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Report Details
The latest report from business intelligence provider visiongain offers comprehensive analysis of the global mobile mapping market. Visiongain assesses that this market will generate revenues of $30.56 billion in 2015.

Now: Uber Loses $3bn Bid For Nokia HERE Maps To German Car Makers.
This is an example of the business critical headline that you need to know about - and more importantly, you need to read visiongain’s objective analysis of how this will impact your company and the industry more broadly. How are you and your company reacting to this news? Are you sufficiently informed?

How this report will benefit you
Read on to discover how you can exploit the future business opportunities emerging in this sector. Visiongain’s new study tells you and tells you NOW.

In this brand new report you find 69 in-depth tables, charts and graphs PLUS AN EXCLUSIVE interview – all unavailable elsewhere.

The 110 page report provides clear detailed insight into the global mobile mapping market. Discover the key drivers and challenges affecting the market.

By ordering and reading our brand new report today you stay better informed and ready to act.

Report Scope
- Global mobile mapping market forecasts from 2015-2020
- Regional mobile mapping market forecasts from 2015-2020 covering Asia-Pacific, South America, Europe, Middle East and Africa, and North America, further subdivided into 5 submarkets providing 30 market spaces for further granularity
- Country mobile mapping forecasts from 2015-2020 covering China, the US, the UK, and Japan also further subdivided into the 5 submarkets, providing a further 20 markets segments and insight into the market.
- Mobile mapping submarket forecasts from 2015-2020 covering location-based services, location-based mobile search, indoor mapping, 3D mapping, and licensing. These forecasts are at the global level and regional level revealing 30 market spaces to explore
- Analysis of the key factors driving growth in the global, regional and country level mobile mapping markets from 2015-2020
- Profiles of the leading 6 mobile mapping companies in 2015 analysing their products and future prospects
- An Interviews with key opinion leaders Elliott Hamilton of TeleCommunications Systems, informing and underpinning the analysis

How will you benefit from this report?
- Keep your knowledge base up to speed. Don’t get left behind
- Reinforce your strategic decision-making with definitive and reliable market data
- Learn how to exploit new technological trends
- Realise your company’s full potential within the market
- Understand the competitive landscape and identify potential new business opportunities & partnerships

Who should read this report?
- Anyone within the mobile mapping value chain.
- CEO’s
- COO’s
- CIO’s
- Business development managers
- Marketing managers
- Application developers
- Mobile advertising executives
- Mobile network operators
- Technologists
- Suppliers
- Investors
- Banks
- Government agencies
- Contractors

Visiongain’s study is intended for anyone requiring commercial analyses for the mobile mapping market and leading companies. Find data, trends and predictions.

Buy our report today Mobile Mapping Market Report 2015-2020: Driving Value in Location Based Services (LBS), Local Search, Geolocation, SoLoMo, GIS & Spatial Data

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Table Of Contents

Mobile Mapping Market Report 2015-2020: Driving Value in Location Based Services (LBS), Local Search, Geolocation, SoLoMo, GIS and Spatial Data
Table of Contents
1. Report Overview
1.1 Global Mobile Mapping Market Overview
1.2 Global Mobile Mapping Market Structure
1.3 Why You Should Read This Report
1.4 How This Report Delivers
1.5 Key Questions Answered by This Analytical Report Include:
1.6 Who is This Report For?
1.7 Methodology
1.8 Frequently Asked Questions (FAQ)
1.9 Associated Visiongain Reports
1.10 About Visiongain

2. Introduction to the Mobile Mapping Market
2.1 Vast Potential for LBS Driven by Smartphones and Social Media
2.2 Early Challenges in Monetising Mobile Mapping
2.3 New Form Factors are Amplifying the Mobile Arena
2.4 Mobile Local Search
2.5 Location Technologies that Enable Maps on Mobile Devices
2.6 What are the Main Use Cases for Mobile Mapping?
2.6.1 Practical Applications of Mobile Mapping and Geolocation
2.7 Technical Considerations
2.8 Market Definition

3. Global Mobile Mapping Forecasts and Projections 2015-2020
3.1 Defining the Market Size
3.2 Global Mobile Mapping Revenue Forecast 2015-2020
3.3 Global LBS Market Leading Segment Forecasts 2015-2020

