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Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil

  • August 2015
  • -
  • Frost & Sullivan
  • -
  • 127 pages

Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil : Focus on Local R&D, Product Nationalization, Supplier Development, and Technology Innovation Aimed at 1.82MJ/Km

The INOVAR-Auto directive was introduced with the aim of strengthening the Brazilian automotive industry by focusing on key pillars including local R&D, engineering, supply chain development, vehicle labelling, local manufacturing, nationalised content, and vehicle energy efficiency. As a unique flex fuel dominated market, opportunities for innovation across the value chain are immense. This study analyses the implications of the INOVAR directive on the market and discusses passenger car OEM strategies in terms of vehicle portfolios, vehicle technology selection, energy efficiency, and production and sales strategy towards 2020. The study period is 2014 (base year) to 2020. The conclusion offers key findings and top predictions.

Key Questions this Study will Answer

- What are key pillars of the INOVAR-Auto directive? What are the key objectives behind the directive? As a result, what are the key overall impacts (e.g., vehicle lightweigthing, local R&D, local production, new vehicle segments) it has had on the Brazilian PV market?
- What strategies are the key OEMs in Brazil pursuing in terms of vehicle technologies, production and sales volumes, and vehicle model portfolios towards 2017 and beyond? How is an OEM’s future roadmap for Brazil structured?
- What are the key vehicle technologies and packages that the industry has pursued since the introduction of INOVAR, and what is the future outlook for compliance? Where is the focus going to be?
- How are OEM vehicle models positioned in order to meet energy efficiency targets towards 2017? Are there clear frontrunners and who are lagging behind?
- What are the key expectations and imperatives to focus on for a possible INOVAR phase 2? What are the key conclusions and predictions for Brazil’s PV market towards 2020 as a result of INOVAR?

Table Of Contents

Passenger Vehicle OEM Strategies for INOVAR Compliance in Brazil
Table Of Contents
1 EXECUTIVE SUMMARY

Executive Summary
1 Executive Summary—Key Findings
2 Executive Summary—Key Findings
3 OEM Positioning—INOVAR Requisite Compliance
4 2012 Select OEM Energy Efficiency Positioning
5 2014 Key Vehicle Energy Efficiency Positioning Snapshot
6 Unit Shipment Forecast by Powertrain Mix
7 OEM Technology Snapshot for INOVAR Compliance
8 OEM Technology Strategy for INOVAR Compliance
9 Snapshot of Industry Roadmap for INOVAR Compliance
10 OEM Roadmap to INOVAR Energy Efficiency Compliance
11 OEM Roadmap to INOVAR Energy Efficiency Compliance

2 RESEARCH SCOPE, OBJECTIVES, METHODOLOGY, AND BACKGROUND

Research Scope, Objectives, Methodology, and Background
1 Research Scope
2 Research Aims and Objectives
3 Key Questions this Study will Answer
4 Research Background
5 Research Methodology
6 Key OEM/Participant Groups Compared in this Study

3 DEFINITIONS AND SEGMENTATION

Definitions and Segmentation
1 Product/Technology Segmentation
2 Product/Technology Definitions
3 Product/Technology Definitions
4 Vehicle Segmentation

4 OVERVIEW OF THE INOVAR-AUTO DIRECTIVE

Overview of the INOVAR-Auto Directive
1 Overview of the INOVAR-Auto Directive
2 Overview of the INOVAR-Auto Directive
3 Energy Efficiency Requisite
4 INOVAR Phase 2—Frost and Sullivan Expectations
5 INOVAR Phase 2—Frost and Sullivan Expectations

5 IMPLICATION OF THE INOVAR-AUTO DIRECTIVE

Implication of the INOVAR-Auto Directive
1 Key Impacts of the INOVAR-Auto Directive
2 Key Vehicle Technology Trends for INOVAR Compliance
3 Investments in Production, Technology, and RandD
4 INOVAR Encouraging Local Production Facilities
5 INOVAR Changing OEM Vehicle Model Portfolio Strategies
6 INOVAR Encouraging Focus on Local RandD
7 INOVAR Encouraging Focus on Local RandD
8 Vehicle Segment Strategy for INOVAR Compliance
9 Vehicle Segment Strategy for INOVAR Compliance
10 Green Tires Focus—A Key Contributor for INOVAR Compliance

6 IMPLICATION OF THE INOVAR-AUTO DIRECTIVE—POWERTRAIN OVERVIEW

Implication of the INOVAR-Auto Directive—Powertrain Overview
1 Roadmap of Key Powertrain Technologies for Emission Compliance
2 Engine Technology Roadmap
3 OEM Technology Snapshot for INOVAR Compliance
4 Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies
5 Gasoline Technology Strategy for INOVAR Compliance and Diesel Technologies
6 Energy Efficiency Potential Simulation Example—Ford Fiesta
7 Key Vehicle Technology Trends—I3 Flex Engine Focus
8 Innovations in Powertrain Lightweighting

