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  3. > Automotive Seat Market by Vehicle Type, Type, Technology, Cover Material, & by Region - Forecast to 2020

The automotive seats market is undergoing change on two fronts: a shift in the industry landscape (including developing seat markets and increasingly stringent environment regulations) and changing consumer behavior and demand patterns. To remain competitive, seat manufacturers require insights that provide clear direction with regard to the growth of today’s markets and future consumer demands. The automotive seats market is expected to witness considerable growth in countries such as China, India, the U.S., and Mexico. Asia-Oceania is estimated to grow at the highest CAGR, by value, of 5.59% from 2015 to 2020. The depletion of energy resources and issues related to global warming are compelling automobile manufacturers to explore new materials and develop new products and technologies for the automotive industry.

Automotive seats can consume up to 8.3% of plastics; this has prompted major market players to develop natural fiber composites that will likely replace plastics in coming years. Factors driving the market for automotive seats include the growing demand for fuel-efficient vehicles, increasingly stringent passenger safety regulations, the need to develop raw materials that reduce cost and improve efficiency, and the increasing demand for comfort and luxury.

This report segments the automotive seats market as follows: by vehicle type (hatchback, sedan, SUV/MUV, LCV, truck, and bus), by region (North America, Asia-Oceania, Europe, and RoW), by type (split bench/bench and bucket), by technology (powered, heated, powered and heated, and standard), and by seat cover material (genuine leather, synthetic leather, and fabric). The key players in the market have also been identified and profiled.

The report classifies and defines the global automotive seats market, in terms of volume and value. Market size, in terms of volume, is provided in thousand units from 2013 to 2020, while the market size, by value, is provided in terms of USD million.

The report also provides a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the global automotive seats market. Apart from the quantitative aspects of these markets, the report also covers qualitative aspects, such as a value chain analysis, and Porter’s Five Forces analysis of the automotive seats market.

The automotive seats market is dominated by a few major players, such as Johnson Controls (U.S.), Faurecia (France), Lear Corporation (U.S.), Toyota Boshoku Corporation (Japan), and TS Tech Co., Ltd. (Japan).The key strategies adopted by these market players are expansion, mergers & acquisitions, and new product development.

Table Of Contents

Automotive Seat Market by Vehicle Type, Type, Technology, Cover Material, and by Region - Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.4 MARKETS COVERED 16
1.4.1 GLOBAL AUTOMOTIVE SEATS MARKET 16
1.4.2 YEARS CONSIDERED FOR THE STUDY 16
1.5 CURRENCY 17
1.6 LIMITATION 17
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.2 SECONDARY DATA 19
2.2.1 KEY SECONDARY SOURCES 20
2.2.2 KEY DATA FROM SECONDARY SOURCES 20
2.3 PRIMARY DATA 20
2.3.1 SAMPLING TECHNIQUES and DATA COLLECTION METHODS 21
2.3.2 PRIMARY PARTICIPANTS 21
2.4 FACTOR ANALYSIS 22
2.4.1 INTRODUCTION 22
2.4.2 DEMAND SIDE ANALYSIS 22
2.4.2.1 Impact of GDP on commercial vehicle sales 22
2.4.2.2 Vehicle production increasing in developing countries 24
2.4.2.3 Urbanization vs. passenger cars per 1,000 people 25
2.4.2.4 Infrastructure: roadways 26
2.4.3 SUPPLY SIDE ANALYSIS 27
2.4.3.1 Technological advancements 27
2.4.3.2 Influence of other factors 27
2.5 MARKET ESTIMATION 28
2.5.1 BOTTOM-UP APPROACH 28
2.5.2 DATA TRIANGULATION 29
2.5.3 ASSUMPTIONS 30
3 EXECUTIVE SUMMARY 31