4. Regional Location-Based Services Forecasts 2015-2020
4.1 Outlining the Dominant World Regions
4.2 Regional Mobile Maps Revenue Forecast 2015-2020
4.3 North American Mobile Maps Forecasts 2015-2020
4.3.1 North American Mobile Maps Segment Forecast 2015-2020
4.3.2 US National Mobile Maps Forecasts 2015-2020
4.4 Latin American Mobile Maps Forecasts 2015-2020
4.4.1 Latin American Mobile Mapping Segment Forecasts 2015-2020
4.5 Asia-Pacific Mobile Mapping Forecasts 2015-2020
4.5.1 How Asian Vendors Plan to Develop and Master Indoor LBS Accuracy, and Revenue Implications Thereof
4.5.2 Asia-Pacific Mobile Maps Segment Forecasts 2015-2020
4.5.3 Chinese National Mobile Maps Market Forecast 2015-2020
4.5.4 Japanese National Mobile Maps Market Forecast 2015-2020
4.6 European Mobile Mapping Forecasts 2015-2020
4.6.1 European Mobile Mapping Segment Forecasts 2015-2020
4.6.2 The UK National Mobile Mapping Forecast 2015-2020
4.6.3 Effects of Automotive Legislation on Connected Mobile Map Subscription Base in Europe
4.6.4 What will be the impact of Intersec Releasing a New Version of IGLOO?
4.7 Middle East and African Mobile Mapping Forecasts 2015-2020

5. Current Mobile Mapping Market Analysis
5.1 How Will the Growth of Apps Affect LBS and MLS?
5.1.1 Understanding the Relevance of Social Media
5.1.2 Uses for LBS - Consumer vs. Enterprise
5.2 The Consumer Mobile Mapping Value Chain
5.4 Location-Based Media
5.5 The Importance of the Global Mobile Advertising Market
5.5.1 Location-based Advertising: Push vs. Pull
5.5.2 What will be the Potential Impact of LBA?
5.6 Mobile Local Search to Reap Greatest Revenues?
5.6.1 How to Monetise Mobile Local Search?
5.6.2 Which are the Best Mobile Local Search Business Models?
5.6.2.1 Caller Pays Model
5.6.2.2 Advertiser Pays Model
5.6.2.3 Hybrid Model
5.6.3 Summary and Analysis of Mobile Local Search Business Models
5.7 Geo Fencing - Location-based Marketing
5.7.1 Geo Fencing - Other Potential Uses
5.8. How to Monetise Location-Based Applications
5.9 LBS for Enterprise - A Better Opportunity for Monetisation?
5.9.1 Business Case for Location Apps and M2M in Enterprise
5.10 Monetising Strategy - How Can Carriers Turn Location-Based Apps into Revenue?
5.11 How Can Carriers Monetise LBS?
5.11.1 Learn how Privacy and Fraud Issues Hamper Carrier Benefits
5.11.2 How the Revenue Share Model is Preventing Carrier Involvement
5.11.3 How are Operators becoming Essential Players in the LBS Market?
5.11.4 Operators Able to use Customer Segmentation for LBS

6. Leading Companies in the Mobile Mapping Market
6.1 Foursquare
6.1.1 Foursquare History and Recent Developments
6.1.2 Recent Developments and Additions
6.1.2 How is Foursquare being Monetised?
6.1.2.1 Implementing Database Access Charges
6.2 TomTom
6.2.1 Read About TomTom's Recent Developments
6.2.3 TomTom Navigator
6.2.4 TomTom for Android
6.3 Google Maps
6.3.1 How Has Google Maps Impacted the Broader Mobile Mapping Market
6.3.2 How Does Google Monetise its Mapping Services?
6.3.3 Integrated Services
6.4 TeleCommunications Systems
6.4.1 TCS Status as an End-to-end LBS Services Provider
6.4.1.1 TCS Application Suite
6.5 Nokia and Qualcomm Partnership Makes Bid to Advance Interior Positioning Technology Market
6.5.1 Nokia HERE - Delivering Precision to Indoor Mapping
6.5.2 Qualcomm Bringing Positioning Capabilities to the Equation
6.5.3 Speculation of HERE Acquisition by Uber and Implications for the Broader Automotive Industry
6.6 ViaMichelin
6.6.1 ViaMichelin on Mobile
6.7 Other Leading Vendors in Mobile Mapping

