1. Market Research
  2. > Retail Market Trends
  3. > 2015 NBJ Clean Label Report

2015 NBJ Clean Label Report

  • July 2015
  • -
  • Nutrition Business Journal
  • -
  • 318 pages

The newest report from Nutrition Business Journal.

Farmers’ market themes of transparency, whole foods, and ethical sourcing increasingly inform consumers’ expectations across all nutrition categories. The Clean Label Report by Nutrition Business Journal provides a deep and broad look at how brands in the food & beverage and nutritional supplement spaces can position themselves to meet those demands. The report covers everything from non-GMO sourcing constraints to what reformulations mean for profit margins to which label claims have the most traction with consumers. Whether or not the term “clean label” becomes a consumer term or just industry short hand, it’s clear that brands that don’t embrace clean-label principles are going to fall behind.

Executive Summary
“Clean label” is a funny term. No one in the industry seems to agree on an exact definition, yet suppliers, manufacturers, and retailers are increasingly responding to and driving the movement. Few consumers have even heard of the term, yet more and more of them are demanding food, supplement, personal care, and household products that adhere to its strictures of fewer synthetic ingredients, fewer ingredients overall, “free-from” formulations, and transparent supply chains. While what precisely qualifies a product as “clean” shifts from person to person, there are certain things that clearly place a product squarely in the “unclean” camp. These are obvious things like high-fructose corn syrup, GMO ingredients, parabens, and artificial flavors and colors, and lesser knowns like carageenan, soy lecithin, and sodium phosphates. So while only 23 percent of consumers surveyed say they have heard the term “clean label” and have at least some idea what it might mean, 83 percent say they actively try to avoid high-fructose corn syrup, and 71 percent say “no” to artificial colors and flavors. And, indeed, as the data on the following pages shows, those and other ingredients are quickly on their way out of the natural channel, with mass retail following suit.

In this first-ever Nutrition Business Journal Clean Label Report, we use data and insights from NBJ, New Hope’s NEXT Trend Tool, and other sources to detail where those label villains show up, the shelves they’re
disappearing from, how suppliers and manufacturers are replacing them, and how smart brands are leveraging consumer demand to their advantage. This remport includes sales and growth estimates for natural and organic foods and beverages, dietary supplements, ingredients, and person-care products. Additionally, you will find:

- Qualitative and quantitative consumer data, including sentiment, purchase intent, and weighted values for label claims
- Analysis and discussion of trends driving the clean label movement, including product innovation and marketing strategies
- Detailed sections for ingredient and product categories like non-GMO, ancient grains, organic, and gluten-free
- Sales figures for the top ingredient-supply companies
- A spreadsheet with all included data for presentations and reports

