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Mobile CDN Market by Type, by Solution - Global Forecast to 2020

  • August 2015
  • -
  • MarketsandMarkets
  • -
  • 119 pages

In the midst of intense competition, companies are striving for recurring businesses from existing customers. This helps them in anticipating revenue based on continuous transactions and in establishing more lucrative supplier–customer relationships. The growth in the adoption of mobile Content Delivery Network (CDN) solutions and services across various industries has created opportunities for content providers and their suppliers to enrich the product portfolio and deliver greater value to the customers. Content distribution on the Internet has received considerable research attention. It combines development of high-end computing technologies with high-performance networking infrastructure and distributed replica management techniques. The three components of the CDN architecture are CDN providers, content provider, and end users.

The mobile CDN solutions and services offer flexibility, scalability, predictable costs, and reliability to Small and Medium-Sized Businesses (SMBs) and large enterprises. These benefits have encouraged enterprises to adopt mobile CDN technologies to experience the content at any time, any place, and on any device. The market integration of mobile CDN is gaining popularity and is being used by businesses of all sizes across the world. To bring about greater business agility, organizations are restructuring their business models to address the market needs.

The report is expected to help the market leaders/new entrants in this market in the following ways:
1. This report segments the mobile CDN market into solutions and services covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split into type, solution and service, vertical, organization size, and region.
2. This report will help them better understand the competitors and gain more insights to better position their businesses. There is a separate section on competitive landscape that includes competitors’ ecosystem and their roles in the market. Besides, there are company profiles of the Top 10 players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the overall growth of the market. The report provides information and analysis of key market drivers, restraints, opportunities, and challenges.

