1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Wine Market Trends

US Wine Packaging Market

  • August 2015
  • 225 pages
  • Freedonia
Report ID: 3237764

Summary

Table of Contents

US demand to reach $2.9 billion in 2019

Demand for wine packaging in the US is projected to reach $2.9 billion in 2019. Growth will benefit from continued favorable gains in domestic wine consumption and production and increases in disposable personal income. In the US, wine is becoming more prevalent as an accompaniment to meals at home rather than a beverage consumed at restaurants or special events. Opportunities for related packaging will benefit from the importance of packaging both as a marketing tool and for its ability to enhance the perception of wine quality.

Dominant glass bottles to lose market share

Glass bottles are by far the leading wine container type but glass will continue to lose market share to a growing array of alternative package formats. In addition to bag-in-box packaging, other containers that have established a presence include plastic bottles, plastic cups and goblets, aseptic cartons, pouches, and cans. These alternatives are growing in popularity due to performance features, product differentiation capability, and appeal to younger consumers, who are less attached to wine traditions than are older consumers. Bag-in-box packaging will register solid increases due to expanded 1.5- and 3-liter premium offerings. The recent adoption of bag-in-box by premium wine brands, particularly in 3-liter sizes, is helping to mitigate the stigma of “boxed wine” as inferior in quality to bottled wine. Bagin-box wines offer a variety of benefits for consumers, including lower cost per unit of volume, extended freshness, and easier dispensing and storage.

An additional advantage of bag-in-box containers is their large surface area, which offers significantly more space for colorful graphics and text than do bottle labels. Cork demand will be sustained by the entrenched position of glass bottles in the wine industry, as well as their appeal to traditionalists and wine connoisseurs. Moreover, there is a general expectation of cork with premium wines as a symbol of prestige. Cork demand will also benefit from the stronger cultural preference for corks in the US than in many other countries, though growing competition from alternative packaging formats that do not utilize corks will limit advances. Technical corks, such as micro-agglomerated and twin disk types, account for the majority of cork demand and will record more rapid gains than full natural corks. Technical corks are priced competitively with synthetic corks, offer many of the advantages of natural cork, and have been instrumental in helping cork to recapture some of the share lost to synthetic corks during the past decade.

Newer container sizes to grow most rapidly

Wine containers are experiencing rapidly increasing diversity in terms of package formats and sizes. The fastest growth for containers will be outside the dominant 750 ml size, including both smaller- and larger-sized offerings. Single-serving wine packaging will post robust advances, fueled by their advantage of enabling wine to be taken to or sold in places that typically prohibit glass containers. Moreover, single-serving containers enable wine to be more competitive with beer in venues such as stadiums, theaters, concert halls, and theme parks. Single-serving containers for wine include plastic bottles, aseptic cartons, cans, and cups and goblets, with cups and goblets forecast to post the fastest gains, albeit from a small base.

Study coverage

This upcoming Freedonia industry study, Wine Packaging, is priced at $5300. It presents historical demand data (2004, 2009 and 2014) plus forecasts (2019 and 2024) by container, closure, accessory and bulk packaging. The study also considers market environment factors, details the industry structure, evaluates company market share and profiles 36 US industry competitors.

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers

Wine Markets in the World to 2021 - Market Size, Development, and Forecasts

  • $ 17543
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Wine Markets in the World to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for wines in the ...

Wine Markets in Europe to 2021 - Market Size, Development, and Forecasts

  • $ 10228
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Wine Markets in Europe to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for wines in different ...

Wine Markets in Eastern Europe to 2021 - Market Size, Development, and Forecasts

  • $ 7701
  • Industry report
  • July 2017
  • by Global Research & Data Services

The report package Wine Markets in Eastern Europe to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for wines ...

Global Wine Industry

June 2017 $ 4950

Download Unlimited Documents from Trusted Public Sources

Wine Markets in Switzerland

  • July 2017
    4 pages
  • Wine  

  • Switzerland  

    Europe  

View report >

Wine Industry in the UK

  • July 2017
    2 pages
  • Wine  

  • United Kingdom  

    World  

    Netherlands  

View report >

Wine Industry in China

  • July 2017
    5 pages
  • Wine  

  • China  

View report >

Wine Exports In Spain

17 days ago

Related Market Segments :

Wine
Packaging

ref:plp2015

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.