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Sandwiches: Culinary Trend Tracking Series

  • July 2015
  • -
  • Packaged Facts
  • -
  • 106 pages

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Sandwiches are a culinary form for which the U.S. market a center of gravity, not least because of eager adoption and adaptation of favorite formats and fillings from around the world. The sandwich is a staple food in the American diet, with Packaged Facts survey data showing that 79% of U.S. adults having eaten a sandwich in the past seven days. The sandwich reigns supreme on menus across restaurant sectors, and is a standard in deli and prepared foods at retail.

Leveraging progressive food sourcing and food preparation practices, restaurants and food manufacturers are increasingly focused on providing sandwiches that are fresh, naturally produced, locally sourced, and either culturally authentic or genuinely creative in culinary concept. This focus dovetails with two of the most important consumer drivers in the sandwich market, the demands for flavor adventure and authenticity.

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