Table of Contents
Lawn and Garden Supplies in the U.S., 10th Edition details how both marketers and retailers are challenged to grow in a mature and highly competitive L&G supplies market. Marketers fight to primarily take share from each other and despite the presence of numerous competitors, sales of L&G supplies are highly concentrated in the hands of a few players. The Scotts Miracle-Gro Company is the market leader by a wide margin, controlling an estimated 60% of total sales in the U.S. The company is the leader in all four categories of L&G supplies: fertilizers, growth media, grass seed and pesticides. The balance of overall sales comes primarily from Central Garden & Pet Company, Spectrum Brands, Bayer AG, Kellogg Garden Products, Oldcastle, Lebanon Seaboard Corporation, and the exclusive/private label brands sold by retailers Walmart (Expert Gardener), Home Depot (Vigoro), and Lowe’s (Sta-Green).
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