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Baby Food in Japan, Canadean Ltd

  • July 2015
  • -
  • GlobalData
  • -
  • 109 pages

Summary
Largely due to the decline in the number of births, the value of the baby food market in Japan is not expected to show any growth in real terms between 2014 and 2020, although a small increase at current prices, around 7.9%, is forecast. All sectors except milk are expected to see volume growth, despite the decline in the number of births. In the non-milk sectors, manufacturers will continue to develop novel packaging alternatives as well as more recipe varieties. These latter will increasingly include international dishes and a wide variety of meal accompaniments such as breads, cakes, desserts and drinks. Products which can easily be eaten outside the home are also likely to become more popular.

Key Findings
- In volume terms, sales of wet meals rose by 19.5% between 2008 and 2014, while dry meals fell heavily, dropping by 38.7% over the same period. As a result, wet meals accounted for over 97% of volume sales in 2014.

- Glass jars have seen their share decline over the whole period, from 18.9% in 2008 to 16.4% in 2014, while plastic containers have seen something of resurgence over the past three years.

- The Japanese Statistical Bureau is forecasting a 12.2% drop in the number of women of child-bearing age between 2015 and 2020. The decline will be even more acute in the key childbearing years of 25-39, where a fall of 17.8% is predicted

Synopsis
“Baby Food in Japan” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.

What else does this report offer?

- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.

- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

- Future projections considering various trends which are likely to affect the industry.

Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation

- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit

- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

- Investigates which categories are performing the best and how this is changing market dynamics.

Table Of Contents

Baby Food in Japan, Canadean Ltd
Table of Contents
Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Company News
Births
Live Birth Rates
Live Births by Region
The Baby Population
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Regulations
Marketing Legislation
Food Safety
Market Profile
Overview
Introduction
Key Features and Developments
Manufacturers
Baby Milks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Meals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Finger Foods
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Distribution
Grocery Retailing
Pharmacy, Drugstore and Baby Store Retailing
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Meiji Holdings
Wakodo Company Ltd
Morinaga Milk Industry
Snow Brand Milk/Bean Stalk Snow Co
Kewpie Corporation
Pigeon Corporation
Other Manufacturers
Foreign Trade
Production and Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Effects of the 2011 Earthquake
Future Trends
Economic Background
Political and Economic Summary
Economic Background
Storechecks
Political and Economic Summary
Economic Background
Appendix

List of Tables
Table 1: Baby Food: % Growth, 2008-2014
Table 2: Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
Table 3: Projected Market Size, 2020 and Growth Rates, 2014-2020
Table 4: Birth and Population Trends, 2004-2014
Table 5: Live Births and Crude Birth Rate by Region, 2010-2012
Table 6: The Baby Population, 2008-2014
Table 7: Expenditure on Food by Income Group, 2013
Table 8: Use of Commercial Baby Food, 1985-2005
Table 9: Attitudes to Commercial Baby Food, 2005
Table 10: Concern about Food Allergies, 2009
Table 11: Marriages, Births and Divorces, 2008-2013
Table 12: Number of Women of Childbearing Age by Age Group, 2013 and 2015
Table 13: Births by Age of Mothers, 1990-2013
Table 14: Working Women, 2008-2014
Table 15: Working Women by Age Group, 2014
Table 16: Trends in Mothers' Employment Practices
Table 17: Breastfeeding Trends by Age of Baby, 1995, 2005 and 2010
Table 18: Breastfeeding at 6 Months, by Employment of Mothers, 2001
Table 19: Mothers' Knowledge and Attitudes Towards Breastfeeding, 2007
Table 20: Baby Food: Market Value, Current Prices, 2008-2014
Table 21: Baby Food: Market Value, Constant Prices, 2008-2014
Table 22: Baby Food: Market Value, US Dollars, 2008-2014
Table 23: Baby Food: Market Volume, 2008-2014
Table 24: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Table 25: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Table 26: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Table 27: Baby Food: Per Capita Consumption, 2008-2014
Table 28: Baby Food: Manufacturer Share Trends, 2008-2014
Table 29: Baby Food: Manufacturer Shares by Sector, 2014
Table 30: Baby Milks: Sector Trends, 2008-2014
Table 31: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
Table 32: Baby Milks: Segmentation by Type, 2008-2014
Table 33: Baby Milks: Brand Price Analysis, 2014
Table 34: Baby Milks: Brand Price Positioning Analysis, 2014
Table 35: Baby Milks: Facings by Type of Packaging, 2014
Table 36: Baby Milks: Facings by Pack Size, 2014
Table 37: Baby Milks: Manufacturer Shares, Value, 2008-2014
Table 38: Baby Milks: Brands by Segment, 2015
Table 39: Baby Meals: Sector Trends, 2008-2014
Table 40: Baby Meals: Per Capita Expenditure and Consumption, 2008-2014
Table 41: Baby Meals: Segmentation by Type, Value, 2008-2014
Table 42: Baby Meals: Segmentation by Type, Volume, 2008-2014 47
Table 43: Sales of Baby Meals by Type, Value, 2013
Table 44: Sales of Dry Baby Meals by Type, Value, 2010-2013
Table 45: Sales of Wet Baby Meals by Type, Value, 2010-2013
Table 46: Baby Meals: Facings by Pack Type, 2014
Table 47: Baby Meals: Facings by Pack Size, 2014
Table 48: Baby Meals and Others: Manufacturer Shares, Value, 2008-2014
Table 49: Baby Drinks: Sector Trends, 2008-2014
Table 50: Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014
Table 51: Baby Drinks: Segmentation by Variety, Volume, 2008-2014
Table 52: Baby Drinks: Price Positioning, 2015
Table 53: Baby Drinks: Segmentation by Packaging, Value, 2011-2013
Table 54: Baby Drinks: Facings by Pack Size, 2014

List of Figures
Figure 1: Baby Food: Market Size, 2008-2014
Figure 2: Baby Food: Market Segmentation, 2014
Figure 3: Manufacturer Shares, 2014
Figure 4: Baby Food: Manufacturer Representation, Value, 2014

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