Table of Contents
Whilst premiumisation remained a trend (despite the current poor economic climate), a notable change to the beer category was the introduction of flavoured/mixed lager in South Africa. Whilst usually innovation is in the form of packaging, this was innovation in terms of the actual product. The South African Breweries launched Flying Fish in September 2013. The product is fairly sweet in taste, and is popular amongst females, growing the consumer base of beer drinkers in South Africa. Whilst it...
Euromonitor International's Beer in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.
Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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