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Incontinence in Mexico

  • April 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

In 2015, strong advertising for incontinence products was detected in the mass media. SCA Consumidor México SA de CV ran a strong campaign for its leading Tena brand and highlighted the benefits of disposable underwear. No other type of product was advertised in 2015. Nevertheless, this strategy, together with the campaign in 2014 where many light incontinence products were repositioned and disassociated from their parent brand to offer a different placement for such products, benefitted the...

Euromonitor International's Incontinence in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Incontinence market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Incontinence in Mexico
INCONTINENCE IN MEXICO
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Kimberly-Clark De Mexico Sab De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark de Mexico SAB de CV: Key Facts
Summary 2 Kimberly-Clark de Mexico SAB de CV: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark: Competitive Position 2015
SCA Consumidor Mexico SA De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Summary 4 SCA Consumidor Mexico SA de CV: Key Facts
Summary 5 SCA Consumidor Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 6 SCA Consumidor Mexico SA de CV: Competitive Position 2015
Executive Summary
Stable Growth in 2015 Despite Economic Difficulties
Growth of US Dollar Strongly Affects Strategies and Sales of Tissue and Hygiene
Kimberly-Clark De Mexico Sab De Cv Leads Value Sales
Hypermarkets and Discounters Continue To Lead Distribution
Tissue and Hygiene Is Expected To Maintain Healthy Value Growth
Key Trends and Developments
Growth of US Dollar Raises Import Prices in 2015
Private Label and Economy Products Benefit From A Higher-priced Environment
Incontinence Products See Growth in 2015
Market Indicators
Table 7 Birth Rates 2010-2015
Table 8 Infant Population 2010-2015
Table 9 Female Population by Age 2010-2015
Table 10 Total Population by Age 2010-2015
Table 11 Households 2010-2015
Table 12 Forecast Infant Population 2015-2020
Table 13 Forecast Female Population by Age 2015-2020
Table 14 Forecast Total Population by Age 2015-2020
Table 15 Forecast Households 2015-2020
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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