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Pet Care in Germany, Euromonitor International

  • August 2015
  • -
  • Euromonitor International
  • -
  • 55 pages

In 2015, pet care in Germany is set to register another year of positive value sales growth in line with the review period average. While the constantly increasing pet population in Germany is contributing to steady volume sales growth, value sales continue to be driven by innovation, product segmentation and rising demand for sophisticated functional products across all categories.

Euromonitor International's Pet Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pet Care in Germany, Euromonitor International
PET CARE IN GERMANY
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Executive Summary
2015 Promises Further Growth in Pet Care
Knowledge Is Growth - Education of Consumers Drives Sales
Niche Players Start To Gain Ground in the Highly Competitive Pet Care Market
Specialist Retailers Grow Mostly Through Internet Sales
Pet Care Value Sales Expected To Continue To Grow
Key Trends and Developments
Changes in Pet Demographics Impact Pet Care in Germany
Pet Care and the Internet - Growth Potential on Many Levels
Multinationals Maintain the Upper Hand in German Pet Care
Market Indicators
Table 1 Pet Populations 2010-2015
Market Data
Table 2 Sales of Pet Food by Category: Volume 2010-2015
Table 3 Sales of Pet Care by Category: Value 2010-2015
Table 4 Sales of Pet Food by Category: % Volume Growth 2010-2015
Table 5 Sales of Pet Care by Category: % Value Growth 2010-2015
Table 6 NBO Company Shares of Pet Food: % Value 2010-2014
Table 7 LBN Brand Shares of Pet Food: % Value 2011-2014
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2010-2014
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2011-2014
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2010-2014
Table 11 Distribution of Pet Care by Format: % Value 2010-2015
Table 12 Distribution of Pet Care by Format and Category: % Value 2015
Table 13 Distribution of Dog and Cat Food by Format: % Value 2010-2015
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2015
Table 15 Forecast Sales of Pet Food by Category: Volume 2015-2020
Table 16 Forecast Sales of Pet Care by Category: Value 2015-2020
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 1 Research Sources
Fressnapf Tiernahrungs GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 2 Fressnapf Tiernahrungs GmbH: Key Facts
Summary 3 Fressnapf Tiernahrungs GmbH: Operational Indicators
Internet Strategy
Company Background
Chart 1 Fressnapf Tiernahrungs GmbH: Fressnapf in Berlin
Private Label
Summary 4 Fressnapf Tiernahrungs GmbH: Private Label Portfolio
Competitive Positioning
Summary 5 Fressnapf Tiernahrungs GmbH: Competitive Position 2014
Karlie Heimtierbedarf GmbH in Pet Care (germany)
Strategic Direction
Key Facts
Summary 6 Karlie Heimtierbedarf GmbH: Key Facts
Summary 7 Karlie Heimtierbedarf GmbH: Operational Indicators
Competitive Positioning
Summary 8 Karlie Heimtierbedarf GmbH: Competitive Position 2014
Vitakraft-werke Wührmann and Sohn GmbH and Co Kg in Pet Care (germany)
Strategic Direction
Key Facts
Summary 9 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Key Facts
Summary 10 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Operational Indicators
Competitive Positioning
Summary 11 Vitakraft-Werke Wührmann and Sohn GmbH and Co KG: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 19 Cat Owning Households: % Analysis 2010-2015
Table 20 Cat Population 2010-2015
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2010-2015
Category Data
Summary 12 Cat Food by Price Band 2015
Table 22 Sales of Cat Food by Category: Volume 2010-2015
Table 23 Sales of Cat Food by Category: Value 2010-2015
Table 24 Sales of Cat Food by Category: % Volume Growth 2010-2015
Table 25 Sales of Cat Food by Category: % Value Growth 2010-2015
Table 26 Sales of Premium Cat Food by Category: Value 2010-2015
Table 27 NBO Company Shares of Cat Food: % Value 2010-2014
Table 28 LBN Brand Shares of Cat Food: % Value 2011-2014
Table 29 LBN Brand Shares of Cat Treats: % Value 2011-2014
Table 30 Forecast Sales of Cat Food by Category: Volume 2015-2020
Table 31 Forecast Sales of Cat Food by Category: Value 2015-2020
Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 34 Dog Owning Households: % Analysis 2010-2015
Table 35 Dog Population 2010-2015
Table 36 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2010-2015
Category Data
Summary 13 Dog Food by Price Band 2015
Table 37 Sales of Dog Food by Category: Volume 2010-2015
Table 38 Sales of Dog Food by Category: Value 2010-2015
Table 39 Sales of Dog Food by Category: % Volume Growth 2010-2015
Table 40 Sales of Dog Food by Category: % Value Growth 2010-2015
Table 41 Sales of Premium Dog Food by Category: Value 2010-2015
Table 42 NBO Company Shares of Dog Food: % Value 2010-2014
Table 43 LBN Brand Shares of Dog Food: % Value 2011-2014
Table 44 LBN Brand Shares of Dog Treats: % Value 2011-2014
Table 45 Forecast Sales of Dog Food by Category: Volume 2015-2020
Table 46 Forecast Sales of Dog Food by Category: Value 2015-2020
Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 49 Other Pet Population 2010-2015
Category Data
Table 50 Sales of Other Pet Food by Category: Volume 2010-2015
Table 51 Sales of Other Pet Food by Category: Value 2010-2015
Table 52 Sales of Other Pet Food by Category: % Volume Growth 2010-2015
Table 53 Sales of Other Pet Food by Category: % Value Growth 2010-2015
Table 54 LBN Brand Shares of Bird Food: % Value 2011-2014
Table 55 LBN Brand Shares of Fish Food: % Value 2011-2014
Table 56 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2011-2014
Table 57 Forecast Sales of Other Pet Food by Category: Volume 2015-2020
Table 58 Forecast Sales of Other Pet Food by Category: Value 2015-2020
Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 61 Sales of Pet Products by Category: Value 2010-2015
Table 62 Sales of Pet Products by Category: % Value Growth 2010-2015
Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2010-2015
Table 64 Sales of Other Pet Products by Type: % Value Breakdown 2010-2015
Table 65 Forecast Sales of Pet Products by Category: Value 2015-2020
Table 66 Forecast Sales of Pet Products by Category: % Value Growth 2015-2020












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ref:plp2015

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