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Eye tracking can be defined as the measurement of eye activity in the most simple manner. Eye tracking involves tracking of activities such as Where do we look? What do we ignore? When do we blink? How ...
This IDC study examines the worldwide marketing automation market for the 2013-2015 period. Revenue and market shares of the leading vendors are provided for 2015."Marketers are increasingly expanding ...
This IDC study examines the application of cognitive software and artificial intelligence in marketing to improve top-line results, campaign performance, customer loyalty, omni-channel outcomes, knowledge ...