Table Of Contents

Mobile CDN Market by Type, by Solution - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE MOBILE CDN MARKET 27
4.2 MOBILE CDN MARKET: MARKET SIZE OF THE TOP FOUR SOLUTIONS AND VERTICALS 27
4.3 LIFE CYCLE ANALYSIS, BY REGION 28
4.4 MOBILE CDN MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 29
5 MARKET OVERVIEW 30
5.1 INTRODUCTION 31
5.2 MARKET EVOLUTION 31
5.3 MARKET DYNAMICS 32
5.3.1 DRIVERS 33
5.3.1.1 Rising number of smart devices 33
5.3.1.2 Growing video content 33
5.3.1.3 Proliferation of rich media files 33
5.3.2 RESTRAINTS 34
5.3.2.1 Constant monetization of mobile sites 34
5.3.2.2 Unreliable connectivity and latency issues 34
5.3.3 OPPORTUNITIES 34
5.3.3.1 Increasing adoption of bring your own device 34
5.3.3.2 Need to deliver fast mobile web access 34
5.3.4 CHALLENGES 35
5.3.4.1 Delivering high quality of service 35
5.3.4.2 Pricing pressure 35
5.4 TECHNOLOGICAL OVERVIEW 36
5.4.1 TRADITIONAL STREAMING 36
5.4.2 ADAPTIVE STREAMING 36
6 INDUSTRY TRENDS 37
6.1 INTRODUCTION 37
6.2 VALUE CHAIN ANALYSIS 37
6.3 ECOSYSTEM 38
6.4 STRATEGIC BENCHMARKING 39
7 MOBILE CDN MARKET ANALYSIS, BY TYPE 40
7.1 INTRODUCTION 41
7.2 VIDEO CDN 42
7.3 NON-VIDEO CDN 42
8 MOBILE CDN MARKET ANALYSIS, BY SOLUTION AND SERVICE 43
8.1 INTRODUCTION 44
8.2 MOBILE CDN SOLUTION 44
8.2.1 NETWORK ACCELERATION 45
8.2.2 TRAFFIC MANAGEMENT 46
8.2.3 REPORTING, ANALYSIS, AND MONITORING 46
8.2.4 TRANSCODING AND DIGITAL RIGHTS MANAGEMENT 47
8.2.5 DATA SECURITY 48
8.3 MOBILE CDN SERVICE 48
8.3.1 PROFESSIONAL SERVICE 49
8.3.2 SUPPORT AND MAINTENANCE SERVICE 50
9 MOBILE CDN MARKET ANALYSIS, BY ORGANIZATION SIZE 51
9.1 INTRODUCTION 52
9.2 SMALL AND MEDIUM BUSINESS 53
9.3 LARGE ENTERPRISE 53
10 MOBILE CDN MARKET ANALYSIS, BY VERTICAL 55
10.1 INTRODUCTION 56
10.2 ADVERTISING 57
10.3 EDUCATION 58
10.4 GAMING 59
10.5 GOVERNMENT 60
10.6 HEALTHCARE 61
10.7 MEDIA AND ENTERTAINMENT 62
10.8 RETAIL AND WHOLESALE 64
10.9 OTHERS 65
11 GEOGRAPHIC ANALYSIS 67
11.1 INTRODUCTION 68
11.2 NORTH AMERICA 70
11.3 EUROPE 73
11.4 ASIA-PACIFIC 75
11.5 LATIN AMERICA 77
11.6 MIDDLE EAST AND AFRICA 79
12 COMPETITIVE LANDSCAPE 81
12.1 OVERVIEW 81
12.2 COMPETITIVE SITUATION AND TRENDS 82
12.3 NEW PRODUCT LAUNCHES 84
12.4 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 85
12.5 MERGERS AND ACQUISITIONS 86
13 COMPANY PROFILES 87
13.1 INTRODUCTION 87
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 AKAMAI TECHNOLOGIES 88
13.3 ATandT 91
13.4 ERICSSON 94
13.5 INTERNAP CORPORATION 97
13.6 LEVEL 3 COMMUNICATIONS, INC. 100
13.7 CHINACACHE 103
13.8 LIMELIGHT NETWORKS 105
13.9 CDNETWORKS 107
13.10 HIGHWINDS 108
13.11 PEERAPP 109
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13.12 OTHER KEY INNOVATORS 110
13.12.1 CHINANETCENTER 110
13.12.2 EDGECAST NETWORKS 110
13.12.3 FASTLY 110
13.12.4 JET-STREAM 110
14 APPENDIX 111
14.1 EXCERPTS FROM INDUSTRY EXPERTS 111
14.2 DISCUSSION GUIDE 112
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 115
14.4 AVAILABLE CUSTOMIZATION 116
14.5 RELATED REPORTS 117