7 IMPLICATION OF THE INOVAR-AUTO DIRECTIVE—MATERIAL STRATEGY OVERVIEW

Implication of the INOVAR-Auto Directive—Material Strategy Overview
1 INOVAR—Impacting Trends in Chemicals and Materials
2 Material Substitution Economics—Weight Savings versus Cost Impact
3 Lightweight Packages and Variants Create Different Weight Reductions
4 Lightweighting a Car—Weight Savings Opportunity by Focus Area
5 Component Level Analysis—Evolutionary Material Substitution Trends
6 Automotive Materials Joining Technologies—Current and Future Focus
7 Exhibit of 100 kg Reduction—The New VW Golf Has the Answers

8 IMPLICATION OF THE INOVAR-AUTO DIRECTIVE—SUPPLY CHAIN OVERVIEW

Implication of the INOVAR-Auto Directive—Supply Chain Overview
1 INOVAR Pushing for Increased Local Content and Manufacturing
2 INOVAR Coaxing Local Sourcing and Supplier Integration—Fiat do Brasil Exhibit
3 INOVAR Directive—Multifold Impact on the Supplier Network
4 INOVAR Directive—Multifold Impact on the Supplier Network

9 OEM STRATEGIES FOR INOVAR COMPLIANCE—BRAZIL'S BIG 4 OEM OUTLOOK

OEM Strategies for INOVAR Compliance—Brazil's Big 4 OEM Outlook
1 Energy Efficiency Vehicle Positioning
2 Fiat do Brasil—Vehicle Production Strategy
3 Fiat do Brasil—Vehicle Segment Sales Strategy
4 Fiat do Brasil—Vehicle Portfolio Energy Efficiency Compliance
5 Fiat do Brasil—Vehicle Model Strategy
6 Fiat do Brasil—Strategic Technology Focus
7 Fiat do Brasil—Strategic Technology Focus
8 Ford do Brasil—Vehicle Production Strategy
9 Ford do Brasil—Vehicle Segment Sales Strategy
10 Ford do Brasil—Vehicle Portfolio Energy Efficiency Compliance
11 Ford do Brasil—Vehicle Model Strategy
12 Ford do Brasil—Strategic Technology Focus
13 Ford do Brasil—Strategic Technology Focus
14 GM do Brasil—Vehicle Production Strategy
15 GM do Brasil—Vehicle Segment Sales Strategy
16 GM do Brasil—Vehicle Portfolio Energy Efficiency Compliance
17 GM do Brasil—Vehicle Model Strategy
18 GM do Brasil—Strategic Technology Focus
19 GM do Brasil—Strategic Technology Focus
20 Volkswagen do Brasil—Vehicle Production Strategy
21 Volkswagen do Brasil—Vehicle Segment Sales Strategy
22 Volkswagen do Brasil—Vehicle Portfolio Energy Efficiency Compliance
23 Volkswagen do Brasil—Vehicle Model Strategy
24 Volkswagen do Brasil—Strategic Technology Focus
25 Volkswagen do Brasil—Strategic Technology Focus

10 OEM STRATEGIES FOR INOVAR COMPLIANCE

OEM Strategies for INOVAR Compliance
1 Energy Efficiency Vehicle Positioning
2 French OEMs—Vehicle Sales Forecast
3 French OEMs—Vehicle Production Strategy
4 French OEMs—Vehicle Segment Strategy
5 French OEMs—Vehicle Model Strategy
6 French OEMs—Vehicle Portfolio Energy Efficiency Compliance
7 French OEMs—Strategic Technology Focus
8 French OEMs—Strategic Technology Focus

11 OEM STRATEGIES FOR INOVAR COMPLIANCE—JAPANESE AND KOREAN OEM OUTLOOK

OEM Strategies for INOVAR Compliance—Japanese and Korean OEM Outlook
1 Energy Efficiency Vehicle Positioning
2 Japanese and Korean OEMs—Vehicle Sales Forecast
3 Japanese and Korean OEMs—Vehicle Production Strategy
4 Japanese and Korean OEMs—Vehicle Segment Strategy
5 Japanese and Korean OEMs—Vehicle Model Strategy
6 Japanese and Korean OEMs—Vehicle Portfolio Energy Efficiency Compliance
7 Japanese and Korean OEMs—Strategic Technology Focus
8 Japanese and Korean OEMs—Strategic Technology Focus

12 OEM STRATEGIES FOR INOVAR COMPLIANCE

OEM Strategies for INOVAR Compliance
1 Luxury OEMs—Vehicle Production Strategy
2 Luxury OEMs—Technology Focus

13 OEM STRATEGIES FOR INOVAR COMPLIANCE

OEM Strategies for INOVAR Compliance
1 Chinese OEMs—Vehicle Production Strategy
2 Chinese OEMs—Vehicle Production Strategy
3 Chinese OEMs—Technology Focus

14 CONCLUSIONS AND FUTURE OUTLOOK

Conclusions and Future Outlook
1 Key Research Findings
2 Key Research Findings
3 Key Conclusions and Industry Implications
4 The Last Word—3 Big Predictions
5 Legal Disclaimer

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