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Publishing for the PreK-12 Market 2015-2016

  • August 2015
  • -
  • Simba Information
  • -
  • 160 pages

Publishing for the PreK-12 Market 2015-2016 provides the most up-to-date business information and market trends as well as a complete view of the U.S. school market in a single-source format in this updated comprehensive annual report. In an increasingly digital school market, this edition examines the demand for instructional content , how publishers are addressing school needs, and how technology is changing distribution patterns, go-to-market strategies and business models.

Table Of Contents

Publishing for the PreK-12 Market 2015-2016
Executive Summary
Chapter 1: Industry Size and Structure
Instructional Materials Sales Continue Growth in 2014
Textbooks Power Run-Up in 2014
Courseware Generates Growth of 9.1%
State-Level Test Market Flattens
Digital Supplementals Grow 4.2%
Flattening in Print Supplemental Segment
Hands-on Learning Boosts Manipulatives
Trade Book Are in Favor
Video Use Continues to Grow
Classroom Magazines See Sales Boost
Electronic Media Projected to Capture 51% Share in 2015
Competitively Speaking: Pearson Generates Most Revenue
Right-Sizing in a Technology-Focused Era
Adjusting Marketing and Sales
Publishing for the PreK-12 Market 2015-2016
Teachers or Districts as Targets
New Distribution Strategies
Mergers and Acquisitions and Startups
Tech Companies Move Forward in Education
Table 1.1: Simba’s Instructional Materials Segment Definitions
Table 1.2: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2013-2015P
Table 1.3: Market Share of Media Sold to U.S. Classrooms, 2015P
Table 1.4: Leading Publisher Share of K-12 Industry, 2014
Table 1.5: Simba Information’s Merger and Acquisition Index, 2014 and H1 2015
Table 1.6: Ed Tech Startups To Watch, 2015
Chapter 2: Enrollment and Demographics
Public School Enrollment on the Rise
Enrollment Patterns Vary across the States
Private Enrollment Has Been Declining
Charter School Enrollment Booms
Online Enrollment Growing but Hard to Track
Homeschooling Increases
High Poverty Schools Are a Target
Schools Growing More Diverse
Special Needs Students Need Services
State-Funded PreK Enrollment up Slightly
Table 2.1: Institutional Types and Numbers, 2015
Table 2.2: Public School Teachers by School Type, 2015
Table 2.3: Total Public PreK-12 Enrollment, 2014-2023P
Table 2.4: Projected Public PreK-12 Enrollment by Grade Selected Years, 2013-2023P
Table 2.5: Public School PreK-12 Enrollment by State, Projected % Change, 2011-2023
Table 2.6: Number of Charter Schools by State, 2012-2013
Table 2.7: Districts, 15,000 Students or Larger, with Highest Percentage of 5-17 Year-Olds in Poverty, Top 50, 2012
Table 2.8: Public School Students Participating in Programs for English-Language Learners, 2012-2013
Table 2.9: Public School Students Served Under Individuals with Disabilities Act, 2012-2013
Table 2.10: Preschool Enrollment, 2013-2014 and % Change from 2012-2013
Chapter 3: Funding
Average State Per-Pupil Spending on Materials Rebounds
Federal Funding Steady in Fiscal 2015
Federal Budget Picture Cloudy for Fiscal 2016
Title I Helps Low-Achieving Students in High-Poverty Areas
Tapping Special Education Funding
Investing in Innovation Proposed but Doubtful
School Improvement Grants Continue
E-Rate Funding Update Boosts Connectivity
State-Level Funding Outlook Improves
Local Funding Varies Widely
State PreK Funding Climbs
Table 3.1: Instructional Materials Expenditure by State, 2013-2014
Table 3.2: U.S. Dept. of Education Discretionary Spending, FY 2014-FY 2016P
Table 3.3: 50 Largest Title I Allocations to LEAs, FY 2014
Table 3.4: Investing In Innovation 2014
Table 3.5: School Improvement Grant Awards, 2014
Table 3.6: $ Change in Spending Per Student, FY 2008-2015
Table 3.7: 50 Largest ELAs Instruction and Instruction-Related Expenditures, FY 2012
Publishing for the PreK-12 Market 2015-2016
Table 3.8: Total Preschool State Spending, 2013-2014, and State Spending Per Child
Chapter 4: Textbooks and Adoptions
Textbook Segment Drivers and Disrupters
For G-W, New Technology, New Subject Areas
Zaner-Bloser Adds Core Literacy Program
McGraw-Hill Opens up
Crossing the Print-to-Digital Divide
Textbook Market: Adoption States and Open Territories
More Open and More Difficult
Mathematics is Largest Opportunity of 2014
Houghton Mifflin Harcourt Tops 2014 Adoption Publisher Scorecard
Pearson Secures Second Place
McGraw-Hill Places Third
Adoptions Outlook in 2015 and Beyond
K-12 Social Studies Headlines Texas 2015 Adoption
Calcasieu in Louisiana Changes Course in Math
California Paves Way for ELA Adoptions in 2016
Table 4.1: Segment Definitions
Table 4.2: Textbook Share of Instructional Media Used in U.S. Classrooms, 2013 vs. 2014
Table 4.3: 2014 Mathematics Adoption Sales
Table 4.4: Simba Information’s Adoption Publisher Scorecard, 2014
Table 4.5: 2015 Leading Sales Opportunity in Adoption States
Table 4.6: Publishers with Approved Programs in Texas 2015 Adoption
Chapter 5: Supplementary Materials
Publishing for the PreK-12 Market 2015-2016
Supplemental Market Sales
Courseware Sales Have Positive Trends
Digital Supplements Rebound
Video is Used More in Changing Forms
Print Supplements See Shrinking Market Share
Trade Books Benefit from Common Core
Classroom Magazines Offer Non-Fiction Content
New Energy in Manipulatives Market
Future of the Supplemental Market
Table 5.1: Supplemental Segment Definitions
Table 5.2: Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2013-2015P
Table 5.3: Use of Specific Instructional Software Programs
Chapter 6: Outlook and Forecast
2015 Is Tougher on Sales
Moving into 2016 and Beyond
Table 6.1: Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2014-2018P
Company Profiles
Cambium Learning Group
Cricket Media
Discovery Education
Houghton Mifflin Harcourt
K12 Inc.
McGraw-Hill Education
Publishing for the PreK-12 Market 2015-2016
Rosetta Stone, Inc.
Scholastic Corp.
School Specialty
Scientific Learning Corp.

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