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Sanitary Protection in Mexico

  • April 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

In 2015, sanitary protection had a per capita unit of 176 per woman aged between 12-54. This increased from 133 units in 2010, helped by the increasing presence of standard towels on retail shelves due to the large portfolios of the various players. During the review period, the trend was to present towels with softer covers that do not irritate the skin. In 2015, a new product was launched that could set the standard for a new type of towel. This new product was the first one to fit a woman’s...

Euromonitor International's Sanitary Protection in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sanitary Protection market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Sanitary Protection in Mexico
SANITARY PROTECTION IN MEXICO
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2010-2015
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2010-2015
Table 3 Retail Sales of Tampons by Application Format: % Value 2010-2015
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2011-2015
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2012-2015
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2015-2020
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2015-2020
Kimberly-Clark De Mexico Sab De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark de Mexico SAB de CV: Key Facts
Summary 2 Kimberly-Clark de Mexico SAB de CV: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark: Competitive Position 2015
SCA Consumidor Mexico SA De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Summary 4 SCA Consumidor Mexico SA de CV: Key Facts
Summary 5 SCA Consumidor Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 6 SCA Consumidor Mexico SA de CV: Competitive Position 2015
Executive Summary
Stable Growth in 2015 Despite Economic Difficulties
Growth of US Dollar Strongly Affects Strategies and Sales of Tissue and Hygiene
Kimberly-Clark De Mexico Sab De Cv Leads Value Sales
Hypermarkets and Discounters Continue To Lead Distribution
Tissue and Hygiene Is Expected To Maintain Healthy Value Growth
Key Trends and Developments
Growth of US Dollar Raises Import Prices in 2015
Private Label and Economy Products Benefit From A Higher-priced Environment
Incontinence Products See Growth in 2015
Market Indicators
Table 8 Birth Rates 2010-2015
Table 9 Infant Population 2010-2015
Table 10 Female Population by Age 2010-2015
Table 11 Total Population by Age 2010-2015
Table 12 Households 2010-2015
Table 13 Forecast Infant Population 2015-2020
Table 14 Forecast Female Population by Age 2015-2020
Table 15 Forecast Total Population by Age 2015-2020
Table 16 Forecast Households 2015-2020
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources












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