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  3. > Alternator Market by Product, Technology, Power Output, Type, Vehicle Type, & by Region - Forecast to 2020

The automotive starter motor and alternator market has witnessed considerable growth in emerging nations such as China, India, and Mexico, following an increasing in vehicle electrification and increasing vehicle production.

This report classifies and defines the global automotive starter motor and alternator market size, in terms of volume and value. Market size, in terms of volume, has been provided in thousand units from 2013 to 2020, while the market size by value is provided in terms of USD million. This report also segments the automotive starter motor and alternator market into major region (North America, Asia-Oceania, Europe, and RoW). Key players in the automotive starter motor and alternator market have also been identified and profiled.

Asia-Oceania is estimated to grow at a highest CAGR of 6.36%. China is the major market for starter motor and alternator in Asia-Oceania region. Factors such as growing sales of cars, which is in turn driven by rise in disposable income of the consumers, improving economy, and increasing industrialization have fueled the demand for vehicles. Rising development of advance technologies and their adoption on large scale has fueled the growth of the market in the country. The market for alternators in China is estimated to grow at a CAGR of 7.90% and is expected to reach USD 3,126.7 million by 2020, while the market for starter motor is projected to grow to USD 3,049.1 million by 2020, at a CAGR of 7.74%.

The report also provides a comprehensive review of market drivers, restraints, opportunities, challenges, and key issues in the global automotive starter motor and alternator market. Apart from analyzing the quantitative aspects of these markets, the report also covers qualitative aspects, such as value chain analysis, and Porter’s five force analysis for the global automotive starter motor and alternator market.

The automotive starter motor and alternator market is dominated by a few major players such as, Robert Bosch GmbH (Germany), Denso Corporation (U.S.), Valeo S.A. (France), Hitachi Automotive (Japan), Lucas Electrical (U.K.), Mitsubishi Corporation (Japan), Hella KGaA Hueck & Co., (Germany), Motor Corporation of America (U.S.), Control Power Technology (U.K), and Mitsuba Corporation (Japan). Key strategies adopted by these key market players include regional expansion and new product development.

Table Of Contents

Alternator Market by Product, Technology, Power Output, Type, Vehicle Type, and by Region - Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED IN THE REPORT 16
1.4 CURRENCY 16
1.5 PACKAGE SIZE 16
1.6 LIMITATIONS 16
1.7 STAKEHOLDERS 16
2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.2 SECONDARY DATA 19
2.2.1 KEY SECONDARY SOURCES 19
2.2.2 KEY DATA FROM SECONDARY SOURCES 19
2.3 PRIMARY DATA 20
2.3.1 SAMPLING TECHNIQUES and DATA COLLECTION METHODS 20
2.3.2 PRIMARY PARTICIPANTS 21
2.4 FACTOR ANALYSIS 21
2.4.1 INTRODUCTION 21
2.4.2 DEMAND-SIDE ANALYSIS 21
2.4.2.1 Increasing vehicle production in developing countries 21
2.4.2.2 Impact of gross domestic product on commercial vehicle sales 22
2.4.2.3 Urbanization vs. Passenger cars per 1,000 people 24
2.4.2.4 Infrastructure: Roadways 25
2.4.3 SUPPLY-SIDE ANALYSIS 26
2.4.3.1 Technological Advancements 26
2.4.3.2 Influence of other Factors 26
2.5 MARKET SIZE ESTIMATION 27
2.6 DATA TRIANGULATION 28
2.7 ASSUMPTIONS 29
3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 34
4.1 OPPORTUNITIES IN THE AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET 34
4.2 REGIONAL ANALYSIS FOR AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, 2015 35
4.3 GLOBAL AUTOMOTIVE STARTER MOTOR MARKET, BY TECHNOLOGY 36
4.3.1 ICE VEHICLE 36
4.3.2 MICRO-HYBRID VEHICLES 37
4.3.3 HYBRID VEHICLES 37
4.4 GLOBAL AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY POWER OUTPUT 38
4.5 GLOBAL AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET PRODUCT LIFE CYCLE (PLC) 39
4.6 WHO SUPPLIES TO WHOM 40
5 MARKET OVERVIEW 41
5.1 INTRODUCTION 42
5.2 MARKET SEGMENTATION 42
5.2.1 BY TYPE 42
5.2.2 BY POWER OUTPUT 43
5.2.3 BY TECHNOLOGY 44
5.2.4 AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY REGION 44
5.3 MARKET DYNAMICS 45
5.3.1 DRIVERS 45
5.3.1.1 Increasing electrification of vehicles 45
5.3.1.2 Increasing vehicle production 46
5.3.2 RESTRAINTS 47
5.3.2.1 Increasing demand for electric vehicles 47
5.3.3 OPPORTUNITIES 48
5.3.3.1 Integrated starter generator (ISG) and compact clutch integrated pulley for alternators and direct start 48
5.3.4 CHALLENGE 49
5.3.4.1 Developing an efficient alternator with minimal losses 49
5.4 BURNING ISSUE 50
5.4.1 ELIMINATION OF STARTER MOTOR 50
5.5 VALUE CHAIN ANALYSIS 51
5.6 PORTER'S FIVE FORCES ANALYSIS 53
5.6.1 THREAT OF NEW ENTRANTS 53
5.6.2 THREAT OF SUBSTITUTES 54
5.6.3 BARGAINING POWER OF SUPPLIERS 54
5.6.4 BARGAINING POWER OF BUYERS 55
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 55

