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UK Pet and Personal Equine Insurance: Market Dynamics, Affinities and Partnerships is a report investigating the market for insurance for dogs, cats, horses (kept as pets) and other pets in the UK.

Key features include: an outline of market drivers and the value, growth and segmentation of the market from 2010 to 2014; quantification and commentary concerning the segmentation of policies in force by distribution channels used to buy them in 2014; estimates for underwriter market shares in 2014; a comprehensive listing of over 80 affinity and partnership marketing relationships visible at the time of the research in 2015 for these types of policy; and forecasts for the value of the market up to 2018.

In keeping with 19 other studies in this series, research processes and sources used to create it include the following: primary interviews with leading brokers, underwriters and affinity / corporate partners active in this field; in-house data drawn from other Finaccord reports; and comprehensive analysis of secondary information from a diverse range of data sources including UK government departments and financial regulators, relevant lifestyle organisations and trade associations, specialist publications and published disclosures by competitors active in the market.

Table Of Contents

UK Pet and Personal Equine Insurance: Market Dynamics, Affinities and Partnerships

00 EXECUTIVE SUMMARY 1
10 INTRODUCTION 3
What is the report and the rationale for it? 3
Methodology 3
Definitions 3
Pet and personal equine 3
Operating models 3
Partner table syntax 4
Finaccord 4
UK affinity and partnership marketing publications 4
UK market research publications 5
UK consumer research publications 6
20 MARKET ANALYSIS 7
Market drivers 7
Horses kept as pets and pets other than cats and dogs are the two most rapidly growing pet segments… 7
Market size and growth 9
… albeit in terms of number of insured pets, dogs have outrun cats, horses and other types of pet… 9
… a dynamic that has also translated to the value of pet insurance market, segmented by type of pet 10
The rising cost of veterinary treatment has been the main driver of growth in the pet insurance market 10
Distribution channels 12
Pet and personal equine insurance is distributed through a wide variety of different channels… 12
… including aggregators… 12
… plus direct sales and a range of affinity and corporate partners 13
Tied intermediaries, including many that specialise in pet cover, are also significant competitors 14
Bought By Many has set up over 130 pet insurance groups with an average of over 250 members per group 14
Several brokers specialise in equine insurance 14
Affinities and partnerships 15
There are more than 80 affinity and partnership marketing deals for pet or personal equine insurance 15
Market shares 21
Two underwriters dominate but there are around 25 competitors in total… 21
… including several domiciled outside of the UK 21
Market forecast 24
The value of the pet and personal equine insurance market will continue to rise up to 2018

LIST OF GRAPHICS / TABLES

00 EXECUTIVE SUMMARY 1
Key market data for UK pet and personal equine insurance, 2010 to 2014 2
10 INTRODUCTION 3
20 MARKET ANALYSIS 7
Total number of pets in the UK segmented between dogs, cats, horses and other pets, 2010 to 2014 7
Total number of pets in the UK segmented between dogs, cats, horses and other pets, 2010 to 2014 (table) 8
Number of insured pets in the UK segmented between dogs, cats, horses and other pets, 2010 to 2014 9
Number of insured pets in the UK segmented between dogs, cats, horses and other pets, 2010 to 2014 (table) 10
Gross written premiums for pet and personal equine insurance in the UK segmented between dogs, cats, horses and other pets, 2010 to 2014 11
Gross written premiums for pet and personal equine insurance in the UK segmented between dogs, cats, horses and other pets, 2010 to 2014 (table) 12
Segmentation of distribution channels used for pet and personal equine insurance in the UK, 2014 13
Affinity and partnership marketing relationships for pet and personal equine insurance in the UK, 2015 16
Affinity and partnership marketing relationships for pet and personal equine insurance in the UK, 2015 (continued) 17
Affinity and partnership marketing relationships for pet and personal equine insurance in the UK, 2015 (continued) 18
Affinity and partnership marketing relationships for pet and personal equine insurance in the UK, 2015 (continued) 19
Affinity and partnership marketing relationships for pet and personal equine insurance in the UK, 2015 (continued) 20
Estimated market shares of underwriters of pet and personal equine insurance in the UK, 2014 22
Estimated market shares of underwriters of pet and personal equine insurance in the UK, 2014 (table) 23
Gross written premiums for pet and personal equine insurance in the UK segmented between dogs, cats, horses and other pets, 2018 (forecast) 24
Gross written premiums for pet and personal equine insurance in the UK segmented between dogs, cats, horses and other pets, 2018 (forecast) (table) 25

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