Table Of Contents

2015 NBJ Clean Label Report
MARKET DATA OVERVIEW 3
Executive Summary .4
Coming Clean: Challenges and Opportunities in the clean-label movement .5
Nutrition Industry Supply Overview 8
Supply Chain .8
Raw material and supply sales 11
Top companies . 12
Growth and forecast 15
Raw material ingredient supply 16
Wholesale manufacturing . 16
Product category .17
Growth and forecast 18
Consumer Sales 19
Product category 20
Growth and forecast 22
INGREDIENTS 23
Problem ingredients for clean label 24
Maltodextrin .25
Natural flavor XX
Carageenan XX
Potassium carbonate XX
Soy lecithin XX
Caramel color .XX
Citric acid .XX
Carmine XX
Disodium dihydrogen pyrophosphate XX
HFCS .XX
Protein spiking and the law XX
Industry voices weigh in on the challenges of clean label XX
U.S. still behind other countries on non-GMO .XX
The true costs of non-GMO XX
Clean label on the label .XX
Top clean-label marketing claims.XX
Top additive claims .XX
Gluten-free label sales and growth XX
“Free-from” sales XX
Meeting the demand for non-GMO .XX
Non-GMO in supplements: kinks in the supply chain . TK
Does “nature identical”fit on a clean label? TK
Consumer sentiment on nature-identical ingredients TK
The challenge of whole food supplements
U.S whole-food supplement sales
FOOD .
Using packaging to tell the clean-;abel story
Processing challenges in clean label .
Natural and organic sales and growth.
Ancient grains gain favor
Dry cereal sales and growth .
Bread and grains sales and growth .
Gluten-free sales and growth
PERSONAL CARE
Cleaning up in personal care
Natural and organic skin care sales and growth .
Natural and organic hair care sales and growth .
Natural and organic hygiene sales and growth
Natural and organic cosmetics sales and growth .
Top drives of personal care transparency .
CONSUMER SENTIMENT
The clean consumer: what do shoppers look for in clean label? .
Consumer perception of clean label
Percentage of respondents avoiding specific ingredients .
Ingredients avoided by age
Consumer sentiment around bio-identical ingredients .
Confidence in country of origin
Acknowledgements and Definitions
SUPPLEMENTS
Non-GMO in supplements: kinks in the supply chain . TK
Does “nature identical”fit on a clean label? TK
Consumer sentiment on nature-identical ingredients TK
The challenge of whole food supplements
U.S whole-food supplement sales
FOOD .
Using packaging to tell the clean-;abel story
Processing challenges in clean label .
Natural and organic sales and growth.
Ancient grains gain favor
Dry cereal sales and growth .
Bread and grains sales and growth .
Gluten-free sales and growth
PERSONAL CARE
Cleaning up in personal care
Natural and organic skin care sales and growth .
Natural and organic hair care sales and growth .
Natural and organic hygiene sales and growth
Natural and organic cosmetics sales and growth .
Top drives of personal care transparency .
CONSUMER SENTIMENT
The clean consumer: what do shoppers look for in clean label? .
Consumer perception of clean label
Percentage of respondents avoiding specific ingredients .
Ingredients avoided by age
Consumer sentiment around bio-identical ingredients .
Confidence in country of origin
Acknowledgements and Definitions
SUPPLEMENTS
Non-GMO in supplements: kinks in the supply chain . TK
Does “nature identical”fit on a clean label? TK
Consumer sentiment on nature-identical ingredients TK
The challenge of whole food supplements
U.S whole-food supplement sales
FOOD .
Using packaging to tell the clean-;abel story
Processing challenges in clean label .
Natural and organic sales and growth.
Ancient grains gain favor
Dry cereal sales and growth .
Bread and grains sales and growth .
Gluten-free sales and growth
PERSONAL CARE
Cleaning up in personal care
Natural and organic skin care sales and growth .
Natural and organic hair care sales and growth .
Natural and organic hygiene sales and growth
Natural and organic cosmetics sales and growth .
Top drives of personal care transparency .
CONSUMER SENTIMENT
The clean consumer: what do shoppers look for in clean label? .
Consumer perception of clean label
Percentage of respondents avoiding specific ingredients .
Ingredients avoided by age
Consumer sentiment around bio-identical ingredients .
Confidence in country of origin
Acknowledgements and Definitions

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Global Retail Sales of Food and Drinks Specialists: Market Size, Growth and Forecast to 2020

Global Retail Sales of Food and Drinks Specialists: Market Size, Growth and Forecast to 2020

  • $ 10995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary Verdict Retail's, "Global Retail Sales of Food and Drinks Specialists: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retails sales from 2010 to ...

Retail Sales of Food and Drinks Specialists in Europe: Market Size, Growth and Forecast to 2020

Retail Sales of Food and Drinks Specialists in Europe: Market Size, Growth and Forecast to 2020

  • $ 6995
  • Industry report
  • August 2016
  • by Verdict Retail

Summary Verdict Retail's, "Retail Sales of Food and Drinks Specialists in Europe: Market Size, Growth and Forecast to 2020" provides detailed historic and forecast statistics on retails sales from 2010 ...

Retailing in the Philippines- Market Summary & Forecasts

Retailing in the Philippines- Market Summary & Forecasts

  • $ 4950
  • Industry report
  • October 2016
  • by Verdict Retail

Summary The Philippines' retail sector is expected to witness healthy growth over the next five years, backed by improving economic conditions, government efforts to boost domestic consumption, relatively ...

Diet Food Market Trends In China

September 2016 $ 3000

Download Unlimited Documents from Trusted Public Sources

Crop Production in the US

  • December 2016
    6 pages
  • Retail  

    Crop Production  

  • United States  

View report >

Retail Markets in the UK and the US - Forecast

  • December 2016
    23 pages
  • Retail  

    Retail Sales  

    E-Commerce  

  • United Kingdom  

    United States  

View report >

Retail Markets in China and the UK

  • December 2016
    3 pages
  • Retail  

  • China  

View report >

Related Market Segments :

Food
Grain
Dietary Supplement

ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.