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  4. > 2016 Competitive Intelligence: Marketing Strategies of Global Paint and Coatings Companies

This new report from VPGMarketResearch.com provides analysis of the marketing strategies of global paint and coatings companies. The report presents:
  • Promotional tactics.
  • Distribution approaches.
  • Product service and support.
  • Customer relations.
The companies analyzed in the report include Akzo Nobel, BASF, DuPont, Henkel, Kansai Paint, Nippon Paint, PPG, RPM, Sherwin-Williams, and Valspar.

Contains 60 pages

Table Of Contents

2016 Competitive Intelligence: Marketing Strategies of Global Paint and Coatings Companies
Global Paint and Coatings Companies Strategic Directions

1. AkzoNobel
2. BASF
3. DuPont
4. Henkel
5. Kansai
6. Nippon Paint
7. PPG
8. RPM
9. Sherwin-Williams
10. Valspar
For each company, the report presents:
- Specific business, new product development and
marketing strategies
- Major strengths and weaknesses, e.g., managerial,
organizational, marketing and product development
- Anticipated acquisitions, joint ventures and divestitures
Contains 35 pages

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