4 PREMIUM INSIGHTS 36
4.1 MARKET OPPORTUNITIES 36
4.2 SEATS MARKET , BYCOUNTRY 36
4.3 SPLIT BENCH/BENCH MARKET SIZE 37
4.4 SEAT COVER MATERIAL MARKET SIZE 38
4.5 SEAT MARKET SIZE BY TECHNOLOGY 39
4.6 LIFE CYCLE ANALYSIS 40
4.7 WHO SUPPLIES TO WHOM 41
5 MARKET OVERVIEW 48
5.1 INTRODUCTION 49
5.2 MARKET SEGMENTATION 50
5.2.1 BY TYPE 50
5.2.2 BY TECHNOLOGY 50
5.2.3 BY SEAT COVER MATERIAL 50
5.2.4 BY REGION 51
5.3 MARKET DYNAMICS 51
5.3.1 DRIVERS 52
5.3.1.1 Vehicle weight reduction for optimized efficiency 52
5.3.1.2 Increased demand for comfort and luxury 52
5.3.2 RESTRAINTS 53
5.3.2.1 Short technology life cycle 53
5.3.2.2 Lack of standardization of seating systems 54
5.3.3 OPPORTUNITIES 54
5.3.3.1 Substituting conventional raw materials with lightweight ones 54
5.3.4 CHALLENGES 55
5.3.4.1 Increasingly stringent passenger safety regulations 55
5.3.4.2 Balance between low production costs and customer perceived value 55
5.4 BURNING ISSUE 55
5.4.1 PROFITABILITY AND SUSTAINABILITY WITHIN THE REGULATORY FRAMEWORK 55
5.5 PORTER'S FIVE FORCES ANALYSIS 56
5.5.1 THREAT OF NEW ENTRANTS 57
5.5.2 THREAT OF SUBSTITUTES 57
5.5.3 BARGAINING POWER OF BUYERS 58
5.5.4 BARGAINING POWER OF SUPPLIERS 58
5.5.5 INTENSITY OF COMPETITIVE RIVALRY 59
5.6 VALUE CHAIN ANALYSIS 60
5.7 FUTURE AUTOMOTIVE SEAT TECHNOLOGIES 62
5.7.1 LIGHTWEIGHT SEAT FRAMES 62
5.7.2 SELF-ADJUSTING AND CONNECTED SEATS 62
5.7.3 MASSAGE SEATS 62
5.7.4 COMFORT THIN SEATS (BY JOHNSON CONTROLS) 63
5.7.5 ACTIVE WELLNESS SEAT (BY FAURECIA) 63
5.7.6 E-FOLDING SEATS (REAR) 63
5.7.7 GREENER SEATING MATERIAL 63
5.7.8 AUTOMOTIVE SEAT FABRICATION 64
6 AUTOMOTIVE SEATS MARKET, BY SEAT COVER MATERIAL 65
6.1 INTRODUCTION 66
6.2 GENUINE LEATHER MARKET 68
6.3 SYNTHETIC LEATHER MARKET 70
6.4 FABRIC MARKET 71
7 AUTOMOTIVE SEATS MARKET, BY TECHNOLOGY 74
7.1 INTRODUCTION 75
7.2 AUTOMOTIVE POWERED SEATS MARKET 77
7.3 AUTOMOTIVE HEATED SEATS MARKET 79
7.4 AUTOMOTIVE POWERED and HEATED SEATS MARKET 81
7.5 AUTOMOTIVE STANDARD SEATS MARKET 82
8 AUTOMOTIVE SEATS MARKET, BY REGION 84
8.1 INTRODUCTION 85
8.2 SPLIT BENCH/BENCH TYPE AUTOMOTIVE SEATS MARKET 87
8.3 BUCKET TYPE AUTOMOTIVE SEAT MARKET 89