5.7 TECHNOLOGY OVERVIEW 55
5.7.1 STARTER MOTOR 55
5.7.2 ALTERNATOR 56
5.8 STARTER MOTOR TECHNOLOGIES 58
5.8.1 BELT-DRIVEN ALTERNATOR STARTER 59
5.8.2 ENHANCED STARTER 59
5.8.3 DIRECT STARTER 59
5.8.4 INTEGRATED STARTER GENERATOR (ISG) 61
6 AUTOMOTIVE STARTER MOTOR MARKET, BY TYPE 63
6.1 INTRODUCTION 64
6.2 ELECTRIC STARTER MOTORS 64
6.3 GEAR REDUCTION STARTER MOTORS 64
7 AUTOMOTIVE STARTER MOTOR MARKET, BY POWER OUTPUT 66
7.1 INTRODUCTION 67
7.2 1.0 KW TO 3.0 KW 69
7.3 3.0 KW TO 5.0 KW 70
7.4 5.0 KW and ABOVE 72
8 AUTOMOTIVE STARTER MOTOR MARKET, BY TECHNOLOGY 74
8.1 INTRODUCTION 75
8.2 BELT DRIVEN STARTER ALTERNATOR 76
8.2.1 BY VEHICLE TYPE 76
8.3 ENHANCED STARTER 77
8.3.1 BY VEHICLE TYPE 77
8.4 DIRECT START 77
8.4.1 BY VEHICLE TYPE 77
8.5 ISG 78
8.5.1 BY VEHICLE TYPE 78
9 AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY REGION 79
9.1 INTRODUCTION 80
9.2 ASIA-OCEANIA 82
9.2.1 CHINA 85
9.2.2 JAPAN 86
9.2.3 SOUTH KOREA 87
9.2.4 INDIA 88
9.2.5 PEST ANALYSIS 89
9.2.5.1 Political factors 89
9.2.5.2 Economic factors 89
9.2.5.3 Social factors 89
9.2.5.4 Technological factors 89
9.3 EUROPE 90
9.3.1 GERMANY 92
9.3.2 FRANCE 93
9.3.3 U.K. 93
9.3.4 SPAIN 94
9.3.5 PEST ANALYSIS 95
9.3.5.1 Political factors 95
9.3.5.2 Economic factors 95
9.3.5.3 Social factors 95
9.3.5.4 Technological factors 96
9.4 NORTH AMERICA 96
9.4.1 U.S. 99
9.4.2 MEXICO 100
9.4.3 CANADA 101
9.4.4 PEST ANALYSIS 101
9.4.4.1 Political factors 101
9.4.4.2 Economic factors 102
9.4.4.3 Social factors 102
9.4.4.4 Technological factors 102
9.5 ROW 102
9.5.1 BRAZIL 104
9.5.2 RUSSIA 105
10 COMPETITIVE LANDSCAPE 106
10.1 MARKET SHARE ANALYSIS, STARTER MOTOR and ALTERNATOR MARKET 107
10.2 COMPETITIVE SITUATION AND TRENDS 107
10.3 EXPANSIONS 109
10.4 AGREEMENTS/JOINT VENTURES/PARTNERSHIPS 110
10.5 NEW PRODUCT LAUNCHES 111
10.6 MERGERS and ACQUISITIONS 112
11 COMPANY PROFILES 113
11.1 INTRODUCTION 113
11.2 ROBERT BOSCH GMBH 115
11.3 DENSO CORPORATION 118
11.4 HITACHI AUTOMOTIVE SYSTEMS, LTD. 121
11.5 MITSUBA CORPORATION 123
11.6 MITSUBISHI ELECTRIC CORPORATION 125
11.7 VALEO SA 128
11.8 HELLA KGAA HUECK and CO. 131
11.9 LUCAS ELECTRICAL 134
11.10 MOTORCAR PARTS OF AMERICA 135
11.11 CONTROLLED POWER TECHNOLOGIES LTD. 137
11.12 ASIMCO TECHNOLOGIES 139
12 APPENDIX 140
12.1 AVAILABLE CUSTOMIZATIONS 140
12.1.1 ALTERNATOR MARKET, BY COMPONENTS 140
12.1.1.1 Pulley 140
12.1.1.2 Drive end shield 140
12.1.1.3 Roller bearing 140
12.1.1.4 Rotor 140
12.1.1.5 Stator 140
12.1.1.6 Collector ring end shield 140
12.1.1.7 Regulator 140
12.1.1.8 Rectifier 140
12.1.1.9 Protective cap 140
12.1.2 STARTER MOTOR MARKET, BY COMPONENTS 140
12.1.2.1 Armature 140
12.1.2.2 Starter drive gear 140
12.1.2.3 Shift fork 140
12.1.2.4 Return spring 140
12.1.2.5 Solenoid 140
12.1.2.6 Plunger 140
12.1.2.7 Brush 140
12.1.2.8 Field coils 140
12.1.3 STARTER MOTOR AND ALTERNATOR MARKET, BY OFF-HIGHWAY VEHICLES 141
12.1.3.1 Agricultural vehicles 141
12.1.4 CONSTRUCTION VEHICLES 141
12.2 DISCUSSION GUIDE 142
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 145
12.4 RELATED REPORTS 146


