Table of Contents
Largely due to the decline in the number of births, the value of the baby food market in Japan is not expected to show any growth in real terms between 2014 and 2020, although a small increase at current prices, around 7.9%, is forecast. All sectors except milk are expected to see volume growth, despite the decline in the number of births. In the non-milk sectors, manufacturers will continue to develop novel packaging alternatives as well as more recipe varieties. These latter will increasingly include international dishes and a wide variety of meal accompaniments such as breads, cakes, desserts and drinks. Products which can easily be eaten outside the home are also likely to become more popular.
- In volume terms, sales of wet meals rose by 19.5% between 2008 and 2014, while dry meals fell heavily, dropping by 38.7% over the same period. As a result, wet meals accounted for over 97% of volume sales in 2014.
- Glass jars have seen their share decline over the whole period, from 18.9% in 2008 to 16.4% in 2014, while plastic containers have seen something of resurgence over the past three years.
- The Japanese Statistical Bureau is forecasting a 12.2% drop in the number of women of child-bearing age between 2015 and 2020. The decline will be even more acute in the key childbearing years of 25-39, where a fall of 17.8% is predicted
“Baby Food in Japan” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Japanese market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation
- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
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