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Spirits in South Africa, Euromonitor International

  • August 2015
  • -
  • Euromonitor International
  • -
  • 40 pages

Spirits in South Africa felt the impact of decreased disposable incomes, with many consumers choosing products which offer value for money, as well as delivering on quality. Whilst there has been innovation within vodka in terms of new flavour variants, and a leaning towards more premium vodka, the category has experienced very flat volume growth during the review period. This was due to spirits seeing over-inflated growth in recent years due to the 200ml PET bottle introduced by Brandhouse...

Euromonitor International's Spirits in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage:: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in South Africa, Euromonitor International
SPIRITS IN SOUTH AFRICA
Euromonitor International
August 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Exports of Spirits by Country of Destination: Total Volume 2008-2013
Table 21 Exports of Spirits by Country of Destination: Total Value 2008-2013
Table 22 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 23 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 24 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 25 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 26 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 27 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 28 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 29 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 30 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Brandhouse Beverages (pty) Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 2 Brandhouse Beverages (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Brandhouse Beverages (Pty) Ltd: Competitive Position 2014
Dgb (pty) Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 4 DGB (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 DGB (Pty) Ltd: Competitive Position 2014
Executive Summary
Alcoholic Drinks Achieves Conservative Volume Growth in South Africa
Flavour Innovation Takes Hold Across A Number of Categories Within Alcoholic Drinks
the South African Breweries Continues To Lead Alcoholic Drinks in South Africa
the Leading Supermarket Retailers Continue To Expand Their Specialist Liquor Outlets
Volume Growth Will Be Curbed by Rising Costs Over the Forecast Period
Key Trends and Developments
Economic Pressure Continues To Impact the Performance of Alcoholic Drinks in South Africa
Premiumisation Trend Despite Constrained Disposable Incomes
Supermarket Retailers Play An Increased Role in the Distribution of Alcoholic Drinks in South Africa
Key New Product Launches
Summary 6 Key New Product Developments 2014
Market Background
Legislation
Taxation and Duty Levies
Table 31 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 32 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 33 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 34 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 35 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 36 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 37 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 38 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 39 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 40 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 45 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 46 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 47 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 48 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 49 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 50 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 51 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 7 Research Sources












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