Table of Contents
Overall sales of pet care increased in current value terms in 2014, which was mainly due to growth of cat food. While volume sales of dog food continued to decrease, volume sales of cat food increased thanks to the growing cat population. As growth of cat food was large enough to offset the shrinkage of dog food, overall volume sales of pet care recorded a positive growth in 2014. Also, the increase of unit price also was another factor to drive the growth of value sales of pet care in 2014.
Euromonitor International's Pet Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Pet Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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