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  4. > Consumer and Market Insights: Bakery and Cereals Market in China

Summary
The Bakery and Cereals market in China is rapidly developing, driven by the sheer scale of the economy. Low per capita consumption presents opportunities for Bakery and Cereals aligned with primary consumption motivators, such as the desire for assurances of superior quality. Rapid urbanization and increasingly busy lifestyles will drive the demand for products suitable for on-the-go consumption.

Key Findings
- The Chinese Bakery and Cereals market is one of the fastest-growing by volume

- Cakes, Pastries and Sweet Pies is the most consumed Bakery and Cereals category in China

- Bakery and Cereals in China will register the fastest growth in value and volume terms during 2014-2019

- China's Bakery and Cereals market is driven by consumers' desire for quality and convenience

Synopsis
Canadean's Consumer and Market Insights: Bakery and Cereals market in China identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Bakery and Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and China-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging and key consumer targets

- Our unique consumer data has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into Germany's Bakery and Cereals market

- Quantify the influence of 20 consumption motivations in the Bakery and Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table Of Contents

Consumer and Market Insights: Bakery and Cereals Market in China
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the China Bakery and Cereals market
- Historical and projected sales in the China Bakery and Cereals market
- Degree of trade up/down-trade in the China Bakery and Cereals market
- Comparison of China Bakery and Cereals market compared to other key countries
- Market volume of China Bakery and Cereals by category
- Historical and project market value of China Bakery and Cereals by category
- Winners and losers in the China Bakery and Cereals market
- Segment share of the category and change in market share in the China Bakery and Cereals market
- Penetration of private label, by categories, in the China Bakery and Cereals market
- Private label performance compare to national brands in the China Bakery and Cereals market
- Leading companies in the China Bakery and Cereals market by category
- Leading brands in the China Bakery and Cereals market by category

Retailer and packaging
- Leading retailers in the China food market
- Leading distribution channels in the China Bakery and Cereals market
- Leading distribution channels by category in the China Bakery and Cereals market
- China Bakery and Cereals market by type of packaging
- China Bakery and Cereals market by type of packaging closure/outer
- China Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the China Bakery and Cereals market
- Private Label consumption occasions by age and gender in the China Bakery and Cereals market
- Under/Over-consumption levels in the China Bakery and Cereals market by gender and age
- Consumption frequency by type of consumer in the China Bakery and Cereals market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the China Bakery and Cereals market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the China Bakery and Cereals market
- Market volume of the China Bakery and Cereals market by category and trend
- For leading trends in the China Bakery and Cereals market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the China Bakery and Cereals market
- How to target the trend in the China Bakery and Cereals market
- How the trend will evolve in the China Bakery and Cereals market

Innovation examples
- New product examples launched in the China Bakery and Cereals market
- New product examples launched in the global Bakery and Cereals market

Actions and Recommendations
- How to successfully target key trends in the China Bakery and Cereals market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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