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Asia-Pacific Cross-Border B2C E-Commerce 2016

  • February 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 67 pages

New developments in cross-border E-Commerce in the Asia-Pacific

As reported by yStats.com, the Asia-Pacific is the biggest region globally in terms of E-Commerce sales and cross-border online shopping is advancing further. This report cites estimations that between 2014 and 2020, Asia-Pacific will have the leading contribution to cross-border B2C E-Commerce sales globally, more than Western Europe or North America.

China has made its way to the top of this trend due to the rapid escalation of cross-border online imports and exports. However, this country is outranked by Australia and Singapore in terms of share of E-Commerce consumers purchasing cross-border. A recent survey cited by yStats.com also places South Korea in the running, with almost half of online shoppers making cross-border purchases. In contrast, Japan ranks as the country with consumers who are least likely to buy cross-border. Japan exports more E-Commerce products to countries such as China and the USA than it imports.

Cross-border online consumers from South Korea and Australia have the highest demand for clothing. In contrast, E-Commerce consumers in China prefer cosmetics and children’s products. yStats.com research also shows that almost two-thirds of Chinese cross-border online consumers utilize import channels of major Chinese E-commerce websites such as Alibaba’s Tmall Global and JD.com’s JD Worldwide.

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Table Of Contents

Asia-Pacific Cross-Border B2C E-Commerce 2016
1. Management Summary

2. Global Developments
Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
Cross-Border Share of B2C E-Commerce Sales, in %, 2015 and 2021f
Cross-Border B2C E-Commerce Sales, in USD billion, and Share of Total B2C E-Commerce Sales, in %, by Regions, 2014 and 2020f
Share of Online Purchases Imported from Other Regions, in %, by Regions, 2016
Cross-Border Online Shopper Penetration, in % of Online Shoppers, According to Three Consumer Surveys, 2015/2016
Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 10 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2016
Top 10 Barriers to Cross-Border Online Shopping, in % of Online Shoppers, October 2016
Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, September 2015
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online Shoppers, October 2016
Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online Shoppers, 2015 and 2016
Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2016
Top 4 Countries by Share of Cross-Border Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016
International Traffic Share of 11 Selected Leading E-Commerce Websites, incl. Total Website Visits on Desktop, in millions, Share of International Traffic, in %, and Top 5 Countries by Share of Website Traffic, in %, January 2017
Share of World's Top 1,000 Online Retailers Shipping Cross-Border, by Selected Countries, September 2016

3. Asia-Pacific
3.1. Regional
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Australia, China, India, Japan, Philippines, Thailand, and South Korea, Q4 2015
Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, by China, India, Japan, Singapore, Thailand, October 2016
Top 5 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in Australia, China, Japan, and New Zealand, October 2016

3.2. China
Cross-Border B2C E-Commerce Market Overview and Trends, February 2017
Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 - 2016e
Cross-Border E-Commerce Imports, in CNY billion, and Year-on-Year Change, in %, 2011 - 2016e
Cross-Border Retail E-Commerce Sales, by Exports and Imports, in CNY billion, 2013 - 2015 and 2020f
Cross-Border Retail E-Commerce Imports, in USD billion, and Year-on-Year Change, in %, 2014 - 2020f
Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, in % of Internet Users and in % of Population, 2014 - 2020f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014 and 2015
Top Product Categories and Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, March 2016
Types of Websites to Use for Cross-Border Online Shopping in the Future, in % of Cross-Border Online Shoppers in China, March 2016
Marketplaces Used to Reach Foreign Customers, in % of E-Commerce Sellers from China, Q1 2016

3.3. Japan
Breakdown of Latest Cross-Border Online Purchase by Country, in % of Cross-Border Online Shoppers in Japan, October 2016
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2015 - 2019f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2015 - 2019f

3.4. South Korea
Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Korea, October 2015
Top Considerations in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Korea, October 2015
Cross-Border E-Commerce Exports, in KRW billion, 2014 and 2015
Cross-Border E-Commerce Imports, in KRW billion, 2014 and 2015
Breakdown of Cross-Border E-Commerce by Country and Region, by Imports and Exports, in %, 2015
Breakdown of Cross-Border E-Commerce by Product Category, by Cross-Border Imports and Cross-Border Exports, in %, 2015

3.5. India
Cross-Border B2C E-Commerce Imports, in INR billion, 2016e and 2017f
Top 3 Countries for Cross-Border Online Shopping, in % of Online Shoppers, October 2016

3.6. Australia
Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, Breakdown of Online Spending by Product Category, by Domestic and Cross-Border, in %, and Year-on-Year Change of Domestic and Cross-Border Online Spending, by Product Category, in %, September 2016
Breakdown of Online Clothing Spending, by “Men's Clothing” and “Women's Clothing”, Overseas and Domestic, Spent by Men and by Women, in AUD million, 2015

3.7. New Zealand
The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in New Zealand, January 2016
The Importance of Various Factors in Decision to Purchase Cross-Border, in % of Cross-Border Online Shoppers in New Zealand, January 2016

Companies Mentioned
Alibaba Group, Amazon Inc., eBay Inc., Etsy Inc., Wish Inc.

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