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  4. > Cognitive Assessment and Training Market by Assessment Type, Service, Application, Vertical and Region - Global Forecast to 2020

Cognitive assessment primarily is the assessment of cognitive capabilities to estimate an individual’s intellectual functioning. It involves various tests administered to the individual to determine a wide range of abilities such as memory, problem-solving skills, language skills, and other intellectual capabilities. Pen and paper-based assessment, hosted assessment and training tools, biometrics, and innovative medical instruments are some of the methods used for cognitive assessment and training. Cognitive assessment finds wide application in areas such as clinical trials, classroom learning, corporate learning, and academic research across various verticals like education, healthcare, corporate, sports, defense, and others.

Aging population acorss the world and increasing awareness for brain fitness among individuals and professionals are the main drivers of the cognitive assessment and training market. With the advancement in technology and growing need for cognitive assessment and brain training, the market is expected to witness huge opportunity to grow in the next five years.

The cognitive assessment and training market comprises key players such as Pearson Assessments, Cognifit, Bracket Global, Cogstate, Brain Resource, Cambridge Cognition Ltd., and others. These players adopted various strategies such as new product developments as well as partnerships & collaborations and business expansions to cater to the needs of the cognitive assessment and training market.

MarketsandMarkets expects the cognitive assessment and training market size to grow from USD 2.4 billion in 2015 to USD 7.5 billion by 2020, at a CAGR of 25.6% from 2015 to 2020. The healthcare sector is also expected to account for the largest market share throughout the forecast period. However, there are few revenue pockets, namely defense and sports, which are also expected to witness significant growth in this period.

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the cognitive assessment and training market into assessment type, service, application, vertical, and region, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across the different verticals and regions.
2. This report will help stakeholders to better understand the competitor and gain more insights to better position their business. There is a separate section on competitive landscape, including competitor ecosystem, partnerships, mergers and acquisitions. Besides, there are company profiles of 10 top players in this market. In this section, market internals are provided that can put them ahead of the competitors.
3. The report helps them understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Available Customizations

MarketsandMarkets offers the following customizations for the report:

Geographic Analysis:
- Breakdown of the North American market
- Breakdown of the European market
- Breakdown of the Asia-Pacific market
- Breakdown of the Middle East & Africa market
- Breakdown of the Latin American market

Company Profiles:
- Detailed analysis and profiling of additional market players

Table Of Contents

Cognitive Assessment and Training Market by Assessment Type, Service, Application, Vertical and Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 13
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATION 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 19
2.1.2.3 Breakdown of primary interviews 19
2.2 MARKET SIZE ESTIMATION 20
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN COGNITIVE ASSESSMENT AND TRAINING MARKET 28
4.2 COGNITIVE ASSESSMENT AND TRAINING MARKET, BY ASSESSMENT TYPE 28
4.3 COGNITIVE ASSESSMENT AND TRAINING GLOBAL MARKET 29
4.4 LIFECYCLE ANALYSIS, BY REGION 29
5 MARKET OVERVIEW 31
5.1 INTRODUCTION 32
5.2 MARKET EVOLUTION 32