LIST OF TABLES

TABLE 1 DRIVERS: IMPACT ANALYSIS 47
TABLE 2 RESTRAINTS: IMPACT ANALYSIS 48
TABLE 3 OPPORTUNITIES: IMPACT ANALYSIS 49
TABLE 4 CHALLENGE: IMPACT ANALYSIS 49
TABLE 5 AUTOMOTIVE STARTER MOTOR MARKET, BY TYPE, 2013-2020, (‘000 UNITS) 65
TABLE 6 AUTOMOTIVE STARTER MOTOR MARKET, BY TYPE, 2013-2020, (USD MILLION) 65
TABLE 7 RELATION BETWEEN POWEROUT and ENGINE DISPLACEMENT 67
TABLE 8 AUTOMOTIVE STARTER MOTOR MARKET SIZE, BY POWER OUTPUT,
2013-2020 (‘000 UNITS) 67
TABLE 9 AUTOMOTIVE STARTER MOTOR MARKET SIZE, BY POWER OUTPUT,
2013-2020 (USD MILLION) 68
TABLE 10 AUTOMOTIVE 1 KW TO 3.0 KW STARTER MOTOR MARKET SIZE, BY REGION,
2013-2020 (‘000 UNITS) 69
TABLE 11 AUTOMOTIVE 1.0 KW TO 3.0 KW STARTER MOTOR MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 12 AUTOMOTIVE 3.0 KW TO 5.0 KW STARTER MOTOR MARKET SIZE, BY REGION, 2013-2020 (‘000 UNITS) 70
TABLE 13 AUTOMOTIVE 3.0 KW TO 5.0 KW STARTER MOTOR MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 71
TABLE 14 AUTOMOTIVE 5.0 KW and ABOVE STARTER MOTOR MARKET SIZE, BY REGION,
2013-2020 (‘000 UNITS) 72
TABLE 15 AUTOMOTIVE 5.0 KW and ABOVE STARTER MOTOR MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 72
TABLE 16 BELT DRIVEN STARTER MARKET, BY VEHICLE TYPE, 2013-2020 (‘000 UNITS) 76
TABLE 17 BELT DRIVEN STARTER MARKET, BY VEHICLE TYPE, 2013-2020 (USD MILLION) 76
TABLE 18 ENHANCED STARTER MARKET, BY VEHICLE TYPE, 2013-2020 (‘000 UNITS) 77
TABLE 19 ENHANCED STARTER MARKET, BY VEHICLE TYPE, 2013-2020 (USD MILLION) 77
TABLE 20 DIRECT START MARKET, BY VEHICLE TYPE, 2013-2020 (‘000 UNITS) 77
TABLE 21 DIRECT START MARKET, BY VEHICLE TYPE, 2013-2020 (USD MILLION) 78
TABLE 22 ISG MARKET, BY VEHICLE TYPE, 2013-2020 (‘000 UNITS) 78
TABLE 23 ISG MARKET, BY VEHICLE TYPE, 2013-2020 (USD MILLION) 78
TABLE 24 AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY REGION,
2013-2020 (‘000 UNITS) 81
TABLE 25 AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY REGION,
2013-2020 (USD MILLION) 82
TABLE 26 ASIA-OCEANIA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET,
BY COUNTRY, 2013-2020 (‘000 UNITS) 84
TABLE 27 ASIA-OCEANIA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET,
BY COUNTRY, 2013-2020 (USD MILLION) 84
TABLE 28 ASIA-OCEANIA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET,
BY PRODUCT, 2013-2020 (‘000 UNITS) 85
TABLE 29 ASIA-OCEANIA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET,
BY PRODUCT, 2013-2020 (USD MILLION) 85
TABLE 30 CHINA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY, 2013-2020 (‘000 UNITS) 85
