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Consumer and Market Insights: Ice Cream Market in the US

  • July 2015
  • -
  • Canadean Ltd
  • -
  • 115 pages

Summary
The indulgent nature of Ice Cream makes it a popular category and as appealing as ever, with consumers demanding innovative products that meet their desire for new and exciting experiences. Manufacturers have responded with the introduction of premium ingredients and greater experimentation with flavor combinations. Having said this, there is a growing emphasis on healthier alternatives, with frozen yogurt providing stiff competition. Overall, the desire for indulgence remains, however there is a growing trend among health conscious consumers, who are taking active steps to seek out healthier substitutes.

Key Findings
- Rising food prices are impacting consumers' purchasing power, resulting in consumers preferring value for money Ice Cream. This is helping boost consumption of private label products

- Health is increasingly playing an important role in the consumption habits of US consumers; however, there is still a strong desire for Indulgent Ice Cream

- Consumers are making more of a conscious effort to take time out to relax and think about themselves. This is causing an increased desire for Ice Cream positioned around comfort eating and “me time”.

Synopsis
Canadean's Consumer and Market Insights: Ice Cream Market in the US report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Ice Creams, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and US-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the US Ice Cream market

- Quantify the influence of 20 consumption motivations in the Ice Cream sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Table Of Contents

Consumer and Market Insights: Ice Cream Market in the US
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the United States Ice Cream market
- Historical and projected sales in the United States Ice Cream market
- Degree of trade up/down-trade in the United States Ice Cream market
- Comparison of United States Ice Cream market compared to other key countries
- Market volume of United States Ice Cream by category
- Historical and project market value of United States Ice Cream by category
- Winners and losers in the United States Ice Cream market
- Segment share of the category and change in market share in the United States Ice Cream market
- Penetration of private label, by categories, in the United States Ice Cream market
- Private label performance compare to national brands in the United States Ice Cream market
- Leading companies in the United States Ice Cream market by category
- Leading brands in the United States Ice Cream market by category

Retailer and packaging
- Leading retailers in the United States food market
- Leading distribution channels in the United States Ice Cream market
- Leading distribution channels by category in the United States Ice Cream market
- United States Ice Cream market by type of packaging
- United States Ice Cream market by type of packaging closure/outer
- United States Ice Cream market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the United States Ice Cream market
- Private Label consumption occasions by age and gender in the United States Ice Cream market
- Under/Over-consumption levels in the United States Ice Cream market by gender and age
- Consumption frequency by type of consumer in the United States Ice Cream market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the United States Ice Cream market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the United States Ice Cream market
- Market volume of the United States Ice Cream market by category and trend
- For leading trends in the United States Ice Cream market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the United States Ice Cream market
- How to target the trend in the United States Ice Cream market
- How the trend will evolve in the United States Ice Cream market

Innovation examples
- New product examples launched in the United States Ice Cream market
- New product examples launched in the global Ice Cream market

Actions and Recommendations
- How to successfully target key trends in the United States Ice Cream market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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