5.3 MARKET SEGMENTATION 33
5.3.1 BY ASSESSMENT TYPES 33
5.3.2 BY SERVICES 33
5.3.3 BY APPLICATIONS 34
5.3.4 BY VERTICAL 34
5.3.5 BY REGION 35
5.4 MARKET DYNAMICS 35
5.4.1 DRIVERS 36
5.4.1.1 Rising instances of brain related ailments leading to increased awareness 36
5.4.1.2 Increasing healthcare spending by government 36
5.4.2 RESTRAINTS 36
5.4.2.1 Changing government regulations 36
5.4.2.2 Lack of standardization 37
5.4.3 OPPORTUNITIES 37
5.4.3.1 Increasing use of cognitive assessment and training tools among different verticals 37
5.4.3.2 Rapid technological advancements 37
5.4.4 CHALLENGES 38
5.4.4.1 Appropriateness of cognitive assessment process 38
6 INDUSTRY TRENDS 39
6.1 INTRODUCTION 39
6.2 VALUE CHAIN ANALYSIS 39
7 COGNITIVE ASSESSMENT AND TRAINING MARKET ANALYSIS,
BY ASSESSMENT TYPE 40
7.1 INTRODUCTION 41
7.2 PEN AND PAPER-BASED ASSESSMENT 42
7.3 HOSTED ASSESSMENT 42
7.4 BIOMETRICS ASSESSMENT 43
8 COGNITIVE ASSESSMENT AND TRAINING MARKET ANALYSIS, BY SERVICE 44
8.1 INTRODUCTION 45
8.2 CONSULTING 46
8.3 TRAINING AND SUPPORT 47
9 COGNITIVE ASSESSMENT AND TRAINING MARKET ANALYSIS,
BY APPLICATION 48
9.1 INTRODUCTION 49
9.2 CLINICAL TRIALS 50
9.3 CLASSROOM LEARNING 52
9.4 BRAIN TRAINING 54
9.5 CORPORATE LEARNING 56
9.6 ACADEMIC RESEARCH 58
9.7 OTHERS 60
10 COGNITIVE ASSESSMENT AND TRAINING MARKET ANALYSIS, BY VERTICAL 62
10.1 INTRODUCTION 63
10.2 EDUCATION 64
10.3 HEALTHCARE 64
10.4 CORPORATE 65
10.5 SPORTS 66
10.6 DEFENSE 66
10.7 OTHERS 67
11 COGNITIVE ASSESSMENT AND TRAINING MARKET ANALYSIS, BY REGION 68
11.1 INTRODUCTION 69
11.2 NORTH AMERICA 72
11.3 EUROPE 75
11.4 ASIA-PACIFIC (APAC) 77
11.5 MIDDLE EAST and AFRICA (MEA) 81
11.6 LATIN AMERICA 83
12 COMPETITIVE LANDSCAPE 86
12.1 OVERVIEW 86
12.2 COMPETITIVE SITUATION and TRENDS 87
12.2.1 NEW PRODUCT LAUNCHES 88
12.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 89
12.2.3 MERGERS and ACQUISITIONS 89
12.2.4 EXPANSIONS 90
13 COMPANY PROFILE 91
13.1 INTRODUCTION 91
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 PEARSON ASSESSMENT 92
13.3 COGSTATE 95
13.4 BRAIN RESOURCE 98
13.5 BRACKET GLOBAL 100
13.6 COGNIFIT 103
13.7 CAMBRIDGE COGNITION 105
13.8 POSIT SCIENCE 107
13.9 CNS VITAL SIGNS 108
13.10 NEUROSKY 109
13.11 NEUROTRAX 110
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
14 APPENDIX 111
14.1 INDUSTRY EXPERTS 111
14.2 DISCUSSION GUIDE 112
14.3 INTRODUCTION RT: REAL-TIME MARKET INTELLIGENCE 116
14.4 AVAILABLE CUSTOMIZATIONS 117
14.5 RELATED REPORTS 118