7. Expert Opinion
7.1 Elliott Hamilton, Senior Director of Strategic Planning, TeleCommunications Systems
7.1.1 Mobile Mapping Rudiments and Core Offerings from an Operator or Vendor Perspective
7.1.2 Defining Revenue Streams for Location-Based Applications
7.1.3 Market Outlook for Tethered and Native In-Vehicle Connectivity
7.1.4 Vendor Response to Consumer Cries for Greater Mobile Privacy and Security
7.1.5 Impact of Wearable Smart Devices on the Mobile Mapping Market
7.1.6 LBS Market Dynamics in the Different World Regions: Contributing Factors and Trends

8. Conclusions and Recommendations
8.1 Global and Regional Mobile Mapping Revenue Forecast and Analysis 2015-2020
8.2 What Are the Most Successful Revenue Models in the Mobile Mapping Sphere?
8.3 Who will Emerge as the leader In the Mobile Mapping Market?
8.4 Visiongain's Recommendations for Operator Success
8.4.1 Recommendations for Operator Entry into the Mobile Mapping Market
8.5 What are the Barriers to Mobile Mapping Success?
8.6 Drivers for Mobile Mapping Success in the Current Market
8.7 What Are the Features of a Successful Mapping Application?
8.9 Concluding Statements

9. Glossary

List of Tables in this Report
Table 2.1: Enabling Technologies for Mobile Maps
Table 2.2: Mobile Maps Application Archetypes
Table 2.3: Essential Components of Mobile Maps Described
Table 3.1: Global Mobile Maps Revenue Forecast 2015-2020 ($ billion, AGR %, CAGR %, Cumulative)
Table 3.2: Global Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 3.3: Global Mobile Maps Segment Share Forecast 2015-2020 (%)
Table 4.1: Regional Mobile Maps Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.2: North American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.3: North American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.4: US National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.5: US National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.6: Latin American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.7: Latin American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.8: Asia-Pacific Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.9: Asia-Pacific Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.10: Chinese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.11: Chinese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.12: Japanese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.13: Japanese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.14: European Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.15: European Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.16: UK National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.17: UK National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 4.18: MEA Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 4.19: MEA Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion, AGR%)
Table 5.1: Global Mobile Advertising Forecast 2015-2020 ($ bn, AGR %, CAGR %, Cumulative)
Table 5.2: Routes to Monetisation of Mobile Maps Apps
Table 6.1: TomTom for Android Key Features
Table 6.2: TCS End-to-end Mobile Maps Infrastructure Product List
Table 6.3: Leading Mobile Maps Vendors and Related Products
Table 8.1: Leading Revenue and Monetisation Strategies for Mobile Mapping Vendors
Table 8.2: Key Features of a Successful Commercial Mobile Maps Application

List of Charts in this Report
Chart 1.1: Japanese National Mobile Mapping Revenue Forecast 2015-2020 ($ billion, AGR %)
Chart 3.1: Global Mobile Maps Revenue Forecast 2015-2020 ($ billion, AGR%)
Chart 3.2: Global Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 3.3: Global Mobile Maps Segment Share Forecast 2015; 2017; 2020 (%)
Chart 4.1: Regional Mobile Maps Revenue Forecast 2015-2020 ($ billion)
Chart 4.2: Regional Mobile Maps Revenue Share Forecast 2015; 2017; 2020 (%)
Chart 4.3: North American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.4: North American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.5: US National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.6: US National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.7: Latin American Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.8: Latin American Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.9: Asia-Pacific Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.10: Asia-Pacific Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.11: Chinese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.12: Chinese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.13: Japanese National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.14: Japanese National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.15: European Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.16: European Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.17: UK National Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.18: UK National Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 4.19: MEA Mobile Maps Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 4.20: MEA Mobile Maps Segment Revenue Forecast 2015-2020 ($ billion)
Chart 5.1: Global Mobile Advertising Revenue Forecast 2015-2020 ($ bn, AGR %)
Chart 6.1: Foursquare Check-in Share by Location Type 2014 (%)
Chart 6.2: Global TomTom Revenue Share by Business Division 2013 (%)
Chart 6.3: Global TomTom Revenue Share by Business Division 2014 (%)
Chart 6.4: Global TomTom Revenue Share by Sales Type 2013 (%)
Chart 6.5: Global TomTom Revenue Share by Sales Type 2013 (%)