LIST OF TABLES

TABLE 1 MOBILE CDN MARKET SIZE AND GROWTH, 2013-2020 (USD BILLION, Y-O-Y %) 25
TABLE 2 MOBILE CDN MARKET: SUMMARY OF DRIVERS 33
TABLE 3 MOBILE CDN MARKET: SUMMARY OF RESTRAINTS 34
TABLE 4 MOBILE CDN MARKET: SUMMARY OF OPPORTUNITIES 35
TABLE 5 MOBILE CDN MARKET: SUMMARY OF CHALLENGES 35
TABLE 6 MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 41
TABLE 7 VIDEO CDN: MOBILE CDN MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 42
TABLE 8 NON-VIDEO CDN: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 42
TABLE 9 MOBILE CDN MARKET SIZE, BY SOLUTION AND SERVICE,
2013-2020 (USD MILLION) 44
TABLE 10 MOBILE CDN MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 45
TABLE 11 NETWORK ACCELERATION: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 45
TABLE 12 TRAFFIC MANAGEMENT: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 46
TABLE 13 REPORTING, ANALYTICS, AND MONITORING: MOBILE CDN MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 47
TABLE 14 TRANSCODING AND DIGITAL RIGHTS MANAGEMENT: MOBILE CDN MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 47
TABLE 15 DATA SECURITY: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 48
TABLE 16 MOBILE CDN MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 48
TABLE 17 PROFESSIONAL SERVICE: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 49
TABLE 18 SUPPORT AND MAINTENANCE SERVICE: MOBILE CDN MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 50
TABLE 19 MOBILE CDN MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 52
TABLE 20 SMALL AND MEDIUM BUSINESS: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 53
TABLE 21 LARGE ENTERPRISE: MOBILE CDN MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 54
TABLE 22 MOBILE CDN MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 56
TABLE 23 ADVERTISING: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 57
TABLE 24 ADVERTISING: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 58
TABLE 25 ADVERTISING: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 58
TABLE 26 EDUCATION: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 58
TABLE 27 EDUCATION: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 59
TABLE 28 EDUCATION: MOBILE CDN MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 59
TABLE 29 GAMING: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 59
TABLE 30 GAMING: MOBILE CDN MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 60
TABLE 31 GAMING: MOBILE CDN MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 60
TABLE 32 GOVERNMENT: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 60
TABLE 33 GOVERNMENT: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 61
TABLE 34 GOVERNMENT: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 61
TABLE 35 HEALTHCARE: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 62
TABLE 36 HEALTHCARE: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 62
TABLE 37 HEALTHCARE: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 62
TABLE 38 MEDIA AND ENTERTAINMENT: MOBILE CDN MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 63
TABLE 39 MEDIA AND ENTERTAINMENT: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 63
TABLE 40 MEDIA AND ENTERTAINMENT: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 64
TABLE 41 RETAIL AND WHOLESALE: MOBILE CDN MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 64
TABLE 42 RETAIL AND WHOLESALE: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 65
TABLE 43 RETAIL AND WHOLESALE: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 65
TABLE 44 OTHERS: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 65
TABLE 45 OTHERS: MOBILE CDN MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 66
TABLE 46 OTHERS: MOBILE CDN MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 66
TABLE 47 MOBILE CDN MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 48 NORTH AMERICA: MOBILE CDN MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 71
TABLE 49 NORTH AMERICA: MOBILE CDN MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 71
TABLE 50 NORTH AMERICA: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 72
TABLE 51 NORTH AMERICA: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 72
TABLE 52 EUROPE: MOBILE CDN MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 73
TABLE 53 EUROPE: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 73
TABLE 54 EUROPE: MOBILE CDN MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 74
TABLE 55 EUROPE: MOBILE CDN MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 74
TABLE 56 ASIA-PACIFIC: MOBILE CDN MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 76
TABLE 57 ASIA-PACIFIC: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 76
TABLE 58 ASIA-PACIFIC: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 76
TABLE 59 ASIA-PACIFIC: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 77
TABLE 60 LATIN AMERICA: MOBILE CDN MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 77
TABLE 61 LATIN AMERICA: MOBILE CDN MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 78
TABLE 62 LATIN AMERICA: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 78
TABLE 63 LATIN AMERICA: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 78
TABLE 64 MIDDLE EAST AND AFRICA: MOBILE CDN MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 79
TABLE 65 MIDDLE EAST AND AFRICA: MOBILE CDN MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 79
TABLE 66 MIDDLE EAST AND AFRICA: MOBILE CDN MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 80
TABLE 67 MIDDLE EAST AND AFRICA: MOBILE CDN MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 80
TABLE 68 NEW PRODUCT LAUNCHES, 2012-2014 84
TABLE 69 PARTNERSHIPS AND COLLABORATIONS, 2013-2015 85
TABLE 70 MERGERS AND ACQUISITIONS, 2012-2015 86


