Deep Investigation and Research on and Investment Return Analysis of China's Underwear Industry from 2009 to 2010

• Publication date: July 2009

Based on the information from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, underwear Industry Statistic Bureau, National Business Information Center, China Underwear Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China Underwear industry, the dev...

Based on the information from the State Statistical Bureau, General Administration of Custom, Ministry of Commerce , Development Research Center of Sate Council, underwear Industry Statistic Bureau, National Business Information Center, China Underwear Industry Association, National Economy Monitoring Center, the newspapers and magazines from domestic and oversea, the report made analysis on the current status of China Underwear industry, the development, the import and export, the operation of those big players in China, competition, industry policies and regulation and so on.

We made lots of analysis on the underwear market, it also contains the investment return, challenge the enterprises faced and the strategy they made. It is a good study for the underwear enterprises and investors who have interest on the industry to fully understand the industry development, the market operation in China, and to make correct competition strategy and investment plan

Underwear Industry in China

CHAPTER I FOUNDATION AND INVESTMENT CHARACTERISTICS OF UNDERWEAR INDUSTRY
SECTION I ANALYSIS OF THE FOUNDATION OF UNDERWEAR INDUSTRY
I. DEFINITION OF RESEARCH SCOPE
II. DEVELOPMENT COURSE OF THE INDUSTRY
SECTION II ANALYSIS OF INDUSTRIAL INVESTMENT CHARACTERISTICS
I. ANALYSIS OF THE CHARACTERISTICS OF THE UNDERWEAR INDUSTRY
II. ANALYSIS OF THE INDUSTRIAL LIFE CYCLE
III. ANALYSIS OF THE INDUSTRIAL PROFITABILITY
IV. ANALYSIS OF BARRIERS FOR ENTERING AND EXITING THE INDUSTRY
CHAPTER II RESEARCH ON AND ANALYSIS OF THE STATUS QUO OF CHINA'S UNDERWEAR MARKET
SECTION I CHINA'S UNDERWEAR MARKET FROM 2007 TO 2008
I. UNDERWEAR MARKET SCALE FROM 2002 TO 2008
II. THE CONDITION OF UNDERWEAR MARKET IN 2008
III. COMPETITION PATTERN OF CHINESE UNDERWEAR MARKET
IV. PROFITABILITY OF KEY UNDERWEAR ENTERPRISES IN CHINA
SECTION II OPERATION CHARACTERISTICS OF UNDERWEAR MARKET IN 2007
I. TRANSFORMATION OF EXPORT SALES ENTERPRISES INTO DOMESTIC SALES ENTERPRISES
II. ADVANCEMENT OF UNDERWEAR CHAIN AT SEA
III. INITIAL PRESENTATION OF CAPITAL MARKET OPERATION
IV. MARCH OF LARGE AGENTS TOWARDS UPSTREAM
V. CONTINUOUS WAY EXPLORATION BY INTERNATIONAL BRANDS
VI. MARCH OF ENTERPRISES IN OTHER INDUSTRIES TOWARDS THE UNDERWEAR INDUSTRY