LIST OF TABLES

TABLE 1 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE AND GROWTH,
2013-2020 (USD MILLION, Y-O-Y %) 25
TABLE 2 DRIVERS: IMPACT ANALYSIS 36
TABLE 3 RESTRAINTS: IMPACT ANALYSIS 37
TABLE 4 OPPORTUNITIES: IMPACT ANALYSIS 37
TABLE 5 CHALLENGE: IMPACT ANALYSIS 38
TABLE 6 COGNITIVE ASSESSMENT MARKET SIZE, BY ASSESSMENT TYPE,
2013-2020 (USD MILLION) 41
TABLE 7 PEN AND PAPER-BASED ASSESSMENT MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 42
TABLE 8 HOSTED ASSESSMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 43
TABLE 9 BIOMETRICS ASSESSMENT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 43
TABLE 10 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 45
TABLE 11 COGNITIVE ASSESSMENT AND TRAINING: CONSULTING SERVICES MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 46
TABLE 12 COGNITIVE ASSESSMENT AND TRAINING: TRAINING AND SUPPORT MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 47
TABLE 13 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 49
TABLE 14 CLINICAL TRIALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 50
TABLE 15 CLINICAL TRIALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 50
TABLE 16 CLINICAL TRIALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 51
TABLE 17 CLINICAL TRIALS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 51
TABLE 18 CLASSROOM LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 52
TABLE 19 CLASSROOM LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 52
TABLE 20 CLASSROOM LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 53
TABLE 21 CLASSROOM LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 53
TABLE 22 BRAIN TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2013-2020 (USD MILLION) 54
TABLE 23 BRAIN TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 54
TABLE 24 BRAIN TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 55
TABLE 25 BRAIN TRAINING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 55
TABLE 26 CORPORATE LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 56
TABLE 27 CORPORATE LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 56
TABLE 28 CORPORATE LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 57
TABLE 29 CORPORATE LEARNING: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 57
TABLE 30 ACADEMIC RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2013-2020 (USD MILLION) 58
TABLE 31 ACADEMIC RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 58
TABLE 32 ACADEMIC RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 59
TABLE 33 ACADEMIC RESEARCH: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 59
TABLE 34 OTHERS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 60
TABLE 35 OTHERS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 60
TABLE 36 OTHERS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 60
TABLE 37 OTHERS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 38 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 63
TABLE 39 EDUCATION: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 64
TABLE 40 HEALTHCARE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 65
TABLE 41 CORPORATE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 65
TABLE 42 SPORTS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 66
TABLE 43 DEFENSE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 67
TABLE 44 OTHERS: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 67
TABLE 45 COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 71
TABLE 46 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2013-2020 (USD MILLION) 73
TABLE 47 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 73
TABLE 48 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 73
TABLE 49 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 74
TABLE 50 NORTH AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 74
TABLE 51 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 75
TABLE 52 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 75
TABLE 53 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 76
TABLE 54 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 76
TABLE 55 EUROPE: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 77
TABLE 56 APAC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 79
TABLE 57 APAC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 79
TABLE 58 APAC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 79
TABLE 59 APAC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 80
TABLE 60 APAC: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 80
TABLE 61 MEA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY COMPONENT, 2013-2020 (USD MILLION) 81
TABLE 62 MEA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 81
TABLE 63 MEA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 82
TABLE 64 MEA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 82
TABLE 65 MEA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 83
TABLE 66 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY COMPONENT, 2013-2020 (USD MILLION) 83
TABLE 67 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY ASSESSMENT TYPE, 2013-2020 (USD MILLION) 84
TABLE 68 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 84
TABLE 69 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 84
TABLE 70 LATIN AMERICA: COGNITIVE ASSESSMENT AND TRAINING MARKET SIZE,
BY VERTICAL, 2013-2020 (USD MILLION) 85
TABLE 71 NEW PRODUCT LAUNCHES, 2012-2015 88
TABLE 72 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2013-2014 89
TABLE 73 MERGERS and ACQUISITIONS, 2015 89
TABLE 74 MERGERS and ACQUISITIONS, EXPANSIONS, 2013 90


