014
Data table 11 Projection Sales of Health and Wellness by Segment : Value from 2009 to 2014
Data table 12 Projection Sales of Health and Wellness by Segment : % Value Growth from 2009 to 2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Capital Rice Co Ltd
Strategic Direction
Key Facts
Summary 2 Capital Rice Co Ltd: Key Facts
Summary 3 Capital Rice Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Capital Rice Co Ltd: Competitive Position 2009
Osotspa Co Ltd
Strategic Direction
Key Facts
Summary 5 Osotspa Co Ltd: Key Facts
Summary 6 Osotspa Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Osotspa Co Ltd: Competitive Position 2009
Thanakorn Vegetable Oil Products Co Ltd
Strategic Direction
Key Facts
Summary 8 Thanakorn Vegetable Oil Products Co Ltd: Key Facts
Summary 9 Thanakorn Vegetable Oil Products Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Thanakorn Vegetable Oil Products Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 13 Sales of BFY Beverages by Subsector: Value from 2004 to 2009
Data table 14 Sales of BFY Beverages by Subsector: % Value Growth from 2004 to 2009
Data table 15 BFY Beverages Market Shares from 2005 to 2009
Data table 16 BFY Beverages Brand Shares from 2006 to 2009
Data table 17 Projection Sales of BFY Beverages by Subsector: Value from 2009 to 2014
Data table 18 Projection Sales of BFY Beverages by Subsector: % Value Growth from 2009 to 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 19 Sales of BFY Packaged Food by Subsector: Value from 2004 to 2009
Data table 20 Sales of BFY Packaged Food by Subsector: % Value Growth from 2004 to 2009
Data table 21 Other Reduced Fat Food by Type: % Value Breakdown from 2004 to 2009
Data table 22 BFY Packaged Food Market Shares from 2005 to 2009
Data table 23 BFY Packaged Food Brand Shares from 2006 to 2009
Data table 24 Projection Sales of BFY Packaged Food by Subsector: Value from 2009 to 2014
Data table 25 Projection Sales of BFY Packaged Food by Subsector: % Value Growth from 2009 to 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 26 Sales of Food Intolerance Products by Subsector: Value from 2004 to 2009
Data table 27 Sales of Food Intolerance Products by Subsector: % Value Growth from 2004 to 2009
Data table 28 Food Intolerance Products Market Shares from 2005 to 2009
Data table 29 Food Intolerance Products Brand Shares from 2006 to 2009
Data table 30 Projection Sales of Food Intolerance Products by Subsector: Value from 2009 to 2014
Data table 31 Projection Sales of Food Intolerance Products by Subsector: % Value Growth from 2009 to 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 32 Sales of Fortified/functional Beverages by Subsector: Value from 2004 to 2009
Data table 33 Sales of Fortified/functional Beverages by Subsector: % Value Growth from 2004 to 2009
Data table 34 Other Fortified/functional Hot Drinks by Type: % Value Breakdown from 2004 to 2009
Data table 35 Key Functional Ingredients in Fortified/functional 100% Juice: % Breakdown from 2006 to 2009
Data table 36 Key Functional Ingredients in Fortified/functional Nectars (25-99% juice): % Breakdown from 2006 to 2009
Data table 37 Key Functional Ingredients in Fortified/functional Juice Drinks (up to 24% juice): % Breakdown from 2006 to 2009
Data table 38 Fortified/functional Beverages Market Shares from 2005 to 2009
Data table 39 Fortified/functional Beverages Brand Shares from 2006 to 2009
Data table 40 Projection Sales of Fortified/functional Beverages by Subsector: Value from 2009 to 2014
Data table 41 Projection Sales of Fortified/functional Beverages by Subsector: % Value Growth from 2009 to 2014
Data table 42 Fortified/functional Nectars (25-99% Juice) by Prime Positioning
Data table 43 Fortified/functional Nectars (25-99% Juice) by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 44 Sales of Fortified/functional Packaged Food by Subsector: Value from 2004 to 2009
Data table 45 Sales of Fortified/functional Packaged Food by Subsector: % Value Growth from 2004 to 2009
