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ACCUSTREAM RESEARCH: IP AUDIO-VIDEO DOWNLOAD-TO-OWN STORES AND SUBSCRIPTION SERVICES TICKETING $22.6 BIL. IN ’15; GLOBAL MOVIE/TV RECEIPTS TO SURPASS MUSIC IN ‘16
The international marketplace for IP audio-video facilitated through paid-to-own media vendors and pay-as-you-go subscription services is on solid financial ground, and firmly integrated into the consumer experience.
These emerging businesses frame a 12-year CAGR of 61.2%, with 2015 receipts projected at $22.6 billion, split between multiple music plans, movies, television and sports programming.
This globally distributed marketplace is presently forecast to reach $31.7 billion in transaction value by year-end 2018.
Over the past twelve years, IP music (i.e. download-to-own stores, subscription song-play and internet music radio services) has captured the vast majority of marketplace revenues.
As recent as 2008, these stores, vendors and services owned 82.3% of the market (including iTunes), in contrast to movies/TV (including NetFlix, Hulu) at 11.3%
Today, comparable figures are 48.9% movies/TV and 49.4% music, with sports programming capturing the remainder.
Movies/TV receipts are on track to surpass all modes of IP music payments in 2016, and increase total share of revenues through 2018, according to the industry trade resource IP Audio-Video Stores, Paid Channels and Subscription Services 2015 – 2018 produced by AccuStream Research.
IP music subscription services (including Spotify, Pandora, RDIO, Rhapsody, new entrant Apple Music, plus the internet subscriber tier offered by SiriusXM) are forecast to deliver $2.6 billion in revenue across all served geographies.
Download-to-own stores (including iTunes and Amazon) are estimated to post $8.5 billion in global sales.
By contrast, IP video services are a majority subscription or rentals-centric business, with approximately 18% of total revenue generated through store sales.
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