LIST OF FIGURES

FIGURE 1 RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 DATA TRIANGULATION 22
FIGURE 6 SERVICE MARKET ESTIMATED TO GROW AT THE FASTEST CAGR DURING THE FORECAST PERIOD 25
FIGURE 7 HOSTED ASSESSMENT MARKET TO GROW AT THE HIGHEST CAGR FROM
2015 TO 2020 25
FIGURE 8 CLINICAL TRIALS TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
FIGURE 9 DEFENSE SECTOR TO HAVE THE HIGHEST CAGR FROM 2015 TO 2020 26
FIGURE 10 NORTH AMERICA IS ESTIMATED TO CONTRIBUTE THE LARGEST SHARE TO COGNITIVE ASSESSMENT AND TRAINING MARKET IN 2015 27
FIGURE 11 AGING POPULATION WILL PROPEL THE COGNITIVE ASSESSMENT AND TRAINING MARKET 28
FIGURE 12 HOSTED ASSESSMENT SEGMENT TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 28
FIGURE 13 CLINICAL TRIALS DOMINATED THE COGNITIVE ASSESSMENT AND TRAINING MARKET, BY APPLICATION 29
FIGURE 14 ASIA-PACIFIC TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 29
FIGURE 15 EVOLUTION OF COGNITIVE ASSESSMENT AND TRAINING MARKET 32
FIGURE 16 COGNITIVE ASSESSMENT AND TRAINING MARKET: BY ASSESSMENT TYPES 33
FIGURE 17 COGNITIVE ASSESSMENT AND TRAINING MARKET: BY SERVICES 33
FIGURE 18 COGNITIVE ASSESSMENT AND TRAINING MARKET: BY APPLICATIONS 34
FIGURE 19 COGNITIVE ASSESSMENT AND TRAINING MARKET: BY VERTICAL 34
FIGURE 20 COGNITIVE ASSESSMENT AND TRAINING MARKET: BY REGION 35
FIGURE 21 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE COGNITIVE ASSESSMENT AND TRAINING MARKET 35
FIGURE 22 COGNITIVE ASSESSMENT AND TRAINING MARKET: VALUE CHAIN 39
FIGURE 23 HOSTED ASSESSMENT MARKET TO GROW AT THE HIGHEST CAGR FROM
2015 TO 2020 41
FIGURE 24 TRAINING AND SUPPORT SERVICES TO GROW AT A HIGHER RATE DURING THE FORECAST PERIOD 45
FIGURE 25 CLINICAL TRIALS TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 49
FIGURE 26 DEFENSE SECTOR TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 63
FIGURE 27 APAC EXPECTED TO GROW AT THE HIGHEST CAGR IN THE GLOBAL COGNITIVE ASSESSMENT AND TRAINING MARKET 69
FIGURE 28 REGIONAL SNAPSHOT: APAC IS EMERGING AS A NEW HOTSPOT 70
FIGURE 29 APAC: AN EMERGING DESTINATION FOR COGNITIVE ASSESSMENT AND TRAINING MARKET 70
FIGURE 30 NORTH AMERICA MARKET SNAPSHOT: PRESENCE OF MAJOR COGNITIVE ASSESSMENT VENDORS IS CONTRIBUTING TOWARDS GROWTH IN THIS REGION 72
FIGURE 31 ASIA-PACIFIC MARKET SNAPSHOT: GROWING HEALTHCARE EXPENDITURE IS ONE OF THE MAJOR DRIVERS FOR THE MARKET 78
FIGURE 32 COMPANIES ADOPTED NEW PRODUCT LAUNCH AS THE KEY GROWTH STRATEGY BETWEEN 2011 AND 2015 86
FIGURE 33 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH IS THE KEY STRATEGY OF THE LEADING MARKET PLAYERS 87
FIGURE 34 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 91
FIGURE 35 PEARSON ASSESSMENT: COMPANY SNAPSHOT 92
FIGURE 36 PEARSON ASSESSMENT: SWOT ANALYSIS 94
FIGURE 37 COGSTATE: COMPANY SNAPSHOT 95
FIGURE 38 COGSTATE: SWOT ANALYSIS 97
FIGURE 39 BRAIN RESOURCE: COMPANY SNAPSHOT 98
FIGURE 40 BRAIN RESOURCE: SWOT ANALYSIS 99
FIGURE 41 BRACKET GLOBAL: SWOT ANALYSIS 102
FIGURE 42 COGNIFIT: SWOT ANALYSIS 104
FIGURE 43 CAMBRIDGE COGNITION: COMPANY SNAPSHOT 105

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