Data table 46 Sugarised Vs Sugar-free Fortified/functional Sugar Confectionery: % Breakdown 2009
Data table 47 Sugarised Vs Sugar-free Fortified/functional Gum: % Breakdown 2009
Data table 48 Standard Fat Vs Reduced Fat Fortified/functional Yoghurt: % Breakdown 2009
Data table 49 Other Fortified/functional Food by Type: % Value Breakdown from 2004 to 2009
Data table 50 Key Functional Ingredients in Fortified/functional Sugar Confectionery: % Breakdown from 2006 to 2009
Data table 51 Key Functional Ingredients in Fortified/functional Gum: % Breakdown from 2006 to 2009
Data table 52 Key Functional Ingredients in Fortified/functional Bread: % Breakdown from 2006 to 2009
Data table 53 Key Functional Ingredients in Fortified/functional Biscuits: % Breakdown from 2006 to 2009
Data table 54 Key Functional Ingredients in Fortified/functional Milk: % Breakdown from 2006 to 2009
Data table 55 Key Functional Ingredients in Fortified/functional Yoghurt: % Breakdown from 2006 to 2009
Data table 56 Key Functional Ingredients in Fortified/functional Snack Bars: % Breakdown from 2006 to 2009
Data table 57 Fortified/functional Packaged Food Market Shares from 2005 to 2009
Data table 58 Fortified/functional Packaged Food Brand Shares from 2006 to 2009
Data table 59 Fortified/functional Bread Brand Shares from 2006 to 2009
Data table 60 Projection Sales of Fortified/functional Packaged Food by Subsector: Value from 2009 to 2014
Data table 61 Projection Sales of Fortified/functional Packaged Food by Subsector: % Value Growth from 2009 to 2014
Data table 62 Pro/Pre Biotic Yoghurt by Prime Positioning
Data table 63 Pro/Pre Biotic Yoghurt by Claim Types
Data table 64 Functional Gum by Prime Positioning
Data table 65 Functional Gum by Claim Types
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 66 Sales of NH Beverages by Subsector: Value from 2004 to 2009
Data table 67 Sales of NH Beverages by Subsector: % Value Growth from 2004 to 2009
Data table 68 Other NH Hot Drinks by Type: % Value Breakdown from 2004 to 2009
Data table 69 NH Beverages Market Shares from 2005 to 2009
Data table 70 NH Beverages Brand Shares from 2006 to 2009
Data table 71 NH Green RTD Tea Brand Shares from 2006 to 2009
Data table 72 Projection Sales of NH Beverages by Subsector: Value from 2009 to 2014
Data table 73 Projection Sales of NH Beverages by Subsector: % Value Growth from 2009 to 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 74 Sales of NH Packaged Food by Subsector: Value from 2004 to 2009
Data table 75 Sales of NH Packaged Food by Subsector: % Value Growth from 2004 to 2009
Data table 76 NH Packaged Food Market Shares from 2005 to 2009
Data table 77 NH Packaged Food Brand Shares from 2006 to 2009
Data table 78 Projection Sales of NH Packaged Food by Subsector: Value from 2009 to 2014
Data table 79 Projection Sales of NH Packaged Food by Subsector: % Value Growth from 2009 to 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 80 Sales of Organic Beverages by Subsector: Value from 2006 to 2009
Data table 81 Sales of Organic Beverages by Subsector: % Value Growth from 2006 to 2009
Data table 82 Organic Beverages Market Shares from 2005 to 2009
Data table 83 Organic Beverages Brand Shares from 2006 to 2009
Data table 84 Projection Sales of Organic Beverages by Subsector: Value from 2009 to 2014
Data table 85 Projection Sales of Organic Beverages by Subsector: % Value Growth from 2009 to 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Data table 86 Sales of Organic Packaged Food by Subsector: Value from 2004 to 2009
Data table 87 Sales of Organic Packaged Food by Subsector: % Value Growth from 2004 to 2009
Data table 88 Other Organic Food by Type: % Value Breakdown from 2004 to 2009
Data table 89 Organic Packaged Food Market Shares from 2005 to 2009
Data table 90 Organic Packaged Food Brand Shares from 2006 to 2009
Data table 91 Projection Sales of Organic Packaged Food by Subsector: Value from 2009 to 2014
Data table 92 Projection Sales of Organic Packaged Food by Subsector: % Value Growth from 2009 to 2014
