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  4. >  IP AUDIO-VIDEO STORES, PAID CHANNELS AND SUBSCRIPTION SERVICE RECEIPTS 2015 - 2018

ACCUSTREAM RESEARCH: IP AUDIO-VIDEO DOWNLOAD-TO-OWN STORES AND SUBSCRIPTION SERVICES TICKETING $22.6 BIL. IN ’15; GLOBAL MOVIE/TV RECEIPTS TO SURPASS MUSIC IN ‘16

The international marketplace for IP audio-video facilitated through paid-to-own media vendors and pay-as-you-go subscription services is on solid financial ground, and firmly integrated into the consumer experience.

These emerging businesses frame a 12-year CAGR of 61.2%, with 2015 receipts projected at $22.6 billion, split between multiple music plans, movies, television and sports programming.

This globally distributed marketplace is presently forecast to reach $31.7 billion in transaction value by year-end 2018.

Over the past twelve years, IP music (i.e. download-to-own stores, subscription song-play and internet music radio services) has captured the vast majority of marketplace revenues.

As recent as 2008, these stores, vendors and services owned 82.3% of the market (including iTunes), in contrast to movies/TV (including NetFlix, Hulu) at 11.3%
Today, comparable figures are 48.9% movies/TV and 49.4% music, with sports programming capturing the remainder.

Movies/TV receipts are on track to surpass all modes of IP music payments in 2016, and increase total share of revenues through 2018, according to the industry trade resource IP Audio-Video Stores, Paid Channels and Subscription Services 2015 – 2018 produced by AccuStream Research.

IP music subscription services (including Spotify, Pandora, RDIO, Rhapsody, new entrant Apple Music, plus the internet subscriber tier offered by SiriusXM) are forecast to deliver $2.6 billion in revenue across all served geographies.

Download-to-own stores (including iTunes and Amazon) are estimated to post $8.5 billion in global sales.
By contrast, IP video services are a majority subscription or rentals-centric business, with approximately 18% of total revenue generated through store sales.

Table Of Contents

 IP AUDIO-VIDEO STORES, PAID CHANNELS AND SUBSCRIPTION SERVICE RECEIPTS 2015 - 2018
SECTION ONE 1
IP AUDIO / VIDEO SUBSCRIPTION AND DOWNLOAD SERVICES FORECAST TO REALIZE $22.6 BILLION IN 2015 GLOBAL SALES 1
Revenue shifts indicate the market's growing preference for renting and pay-as-you-go services: IP media rentals outpacing user demand to own media outright 1
DIGITAL MEDIA SUBSCRIPTION AND DOWNLOAD REVENUE BY CONTENT VERTICAL: 2003 - 2018 2
DIGITAL MEDIA SUBSCRIPTION AND DOWNLOAD REVENUE SHARE BY CONTENT VERTICAL: 2003 - 2018 3
MUSIC SERVICES (SUBSCRIPTION AND DOWNLOAD-TO-OWN) FORECAST TO CAPTURE 47.5% OF GLOBAL VENDOR REVENUE IN ‘15 5
PRICING ELASTICITY OF DEMAND: FEES FALL 20.1% IN 2015, INTERNET MUSIC RADIO PROGRAMMER SUBS FORECAST TO INCREASE BY 57.2% IN 2015; 28% IN 2016 5
IP MUSIC RADIO SUBSCRIPTION LISTENING HOURS SLOW GO: FORECAST TO GROW BY 10.6% IN 2015; SINGLE-DIGITS THROUGH 2018 6
INTERNET MUSIC RADIO LISTENING HOURS: AD-SUPPORTED VS. SUBSCRIPTION 7
DOWNLOAD AND PAY-AS-YOU-GO MOVIE AND TELEVISION SERVICES LEAD THE MARKET IN GLOBAL SALES 8
GLOBAL MEDIA STORE AND SERVICE MOMENTUM 2003 - 2015: SUBSCRIPTION AND DOWNLOAD VENDOR SALES HAVE ADVANCED AT A 44.4% CAGR OVER THE PAST TWELVE YEARS 10
A TOTAL MARKET WORTH $22.7 BILLION BY YEAR-END 2015 12
SECTION TWO 17
IP SPORTS PPV, SUBSCRIPTION AND PAY-AS-YOU-GO SERVICE OFFERINGS REVENUE GROWTH: 2003 - 2015 17
IP Sports programming is designed for, and appeals to, mobile audiences and out-of-home users 17
IP AUDIO/VIDEO SPORTS SUBSCRIPTION REVENUE: 2003 - 2015 18
IP SPORTS SUBSCRIPTIONS AND PAID SERVICES DISPLAY A DECLINING SHARE OF TOTAL SUBSCRIPTION REVENUE SINCE 2003 20
IP AUDIO/VIDEO SUBSCRIPTION AND DOWNLOAD REVENUE BY CONTENT VERTICAL: 2003 - 2015 21
SECTION THREE 45
IP MOVIES/TV DOWNLOAD AND SUBSCRIPTION SERVICES REVENUE ADVANCES 47.4% IN 2014; MODERATING, LOW DOUBLE-DIGIT GROWTH EXPECTED FOR 2015 - 2018 45
IP Movie, TV Vendor, Services provider and marketplace growth predictions 45
IP MOVIE/TELEVISION SUBSCRIPTION SERVICES AND DOWNLOAD-TO-OWN STORE REVENUE: 2003 - 2015 48
MOVIES/TV REVENUE HAS CONSISTENTLY INCREASED TOTAL MARKET SHARE 50
IP MOVIE / TV SUBSCRIPTION AND DOWNLOAD-TO-OWN REVENUE MARKET SHARE: 2003 - 2015 50
MOVIES/TV A $14.2 MILLION MARKET IN 2004 51
IP Movie / Television Subscription, Download-to-own and Transaction Revenue: 2015 78
SECTION FOUR 79
MUSIC DOWNLOAD REVENUES CONTINUE TO DRIVE THE MARKET'S VALUE, FORECAST AT $8.5 BILLION IN '15 GLOBAL REVENUE 79
DIGITAL MUSIC SUBSCRIPTION AND DOWNLOAD SERVICES REVENUE AND GROWTH COMPARISONS: 2003 - 2015 81
ITUNES MUSIC TRACK SALES HISTORY 2003 - 2015 85
PRICING ELASTICITY OF DEMAND: FEES FALL 20.1% IN 2015, INTERNET MUSIC RADIO PROGRAMMER SUBS FORECAST TO INCREASE BY 57.2% IN 2015; 28% IN 2016 86
SPOTIFY GLOBAL SUBSCRIBER GROWTH 88
IP DOWNLOAD-TO-OWN AND SUBSCRIPTION MUSIC REVENUE DIPS TO SUB 10% GROWTH IN 2015 89
DIGITAL MUSIC SUBSCRIPTION AND DOWNLOAD SERVICES/VENDOR REVENUE: 2003 - 2015 89
DIGITAL MEDIA SUBSCRIPTION AND DOWNLOAD REVENUE BY CONTENT VERTICAL: 2003 - 2015 91
IP MUSIC SERVICES AND TRANSACTION REVENUE BY VENDOR: 2015 128

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