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Healthcare Transformations Drive Changes in Business Models 

  • September 2015
  • -
  • Frost & Sullivan
  • -
  • 54 pages

Healthcare Transformations Drive Changes in Business Models : Analysis of Innovative and Emerging Business Models in Next Generation Healthcare

The healthcare industry is on the brink of transformation driven by a shift in the objective of care from treatment to prevention and wellness. Other major paradigm shifts such as the emergence of consumer as the center of the healthcare ecosystem and the need for delivering healthcare services at unconventional locations are creating new and exciting market opportunities. The challenge, however, is identifying a sustainable business model to monetize emerging market opportunities. This study presents an analysis of some unique business models that have recently made a debut in the industry.

CEO’s Perspective

1. Companies need a robust data strategy that can educate all aspects of its business.
2. Healthcare companies should be prepared for an overhaul of their current sales ecosystem.
3. Customer-to-customer (C2C) will be the next stage of business model evolution in healthcare.
4. A customization-oriented business model can be a key differentiator in healthcare.
5. The healthcare value proposition must move beyond products and services to social benefits that enable people and companies to create better societies.

Table Of Contents

Healthcare Transformations Drive Changes in Business Models 
Table Of Contents
1 HEALTHCARE TRANSFORMATIONS DRIVE CHANGES IN BUSINESS MODELS

Executive Summary
1 Key Findings
2 CEO's Perspective

Transformations in Healthcare
1 Care Delivery Transformation From Acute Care to Prevention
2 Stakeholder Roles
3 Competitive Success Factors Change Who Will Win
4 Leveraging Big Data

Themes Driving New Business Models in Healthcare
1 Definition of a Business Model
2 Key Variables of a Business Model
3 Six Big Themes Driving New Business Models in Healthcare
4 The Decentralization of Care Delivery
5 Many Needs, Many Models

Applications of Business Model Innovation in Healthcare
1 B2B and B2C Business Models Can Be Divided into Three Main Categories
2 Service Based Model: Product as a Service
3 Service Based Model: Data as a Service
4 Industry Consortium—Supplier Driven
5 Disruption Through eCommerce
6 Localization—Home-based Services
7 Novo Nordisk: Changing Diabetes in Asia
8 Democratization—Digitization of Product: Alivecor

Value Proposition Driven Business Models—Population Health Management
1 Health Catalyst Risk Sharing Contract in Pop Health
2 Health Catalyst Risk Sharing Business Model Example
3 Sanitas
4 athenahealth

New Business Models in Genomics and Precision Medicine
1 Personalized Medicine Need
2 The Solution—Companion Diagnostics (CDx)
3 Co-development Business Models
4 Genomics Offered “as-a-service” by a Leading HC Provider
5 Precision Medicine Initiative—Opportunity Analysis
6 Payers Accept ROI on combination of Genomics and Digital Health

Connected Health Creating New Opportunities for Business Model Innovation
1 Business Model Case Study
2 Business Model Case Study
3 Digital Transformation at Merck

The Business Model Change Journey
1 Healthcare Increasingly Data Driven and Customized
2 Considerations for Business Model Change
3 Recommendations
4 Legal Disclaimer

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