List of Figures in this Report
Figure 1.1: Mobile Mapping Market Structure Overview
Figure 2.1: Geolocation Technologies and How They Interrelate
Figure 2.2: LBS Essential Component Infographic
Figure 5.1: LBS App Ecosystem Infographic



Companies Listed
Alcatel-Lucent
Alexa
Amazon
Apple
ATandT
Atheros, Inc.
Audi AG
Autonavi
Badoo
Baidu
Base
Bharti Airtel
BlackBerry
Blendr
BMW
BouyguesTelecom
Bravo
Broadcom
China Mobile
Conde Nast
Creativity Software
eBay
E-Plus
Ericsson
Facebook
FamilyMap
Flickr
Foursquare
Garmin
GM
Google
Gowalla
Grindr
Groupon
HERE (Nokia)
IndoorAtlas
Intersec
Leap Wireless
Loopt
Magellan
Mapbox
MapMyFitness
MapQuest
Mercedes-Benz
MetroPCS
Michelin Group
Microsoft
MobileLBS
Moblog
Motorola Solutions
MTS Russia
MyTown
Navizon
Navteq
New York Times
Nintendo
Nokia
NTT DoCoMo
O2
Onstar
OpenStreetMap
Panoramio
Pinterest
Placecast
Polaris Wireless
Portugal Telecom
Qualcomm
Rummble
RunKeeper
RX Networks
Samsung
Samsung Electronics
SFR
SFR
Shopkick
Skyhook Wireless
Snocator
Sony
Sprint
Telecom
TeleCommunications Systems Inc. (TCS)
Telefónica
TeleNav
Telus Mobility
The Strategis Group
TomTom
Trimble Outdoors
TruePosition
Twitter
Uber
UbiEst
Urbanspoon
Verizon
ViaMichelin
Viettel
Vine
Vodafone
Volkswagen
Where 2 Technologies
Wind Italia
Yahoo!
Yellow Pages
Yelp
Zagat
ZTE

Other Organisations Mentioned in This Report
Canada Geographical Information System
Canadian Land Inventory
CTIA - The Wireless Association
Environmental Systems Research Institute
European Union
Harvard Laboratory for Computer Graphics
In-location Alliance
New York University
The United States Federal Communications Commission (FCC)

Companies Listed
Alcatel-Lucent
Alexa
Amazon
Apple
ATandT
Atheros, Inc.
Audi AG
Autonavi
Badoo
Baidu
Base
Bharti Airtel
BlackBerry
Blendr
BMW
BouyguesTelecom
Bravo
Broadcom
China Mobile
Conde Nast
Creativity Software
eBay
E-Plus
Ericsson
Facebook
FamilyMap
Flickr
Foursquare
Garmin
GM
Google
Gowalla
Grindr
Groupon
HERE (Nokia)
IndoorAtlas
Intersec
Leap Wireless
Loopt
Magellan
Mapbox
MapMyFitness
MapQuest
Mercedes-Benz
MetroPCS
Michelin Group
Microsoft
MobileLBS
Moblog
Motorola Solutions
MTS Russia
MyTown
Navizon
Navteq
New York Times
Nintendo
Nokia
NTT DoCoMo
O2
Onstar
OpenStreetMap
Panoramio
Pinterest
Placecast
Polaris Wireless
Portugal Telecom
Qualcomm
Rummble
RunKeeper
RX Networks
Samsung
Samsung Electronics
SFR
SFR
Shopkick
Skyhook Wireless
Snocator
Sony
Sprint
Telecom
TeleCommunications Systems Inc. (TCS)
Telefónica
TeleNav
Telus Mobility
The Strategis Group
TomTom
Trimble Outdoors
TruePosition
Twitter
Uber
UbiEst
Urbanspoon
Verizon
ViaMichelin
Viettel
Vine
Vodafone
Volkswagen
Where 2 Technologies
Wind Italia
Yahoo!
Yellow Pages
Yelp
Zagat
ZTE

Other Organisations Mentioned in This Report
Canada Geographical Information System
Canadian Land Inventory
CTIA - The Wireless Association
Environmental Systems Research Institute
European Union
Harvard Laboratory for Computer Graphics
In-location Alliance
New York University
The United States Federal Communications Commission (FCC)

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