VII. BLOWOUT GROWTH OF HOMEWEAR
SECTION III PROBLEMS OF THE INDUSTRY AND THE SUGGESTIONS FOR DEVELOPMENT
I. PROBLEMS OF CHINA’S UNDERWEAR INDUSTRY
II. SUGGESTIONS FOR THE DEVELOPMENT OF CHINA’S UNDERWEAR ENTERPRISES
CHAPTER III ANALYSIS OF UNDERWEAR SEGMENT MARKET IN 2007
SECTION I ANALYSIS OF KNITTED UNDERWEAR MARKET
I. STATUS QUO OF KNITTED UNDERWEAR MARKET
II. KNITTED UNDERWEAR MARKET CONSUMPTION
III. ANALYSIS OF THE COMPETITION BETWEEN LEADING BRANDS
SECTION II WOMEN’S UNDERWEAR
I. STATUS QUO OF WOMEN’S UNDERWEAR MARKET
II. MARKET CONSUMPTION OF WOMEN’S UNDERWEAR
III. ANALYSIS OF THE COMPETITION BETWEEN LEADING BRANDS
SECTION III MEN’S UNDERWEAR
I. STATUS QUO OF MEN’S UNDERWEAR MARKET
II. CONSUMPTION OF MEN’S UNDERWEAR
III. ANALYSIS OF THE COMPETITION BETWEEN LEADING BRANDS
CHAPTER IV ANALYSIS OF HOMEWEAR MARKET IN 2007
SECTION I HOMEWEAR MARKET
I. DEFINITION OF HOMEWEAR
II. PROFILE OF HOMEWEAR INDUSTRY
SECTION II INVESTIGATION AND RESEARCH ON HOMEWEAR INDUSTRY IN 2007
I. ANALYSIS OF ENTERPRISE STRUCTURE IN 2007
II. ANALYSIS OF COMPETING BRANDS
III. ANALYSIS OF SALES CHANNELS IN 2007
SECTION III ANALYSIS OF HOMEWEAR MARKET CAPACITY
I. ANALYSIS OF MARKET CAPACITY
II. ANALYSIS OF CONSUMPTION TREND
CHAPTER V COMPETITION AND PROFIT OF ENTERPRISES IN UNDERWEAR SEGMENT MARKETS
SECTION I KNITTED UNDERWEAR ENTERPRISES
I. ANALYSIS OF COMPETITION AMONG ENTERPRISES IN 2007
II. ANALYSIS OF ENTERPRISE PROFIT MAKING IN 2007
SECTION II ANALYSIS OF BRA INDUSTRY
I. ANALYSIS OF ENTERPRISES COMPETITION IN 2007
II. ANALYSIS OF ENTERPRISES PROFIT MAKING IN 2007
SECTION III ANALYSIS OF UNDERPANTS INDUSTRY
I. ANALYSIS OF ENTERPRISES COMPETITION IN 2007
II. ANALYSIS OF ENTERPRISES PROFIT MAKING IN 2007
SECTION IV ANALYSIS OF SLEEPWEAR INDUSTRY
I. ANALYSIS OF COMPETITION AMONG ENTERPRISES IN 2007
II. ANALYSIS OF ENTERPRISES PROFIT MAKING IN 2007
CHAPTER VI ANALYSIS OF UNDERWEAR IMPORT AND EXPORT IN 2008 IN CHINA
SECTION I ANALYSIS OF UNDERWEAR IMPORT IN 2008
I. OVERVIEW OF UNDERWEAR IMPORT FROM 2007 TO 2008
II. CATEGORIES OF IMPORTED UNDERWEAR PRODUCTS FROM 2007 TO 2008
III. ANALYSIS OF UNDERWEAR IMPORTS ORIGINS FROM 2007 TO 2008
SECTION II ANALYSIS OF UNDERWEAR EXPORTS IN 2008
I. OVERVIEW OF UNDERWEAR EXPORTS FROM 2007 TO 2008
II. CATEGORIES OF EXPORTED UNDERWEAR PRODUCTS FROM 2007 TO 2008
III. ANALYSIS OF COUNTRIES TO WHICH UNDERWEAR PRODUCTS ARE EXPORTED FROM 2007 TO 2008
CHAPTER VII ANALYSIS OF UNDERWEAR SALES CHANNEL IN 2007
SECTION I ANALYSIS OF UNDERWEAR DISTRIBUTION CHANNEL IN CHINA
I. DISTRIBUTION MODE OF UNDERWEAR IN CHINA
II. UNDERWEAR RETAILING STATUS IN CHINA
SECTION II ANALYSIS OF THE MARKETING CHANNELS OF UNDERWEAR ABROAD

