Table of Contents
Essential Considerations for Data Management Platforms—A Frost & Sullivan Guide for Buyers : Driving Efficiency in the Digital Advertising Ecosystem
In this age of customer-driven brand interactions, having the right tools to support the ultimate goal of integrated data, coordinated cross-channel campaigns and relevant customer interactions becomes increasingly important. Data management platforms (DMPs) have become essential to connect the digital dots, uniting disparate data stores into a single repository, thereby increasing its value and usefulness across online and offline points of engagement. This Frost & Sullivan research insight provides organizations with the essential DMP considerations – especially as they craft a request for proposals (RFP) for data management technologies.
Data Management Platforms
The insights generated from consumers’ digital activities can help brands, marketers, and content publishers deliver targeted offers and custom content services. The wide range of activities performed by consumers in the brick-and-mortar retail environments form a source of data (about consumers) as well. The need to appropriately process these vast and complex data sets has led to the emergence of data management platforms (DMPs), which can ingest and normalize the data sets and develop actionable insights about consumer behavior. In the context of digital advertising, a DMP can be used by marketers and agencies (collectively referred to as “buy side”) and content publishers and app developers (collectively referred to as the “sell side”) to make audience data meaningful and actionable. Therefore, a DMP plays a central role in the advertising ecosystem, where their services (or capabilities) are used by both the buy and the sell sides to power digital marketing.
Get Industry Insights. Simply.
Talk to Veronica
+1 718 514 2762
“Factors such as increasing subscriber demand for Long-Term Evolution (LTE) & Voice over LTE (VoLTE), movement of telcos towards Network Function Virtualization (NFV), and need to reduce Operational ...
This IDC study highlights some of the impacts of blockchain on data and data management. Blockchain technology at its simplest definition is a data store that is distributed across a network among participants ...
Description General Report Contents - Market Analyses include: Unit Sales, ASPs, Market Value & Growth Trends - Market Drivers & Limiters for each chapter segment - Competitive Analysis for each chapte ...