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Wipes in Mexico

  • March 2017
  • -
  • Euromonitor International
  • -
  • 28 pages

In 2016 wipes continued to show strong dynamism and growing interest from consumers. Despite the increasing product offer in different categories, baby wipes continued to be the preferred products amongst consumers in Mexico, mostly because of their wide availability and low price, as the category is relatively mature and sees the strong participation of private label. Nonetheless, the categories which reported the highest growth rates in 2016 were moist toilet wipes and intimate wipes, which gr...

Euromonitor International’s Wipes in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wipes in Mexico
WIPES IN MEXICO
Euromonitor International
March 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2011-2016
Table 2 Retail Sales of Wipes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Retail Wipes: % Value 2012-2016
Table 4 LBN Brand Shares of Retail Wipes: % Value 2013-2016
Table 5 Forecast Retail Sales of Wipes by Category: Value 2016-2021
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2016-2021
Kimberly-Clark De Mexico Sab De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark de Mexico SAB de CV: Key Facts
Summary 2 Kimberly-Clark de Mexico SAB de CV: Operational Indicators
Competitive Positioning
Summary 3 Kimberly-Clark de Mexico SAB de CV: Competitive Position 2016
SCA Consumidor Mexico SA De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
Summary 4 SCA Consumidor Mexico SA de CV: Key Facts
Summary 5 SCA Consumidor Mexico SA de CV: Operational Indicators
Competitive Positioning
Summary 6 SCA Consumidor de Mexico SA de CV: Competitive Position 2016
Executive Summary
Tissue and Hygiene Reports Moderate Growth in 2016
the Devaluation of the Mexican Peso Puts Tissue and Hygiene Under Strain
Kimberly-Clark De Mexico Is the Undisputed Leader in Tissue and Hygiene
Modern Grocery Retailers Leads Distribution
the "trump Effect" Poses Challenging Years Ahead
Key Trends and Developments
the Plummeting Mexican Peso Hits Tissue and Hygiene
Hygiene Brands Are Focusing on Segmentation
Premiumisation Is on the Rise in Retail Tissue
Market Indicators
Table 7 Birth Rates 2011-2016
Table 8 Infant Population 2011-2016
Table 9 Female Population by Age 2011-2016
Table 10 Total Population by Age 2011-2016
Table 11 Households 2011-2016
Table 12 Forecast Infant Population 2016-2021
Table 13 Forecast Female Population by Age 2016-2021
Table 14 Forecast Total Population by Age 2016-2021
Table 15 Forecast Households 2016-2021
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources












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