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Bath and Shower in China

  • April 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

In line with improving standards of living and rising purchasing power, Chinese consumers in 2015 sought better quality bath and shower products. The category also benefited from increasing awareness of personal hygiene. Many locals traded up from bar soap to body wash/shower gel or to handmade soap with essential oils. Even though mass products continued to prevail, the trading up trend continued.

Euromonitor International's Bath and Shower in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in China
BATH AND SHOWER IN CHINA
Euromonitor International
April 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2010-2015
Table 2 Sales of Bath and Shower by Category: % Value Growth 2010-2015
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2010-2015
Table 4 NBO Company Shares of Bath and Shower: % Value 2011-2015
Table 5 LBN Brand Shares of Bath and Shower: % Value 2012-2015
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2012-2015
Table 7 Forecast Sales of Bath and Shower by Category: Value 2015-2020
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2015-2020
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2015-2020
Executive Summary
Strong Growth in Spite of the Economic Downturn and Other Unfavourable Factors
Online Distribution Increasingly Targeted by Manufacturers
Multinationals Lead But Domestic Players Are Gaining Ground
New Multifunctional Products Are Well Received
Healthy Growth Expected Over the Forecast Period
Key Trends and Developments
Domestic Brands Gain Ground, Leading To A Changing Competitive Environment
the Rising Penetration of Online Distribution
Impact of Reduced Import Tariffs on Beauty and Personal Care Products
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2010-2015
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
Table 14 Sales of Beauty and Personal Care by Region: Value 2010-2015
Table 15 Sales of Beauty and Personal Care by Region: % Value Growth 2010-2015
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Beauty and Personal Care by Region: Value 2015-2020
Table 26 Forecast Sales of Beauty and Personal Care by Region: % Value Growth 2015-2020
Sources
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