LIST OF FIGURES

FIGURE 1 MOBILE CDN MARKET: RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 23
FIGURE 7 MOBILE CDN MARKET SIZE, 2015-2020 (USD BILLION) 25
FIGURE 8 MOBILE CDN MARKET, BY SOLUTION (2015 VS. 2020) 25
FIGURE 9 MOBILE CDN MARKET, BY SERVICE (2015-2020) 26
FIGURE 10 LUCRATIVE GROWTH PROSPECTS IN THE MOBILE CDN MARKET DUE TO INCREASING ADOPTION OF BYOD IN ORGANIZATIONS 27
FIGURE 11 MOBILE CDN MARKET: MARKET SHARE OF SOLUTIONS AND VERTICALS 27
FIGURE 12 LIFE CYCLE ANALYSIS, BY REGION (2015): APAC IS EXPECTED TO ENTER THE EXPONENTIAL GROWTH PHASE IN THE COMING YEARS 28
FIGURE 13 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE MOBILE CDN MARKET IN 2015 29
FIGURE 14 EVOLUTION OF MOBILE CDN 31
FIGURE 15 MOBILE CDN MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 32
FIGURE 16 MOBILE CDN MARKET: VALUE CHAIN ANALYSIS 37
FIGURE 17 MOBILE CDN MARKET: ECOSYSTEM 38
FIGURE 18 STRATEGIC BENCHMARKING: MOBILE CDN MARKET 39
FIGURE 19 VIDEO CDN WOULD HAVE THE LARGEST MARKET SIZE IN 2015 AND THE TREND IS EXPECTED TO CONTINUE IN THE FORECAST PERIOD 41
FIGURE 20 SOLUTION SEGMENT WOULD HAVE THE LARGEST MARKET SIZE IN 2015 AND THE TREND IS EXPECTED TO CONTINUE DURING THE FORECAST PERIOD 44
FIGURE 21 SUPPORT AND MAINTENANCE SERVICE ESTIMATED TO HAVE THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE DURING THE FORECAST PERIOD 49
FIGURE 22 SMBS SEGMENT IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 23 MEDIA AND ENTERTAINMENT VERTICAL ESTIMATED TO HAVE THE LARGEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE DURING THE FORECAST PERIOD 57
FIGURE 24 APAC IS EXPECTED TO HAVE THE HIGHEST GROWTH RATE DURING THE FORECAST 68
FIGURE 25 APAC: AN ATTRACTIVE DESTINATION FOR THE MOBILE CDN MARKET, 2015-2020 69
FIGURE 26 NORTH AMERICA SNAPSHOT 70
FIGURE 27 ASIA-PACIFIC MARKET SNAPSHOT 75
FIGURE 28 COMPANIES ADOPTED MERGERS AND ACQUISITION AS THE KEY GROWTH STRATEGY FROM 2012 TO 2015 81
FIGURE 29 PRODUCT PORTFOLIO COMPARISON 82
FIGURE 30 MARKET EVALUATION FRAMEWORK 82
FIGURE 31 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND PRODUCT ENHANCEMENT WAS THE KEY STRATEGY IN THE MOBILE CDN MARKET 83
FIGURE 32 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 87
FIGURE 33 COMPANY SNAPSHOT: AKAMAI TECHNOLOGIES 88
FIGURE 34 AKAMAI TECHNOLOGIES: SWOT ANALYSIS 90
FIGURE 35 COMPANY SNAPSHOT: ATandT 91
FIGURE 36 ATandT, INC.: SWOT ANALYSIS 93
FIGURE 37 COMPANY SNAPSHOT: ERICSSON 94
FIGURE 38 ERICSSON: SWOT ANALYSIS 96
FIGURE 39 COMPANY SNAPSHOT: INTERNAP CORPORATION 97
FIGURE 40 INTERNAP CORPORATION: SWOT ANALYSIS 99
FIGURE 41 COMPANY SNAPSHOT: LEVEL 3 COMMUNICATIONS, INC. 100
FIGURE 42 LEVEL 3 COMMUNICATIONS, INC.: SWOT ANALYSIS 102
FIGURE 43 COMPANY SNAPSHOT: CHINACACHE 103
FIGURE 44 COMPANY SNAPSHOT: LIMELIGHT NETWORKS 105

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