8.4 ASIA-OCEANIA 90
8.4.1.1 China 94
8.4.1.2 Japan 96
8.4.1.3 India 99
8.4.1.4 South Korea 101
8.4.1.5 Rest of Asia-Oceania 103
8.4.1.6 PEST ANALYSIS 106
8.4.1.6.1 Political Factors 106
8.4.1.6.2 Economic Factors 106
8.4.1.6.3 Social Factors 106
8.4.1.6.4 Technological Factors 106
8.5 EUROPE 107
8.5.1.1 GERMANY 109
8.5.1.2 FRANCE 111
8.5.1.3 U.K. 114
8.5.1.4 REST OF EUROPE 116
8.5.1.5 PEST ANALYSIS 118
8.5.1.5.1 Political Factors 118
8.5.1.5.2 Economic Factors 118
8.5.1.5.3 Social Factors 119
8.5.1.5.4 Technological Factors 119
8.6 NORTH AMERICA 119
8.6.1.1 U.S. 121
8.6.1.2 CANADA 123
8.6.1.3 MEXICO 125
8.6.1.4 PEST ANALYSIS 128
8.6.1.4.1 Political Factors 128
8.6.1.4.2 Economic Factors 128
8.6.1.4.3 Social Factors 128
8.6.1.4.4 Technological Factors 128
8.7 ROW 128
8.7.1.1 BRAZIL 130
8.7.1.2 RUSSIA 132
8.7.1.3 OTHERS OF ROW 135
8.7.1.4 PEST ANALYSIS 137
8.7.1.4.1 Political Factors 137
8.7.1.4.2 Economic Factors 137
8.7.1.4.3 Social Factors 137
8.7.1.4.4 Technological Factors 137
9 COMPETITIVE LANDSCAPE 138
9.1 INTRODUCTION 138
9.2 MARKET SHARE ANALYSIS, AUTOMOTIVE SEATS MARKET 140
9.3 COMPETITIVE SITUATION AND TRENDS 141
9.4 EXPANSIONS 142
9.5 AGREEMENTS/JOINT VENTURES/PARTNERSHIPS 143
9.6 NEW PRODUCT LAUNCHES 144
9.7 MERGERS and ACQUISITIONS AND OTHER DEVELOPMENTS 145
10 COMPANY PROFILES 146
(Overview, Financial*, Products and Services, Strategy, and Developments)
10.1 INTRODUCTION 146
10.2 JOHNSON CONTROLS 148
10.3 FAURECIA 151
10.4 LEAR CORPORATION 154
10.5 TOYOTA BOSHOKU CORPORATION 157
10.6 TS TECH CO., LTD. 160
10.7 MAGNA INTERNATIONAL INC. 163
10.8 AISIN SEIKI CO. LTD. 165
10.9 TACHI-S CO., LTD. 167
10.10 NHK SPRINGS CO., LTD 169
10.11 GENTHERM 171
*Details might not be captured in case of unlisted companies
11 APPENDIX 173
11.1 INSIGHTS OF INDUSTRY EXPERTS 173
11.2 DISCUSSION GUIDE 174
11.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 177
11.4 AVAILABLE CUSTOMIZATIONS 178
11.4.1 AUTOMOTIVE SEATS MARKET, BY VEHICLE TYPE 178
11.4.1.1 Off-road vehicles 178
11.4.2 AUTOMOTIVE SEATS MARKET, BY COMPONENTS 178
11.4.2.1 Seat Recliner 178
11.4.2.2 Seat Frame 178
11.4.2.3 Seat Adjuster 178
11.5 RELATED REPORTS 179