I. COMPARISON ON THE BASIC MARKETING MODES OF UNDERWEAR BETWEEN CHINA AND FOREIGN COUNTRIESII. MARKETING MODE OF BRAND UNDERWEAR IN EUROPE 40
SECTION III COMPARISON ON THE UNDERWEAR RETAIL OF CHINA AND AMERICA IN 2007
I. OVERALL MARKETING SITUATION IN 2007II.
II. ANALYSIS OF THE CHARACTERISTICS OF CHANNELS IN 2007
III. THE UNDERWEAR MATERIAL OF CHINA AND AMERICA IS GOOD.
IV. ANALYSIS OF THE MARKET CHARACTERISTICS OF CHINA AND AMERICA
SECTION IV ANALYSIS OF THE DEVELOPMENT TREND OF UNDERWEAR’S MARKETING CHANNELS
I. THE CHARACTERISTICS OF FUTURE UNDERWEAR MARKETING CHANNEL
II. THE TREND OF MARKETING CHANNEL OF UNDERWEAR
CHAPTER VIII ANALYSIS ON THE KEY REGIONAL BASES OF UNDERWEAR IN CHINA
SECTION I ANALYSIS OF THE UNDERWEAR INDUSTRY CLUSTER OF CHINA
SECTION II YANBU, NANHAI---ONE OF THE IMPORTANT BASES
I. A BRIEFIntroduction TO YANBU UNDERWEAR INDUSTRY
II. FIVE BIG ADVANTAGES OF YANBU UNDERWEAR INDUSTRY
III. COMPARISON BETWEEN YANBU UNDERWEAR BRANDS AND INTERNATIONAL BRANDS
IV. ANALYSIS ON COMPETITIVE EDGES OF INDUSTRIAL LEADING BRANDS
SECTION III YIWU, ZHEJIANG---ONE OF THE IMPORTANT BASES
I. OVERVIEW OF UNDERWEAR INDUSTRY
II. ANALYSIS OF INDUSTRIAL STRUCTURE
III. ANALYSIS ON BRAND PATTERN
SECTION IV KEY BASE- UNDERWEAR IN WENZHOU
I. GENERAL SITUATION OF UNDERWEAR INDUSTRY
II. PROPOSAL FOR DEVELOPMENT OF WENZHOU UNDERWEAR INDUSTRY
SECTION V KEY BASE- SHENZHEN GONGMING
I. OVERALL SUMMARY OF THE INDUSTRY
II. ENTRY STANDARDS OF UNDERWEAR INDUSTRY GATHERING BASE IN SHENZHEN CITY
CHAPTER IX COMPETITIVENESS OF FAMOUS UNDERWEAR BRAND ENTERPRISE IN 2007
SECTION I GERMANY TRIUMPH
I. MARKET STATUS OF TRIUMPH IN CHINA
II. STRATEGY OF TRIUMPH IN CHINA
III. LATEST DEVELOPMENT OF TRIUMPH UNDERWEAR
SECTION II TAIWAN ORDIFEN
I. OVERVIEW OF ORDIFEN
II. MARKET ORIENTATION OF ORDIFEN PRODUCTS
III. FEATURES OF ORDIFEN PRODUCTS
IV. BRAND CULTURE OF ORDIFEN
V. ORDIFEN DEVELOPMENT STRATEGY
SECTION III JAPAN WACOAL
I. INTERNATIONAL DEVELOPMENT OF WACOAL
II. OPERATION STATUS OF BEIJING WACOAL GARMENT CO., LTD. IN 2007
III. THE PRODUCT LOCATION OF WACOAL COMPANY
IV. BRAND STRATEGIES FOR SEGMENT MARKET OF WACOAL
SECTION IV SHANGHAI THREE GUN
I. ENTERPRISEIntroduction
II. ANALYSIS OF OPERATION CONDITIONS OF THREE GUN IN 2007
III. DEVELOPMENT OF THREE GUN PRODUCTS
IV. THE DEVELOPMENT STRATEGY OF THREE GUN BRAND
V. THE LATEST NEWS OF THREE GUN
SECTION V JIANGSU AB
I. ENTERPRISE BACKGROUND
II. THE MARKETING NETWORK OF AB COMPANY
III. THE UNDERWEAR PRODUCTS OF AB COMPANY
IV. ANALYSIS OF OPERATION CONDITIONS OF JIANGSU AB GROUP IN 2007
SECTION VI BEIJING AIMER
I. ENTERPRISE OVERVIEW
II. ANALYSIS OF OPERATION CONDITIONS OF AIMER IN 2007
III. THE MARKETING STRATEGIES OF AIMER BRAND
IV. AIMER PRODUCTIntroduction
SECTION VII BEIJING GRACEWELL
I. COMPANY PROFILE
II. COMPETITIVE ADVANTAGES
III. ROAD TO INTERNATIONALIZATION
IV. ANALYSIS OF OPERATION CONDITIONS OF GRACEWELL IN 2007
SECTION VIII MAOREN IN WUHAN
I. COMPANY PROFILE
II. ANALYSIS OF OPERATION CONDITIONS OF MAOREN IN 2007
III. ANALYSIS OF MARKETING STRATEGIES OF MAOREN IN WUHAN