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Winning and Retaining Business in the Latin American Mining Equipment Sector, 2015

  • August 2015
  • 65 pages
  • GlobalData
Report ID: 3208145

Summary

Table of Contents

Winning and Retaining Business in the Latin American Mining Equipment Sector, 2015

Summary

Overall trends in the data revealed -
- Customer priorities in supplier selection are product quality and availability of parts.
- Suppliers perform well, but have lower levels of satisfaction in key areas.
- Caterpillar received the highest average satisfaction ratings each of the 16 factors, and was considered the leading supplier for most categories of mining equipment.
- Maintenance and service provisions made a significant impact in the selection process, alongside a company's account managers.
- Customers in Latin America are happy with their current supplier but one-quarter are open to change in the medium term.
- Product quality and reliability was the standout area identified for improvement.

Scope

- The report is based on responses from a survey of over 100 senior managers at operating Latin American mines, responsible for the purchase of equipment for plant and mine operations, along with consumables.
- Survey respondents came from 14 different countries, including Peru, Chile, Colombia, Brazil, Mexico, Venezuela, Dominican Republic and Bolivia.
- This included five different commodity groups and a range of surface and underground mining operations.

Reasons to buy

- Identify key areas for differentiation by understanding what factors most influence choice of supplier.
- Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations.
- Develop successful sales and marketing strategies through an understanding of the leading competitors and their strengths and weaknesses.

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