LIST OF TABLES

TABLE 1 MICRO AND MACRO FACTOR ANALYSIS 27
TABLE 2 WEIGHT SAVINGS PER SEAT 52
TABLE 3 USE OF PLASTICS IN AUTOMOTIVE 54
TABLE 4 ASP ANALYSIS OF SEAT BY TYPE, 2014 (USD) 61
TABLE 5 ASP ANALYSIS OF SEAT BY TECHNOLOGY, 2014 (USD) 61
TABLE 6 ASP ANALYSIS OF SEAT BY SEAT COVER MATERIAL, 2014 (USD) 61
TABLE 7 AUTOMOTIVE SEAT MARKET SIZE, BY SEAT COVER MATERIAL,
2013-2020 (‘000 UNITS) 67
TABLE 8 AUTOMOTIVE SEAT MARKET SIZE , BY SEAT COVER MATERIAL,
2013-2020 (USD MILLION) 67
TABLE 9 GENUINE LEATHER SEAT COVER MARKET SIZE, BY REGION,
2013-2020 (‘000 UNITS) 68
TABLE 10 GENUINE LEATHER SEAT COVER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 11 SYNTHETIC LEATHER SEAT COVER MARKET SIZE, BY REGION,
2013-2020 (‘000 UNITS) 70
TABLE 12 SYNTHETIC LEATHER SEAT COVER MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 71
TABLE 13 FABRIC SEAT COVER MARKET SIZE, BY REGION , 2013-2020 (‘000 UNITS) 72
TABLE 14 FABRIC SEAT COVER MARKET SIZE, BY REGION , 2013-2020 (USD MILLION) 73
TABLE 15 AUTOMOTIVE SEATS MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 76
TABLE 16 AUTOMOTIVE SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 76
TABLE 17 POWERED SEATS MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 78
TABLE 18 POWERED SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 19 HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 79
TABLE 20 HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 80
TABLE 21 POWERED and HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 81
TABLE 22 POWERED and HEATED SEATS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 82
TABLE 23 STANDARD SEATS MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 83
TABLE 24 STANDARD SEATS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 83
TABLE 25 AUTOMOTIVE SEATS MARKET SIZE , BY REGION, 2013-2020 (‘000 UNITS) 86
TABLE 26 AUTOMOTIVE SEATS MARKET SIZE , BY REGION, 2013-2020 (USD MILLION) 87
TABLE 27 AUTOMOTIVE SPLIT BENCH/BENCH SEATS MARKET SIZE, BY REGION,
2013-2020 (‘000 UNITS) 88
TABLE 28 AUTOMOTIVE SPLIT BENCH/BENCH SEATS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 88
TABLE 29 AUTOMOTIVE BUCKET SEATS MARKET SIZE , BY REGION,
2013-2020 (‘000 UNITS) 89
TABLE 30 AUTOMOTIVE BUCKET SEATS MARKET SIZE , BY REGION,
2013-2020 (USD MILLION) 89
TABLE 31 ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (‘000 UNITS) 93
TABLE 32 ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (USD MILLION) 93
TABLE 33 CHINA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 94
TABLE 34 CHINA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 95
TABLE 35 JAPAN: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 96
TABLE 36 JAPAN: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 97
TABLE 37 INDIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 99
TABLE 38 INDIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 100
TABLE 39 SOUTH KOREA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and and SEAT TYPE, 2013-2020 (‘000 UNITS) 101
TABLE 40 SOUTH KOREA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE, 2013-2020 (USD MILLION) 102
TABLE 41 REST OF ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE , 2013-2020 (‘000 UNITS) 103
TABLE 42 REST OF ASIA-OCEANIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE , 2013-2020 (USD MILLION) 105
TABLE 43 EUROPE AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (‘000 UNITS) 108
TABLE 44 EUROPE AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (USD MILLION) 109
TABLE 45 GERMANY: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 109
TABLE 46 GERMANY: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 110
TABLE 47 FRANCE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 111
TABLE 48 FRANCE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 113
TABLE 49 U.K.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 114
TABLE 50 U.K.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 115
TABLE 51 REST OF EUROPE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE, 2013-2020 (‘000 UNITS) 116
TABLE 52 REST OF EUROPE: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE, 2013-2020 (USD MILLION) 117
TABLE 53 NORTH AMERICA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (‘000 UNITS) 120
TABLE 54 NORTH AMERICA: AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (USD MILLION) 120
TABLE 55 U.S.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 121
TABLE 56 U.S.: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 122
TABLE 57 CANADA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 123
TABLE 58 CANADA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 124
TABLE 59 MEXICO: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 125
TABLE 60 MEXICO: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 126
TABLE 61 REST OF ROW AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (‘000 UNITS) 129
TABLE 62 REST OF ROW AUTOMOTIVE SEATS MARKET SIZE , BY COUNTRY,
2013-2020 (USD MILLION) 130
TABLE 63 BRAZIL: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 130
TABLE 64 BRAZIL: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE ,
2013-2020 (USD MILLION) 131
TABLE 65 RUSSIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (‘000 UNITS) 132
TABLE 66 RUSSIA: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE,
2013-2020 (USD MILLION) 134
TABLE 67 OTHERS OF ROW: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE, 2013-2020 (‘000 UNITS) 135
TABLE 68 OTHERS OF ROW: AUTOMOTIVE SEATS MARKET SIZE , BY VEHICLE and SEAT TYPE, 2013-2020 (USD MILLION) 136
TABLE 69 EXPANSIONS, 2014-2015 142
TABLE 70 AGREEMENTS/JOINT VENTURES /PARTNERSHIPS, 2014-2015 143
TABLE 71 NEW PRODUCT LAUNCHES, 2014-2015 144
TABLE 72 MERGERS and ACQUISITIONS AND OTHER DEVELOPMENTS, 2013-2015 145


LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 RESEARCH METHODOLOGY MODEL 19
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE,
DESIGNATION, and REGION 21
FIGURE 5 GROSS DOMESTIC PRODUCT VS. TOTAL VEHICLE SALES 23
FIGURE 6 VEHICLE PRODUCTION, 2009-2014 24
FIGURE 7 URBANIZATION VS. PASSENGER CARS PER 1,000 PEOPLE 25
FIGURE 8 ROAD NETWORK VS. TOTAL VEHICLE SALES 26
FIGURE 9 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 28
FIGURE 10 DATA TRIANGULATION 29
FIGURE 11 ASIA-OCEANIA SEATS MARKET TO HOLD THE LARGEST MARKET SHARE,
BY VOLUME, 2015 (‘000 UNITS) 32
FIGURE 12 AUTOMOTIVE SEATS MARKET, BY TYPE, 2015 VS. 2020 33
FIGURE 13 STANDARD SEATS MARKET IN ASIA-OCEANIA TO HOLD THE LARGEST SHARE,
2015 (‘000 UNITS) 33
FIGURE 14 ASIA-OCEANIA TO HOLD THE LARGEST MARKET SHARE FOR SEAT COVER MATERIAL, 2015 (‘000 UNITS) 34
FIGURE 15 AUTOMOTIVE SEATS MARKET: ASIA-OCEANIA PROJECTED TO BE THE FASTEST GROWING MARKET DURING THE FORECAST PERIOD 35
FIGURE 16 ATTRACTIVE OPPORTUNITIES IN THE AUTOMOTIVE SEATS MARKET 36
FIGURE 17 AUTOMOTIVE SEATS MARKET, BY COUNTRY, CAGR 2015-2020 36
FIGURE 18 SPLIT BENCH/BENCH SEATS TO DOMINATE THE AUTOMOTIVE SEATS MARKET 37
FIGURE 19 SYNTHETIC LEATHER TO CONSTITUTE THE LARGEST SEAT COVER MATERIAL MARKET, BY VALUE 38
FIGURE 20 AUTOMOTIVE SEATS MARKET SIZE, BY TECHNOLOGY, 2015 (USD MILLION) 39
FIGURE 21 LIFE CYCLE ANALYSIS, BY SEAT TYPE, 2015 40
FIGURE 22 LIFE CYCLE ANALYSIS, BY TECHNOLOGY, 2015 40
FIGURE 23 AUTOMOTIVE SEATS MARKET - MARKET DYNAMICS 51
FIGURE 24 PREMIUM CAR PRODUCTION 2013-2020, (‘000 UNITS) 53
FIGURE 25 PORTER'S FIVE FORCES ANALYSIS: AUTOMOTIVE SEATS MARKET 56
FIGURE 26 AUTOMOTIVE SEATS MARKET: VALUE CHAIN ANALYSIS 60
FIGURE 27 SEAT COVER MATERIAL MARKET, BY REGION, 2015-E VS 2020-P, (‘000 UNITS) 66
FIGURE 28 GENUINE SEAT COVER MARKET, BY REGION, 2015-E VS 2020 (‘000 UNITS) 68
FIGURE 29 SYNTHETIC SEAT COVER MARKET, BY REGION, 2015 VS 2020 (‘000 UNITS) 70
FIGURE 30 FABRIC SEAT COVER MARKET, BY REGION, 2015-E VS 2020 (‘000 UNITS) 72
FIGURE 31 AUTOMOTIVE SEATS MARKET SIZE, BY REGION, 2015 VS. 2020 (‘000 UNITS) 75
