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Alcoholic Drinks in Portugal, Euromonitor International

  • August 2015
  • -
  • Euromonitor International
  • -
  • 105 pages

Portugal faced a dismal economic performance for much of the review period, with the majority of years being characterised by real GDP decline. This had a heavy impact on sales of alcoholic drinks as consumers sought to economise, while economic constraints in many other countries around the world also impacted tourist demand. The on-trade was particularly impacted by these trends and saw sharp sales decline during the review period, although off-trade sales also declined as consumers...

Euromonitor International's Alcoholic Drinks in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Alcoholic Drinks in Portugal, Euromonitor International
ALCOHOLIC DRINKS IN PORTUGAL
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Executive Summary
Economic Constraints Have Heavy Impact on Sales
Craft Drinks and Refreshing Fruit Flavours Boost Sales
Unicer and Scc Compete at Top
Supermarkets and Vineyards Gain Share
Improved Economic Performance Set To Fuel Forecast Period Growth
Slight Economic Improvement Encourages Consumers To Trade Up
Growth in Tourist Numbers Benefits Sales in Many Areas
Growing Interest in Flavours As Consumers Seek Distinctive Refreshment
Key New Product Launches
Summary 1 Key New Product Developments 2014
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 6 Selling Margin of a Typical Spirit Brand in Retail Channel Which Uses Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 16 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 17 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 18 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Primedrinks - Comercialização De Bebidas Alcoolicas E Produtos Alimentares, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 3 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Key Facts
Competitive Positioning
Summary 4 PrimeDrinks - Comercialização de Bebidas Alcoolicas e Produtos Alimentares, SA: Competitive Position 2014
Scc - Sociedade Central De Cervejas E Bebidas SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 5 SCC - Sociedade Central de Cervejas e Bebidas SA: Key Facts
Summary 6 SCC - Sociedade Central de Cervejas e Bebidas SA: Operational Indicators
Competitive Positioning
Summary 7 SCC - Sociedade Central de Cervejas e Bebidas SA: Competitive Position 2014
Sogevinus Fine Wines SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 8 Sogevinus Fine Wines SA: Key Facts
Competitive Positioning
Summary 9 Sogevinus Fine Wines SA: Competitive Position 2014
Unicer - Bebidas De Portugal, SA in Alcoholic Drinks (portugal)
Strategic Direction
Key Facts
Summary 10 Unicer - Bebidas de Portugal, SA: Key Facts
Summary 11 Unicer - Bebidas de Portugal, SA: Operational Indicators
Competitive Positioning
Summary 12 Unicer - Bebidas de Portugal, SA: Competitive Position 2014
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 13 Lager by Price Band 2014
Table 23 Number of Breweries 2009-2014
Category Data
Table 24 Sales of Beer by Category: Total Volume 2009-2014
Table 25 Sales of Beer by Category: Total Value 2009-2014
Table 26 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 27 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 28 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 29 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 30 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 31 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 32 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 33 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 34 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 35 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 36 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 37 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 38 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 39 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 40 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 41 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 42 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 43 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 44 Sales of Cider/Perry: Total Volume 2009-2014
Table 45 Sales of Cider/Perry: Total Value 2009-2014
Table 46 Sales of Cider/Perry: % Total Volume Growth 2009-2014
Table 47 Sales of Cider/Perry: % Total Value Growth 2009-2014
Table 48 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2009-2014
Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Value 2009-2014
Table 50 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2009-2014
Table 52 GBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 53 NBO Company Shares of Cider/Perry: % Total Volume 2010-2014
Table 54 LBN Brand Shares of Cider/Perry: % Total Volume 2011-2014
Table 55 Production, Imports and Exports of Cider/Perry: Total Volume 2008-2013
Table 56 Imports of Cider/Perry by Country of Origin: Total Volume 2008-2013
Table 57 Imports of Cider/Perry by Country of Origin: Total Value 2008-2013
Table 58 Exports of Cider/Perry by Country of Destination: Total Volume 2008-2013
Table 59 Exports of Cider/Perry by Country of Destination: Total Value 2008-2013
Table 60 Forecast Sales of Cider/Perry: Total Volume 2014-2019
Table 61 Forecast Sales of Cider/Perry: Total Value 2014-2019
Table 62 Forecast Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 63 Forecast Sales of Cider/Perry: % Total Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 64 Sales of RTDS/High-strength Premixes by Category: Total Volume 2009-2014
Table 65 Sales of RTDS/High-strength Premixes by Category: Total Value 2009-2014
Table 66 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2009-2014
Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2009-2014
Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2009-2014
Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2009-2014
Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2009-2014
Table 72 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 73 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2010-2014
Table 74 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2011-2014
Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2014-2019
Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2014-2019
Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2014-2019
Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 14 Benchmark Brands 2014
Category Data
Table 79 Sales of Spirits by Category: Total Volume 2009-2014
Table 80 Sales of Spirits by Category: Total Value 2009-2014
Table 81 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 82 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 83 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 84 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 85 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 86 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 87 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 88 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 89 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 90 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 91 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 92 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 93 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 94 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 95 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 96 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 97 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 98 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 99 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 100 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 101 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 102 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 103 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 104 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 105 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 108 Sales of Wine by Category: Total Volume 2009-2014
Table 109 Sales of Wine by Category: Total Value 2009-2014
Table 110 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 111 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 113 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 118 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 122 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 123 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 124 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 125 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 126 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 127 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 128 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 129 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 130 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 131 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 132 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 133 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 134 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 135 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 136 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 137 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 138 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 139 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 140 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 141 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 142 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 143 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019












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