FIGURE 32 POWERED SEATS MARKET SIZE, BY REGION, 2015 VS. 2020 (‘000 UNITS) 77
FIGURE 33 HEATED SEATS MARKET SIZE, BY REGION, 2013-2015 (‘000 UNITS) 79
FIGURE 34 POWERED and HEATED SEATS MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 81
FIGURE 35 STANDARD SEATS MARKET SIZE, BY REGION, 2015 VS. 2020 (‘000 UNITS) 82
FIGURE 36 REGION-WISE SNAPSHOT OF AUTOMOTIVE SEATS MARKET SIZE,
BY VOLUME (2015) 85
FIGURE 37 AUTOMOTIVE SEATS MARKET : ASIA-OCEANIA TO DOMINATE DURING THE FORECAST PERIOD 86
FIGURE 38 ASIA-OCEANIA AUTOMOTIVE SEAT MARKET: REGIONAL SNAPSHOT (2015) 92
FIGURE 39 GERMANY IS THE LARGEST MARKET FOR AUTOMOTIVE SEATS MARKET (2015) 108
FIGURE 40 U.S. IS THE FASTEST GROWING COUNTRY FOR AUTOMOTIVE SEATS MARKET 120
FIGURE 41 REST OF THE WORLD (ROW) AUTOMOTIVE SEAT MARKET: REGIONAL SNAPSHOT (2015 VS 2020) 129
FIGURE 42 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY 138
FIGURE 43 LEAR CORPORATION GREW AT THE HIGHEST CAGR FROM 2010 TO 2014 139
FIGURE 44 AUTOMOTIVE SEATS MARKET SHARE, 2014 140
FIGURE 45 MARKET EVALUATION FRAMEWORK: EXPANSIONS FUELLED THE DEMAND FOR AUTOMOTIVE SEATS FROM 2012 TO 2015 141
FIGURE 46 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 141
FIGURE 47 REGION-WISE REVENUE MIX OF TOP FIVE PLAYERS 146
FIGURE 48 COMPETITIVE BENCHMARKING OF KEY MARKET PLAYERS 147
FIGURE 49 JOHNSON CONTROLS: COMPANY SNAPSHOT 148
FIGURE 50 SWOT ANALYSIS - JOHNSON CONTROLS 150
FIGURE 51 FAURECIA: COMPANY SNAPSHOT 151
FIGURE 52 SWOT ANALYSIS- FAURECIA 153
FIGURE 53 LEAR CORPORATION: COMPANY SNAPSHOT 154
FIGURE 54 SWOT ANALYSIS - LEAR CORPORATION 156
FIGURE 55 TOYOTA BOSHOKU CORPORATION: COMPANY SNAPSHOT 157
FIGURE 56 SWOT ANALYSIS - TOYOTA BOSHOKU CORPORATION 159
FIGURE 57 TS TECH CO., LTD.: COMPANY SNAPSHOT 160
FIGURE 58 SWOT ANALYSIS - TS TECH CO., LTD 162
FIGURE 59 MAGNA INTERNATIONAL INC.: COMPANY SNAPSHOT 163
FIGURE 60 AISIN SEIKI CO. LTD.: COMPANY SNAPSHOT 165
FIGURE 61 TACHI-S CO. LTD.: COMPANY SNAPSHOT 167
FIGURE 62 NHK SPRINGS CO. LTD.: COMPANY SNAPSHOT 169
FIGURE 63 GENTHERM: COMPANY SNAPSHOT 171

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