TABLE 31 CHINA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 86
TABLE 32 JAPAN: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY, 2013-2020 (‘000 UNITS) 86
TABLE 33 JAPAN: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 87
TABLE 34 SOUTH KOREA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET,
BY COUNTRY, 2013-2020 (‘000 UNITS) 87
TABLE 35 SOUTH KOREA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET,
BY COUNTRY, 2013-2020 (USD MILLION) 87
TABLE 36 INDIA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY, 2013-2020 (‘000 UNITS) 88
TABLE 37 INDIA: AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 88
TABLE 38 EUROPE: STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY,
2013-2020 (‘000 UNITS) 90
TABLE 39 EUROPE: STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 91
TABLE 40 EUROPE: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 91
TABLE 41 EUROPE: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 91
TABLE 42 GERMANY: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 92
TABLE 43 GERMANY: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 92
TABLE 44 FRANCE: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 93
TABLE 45 FRANCE: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 93
TABLE 46 U.K.: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 93
TABLE 47 U.K.: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 94
TABLE 48 SPAIN: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 94
TABLE 49 SPAIN: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 95
TABLE 50 NORTH AMERICA: STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY,
2013-2020 (‘000 UNITS) 98
TABLE 51 NORTH AMERICA: STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 98
TABLE 52 NORTH AMERICA: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 98
TABLE 53 NORTH AMERICA: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 99
TABLE 54 U.S.: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 99
TABLE 55 U.S.: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 99
TABLE 56 MEXICO: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 100
TABLE 57 MEXICO: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 100
TABLE 58 CANADA: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 101
TABLE 59 CANADA: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 101
TABLE 60 ROW: STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY,
2013-2020 (‘000 UNITS) 102
TABLE 61 ROW: STARTER MOTOR and ALTERNATOR MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 103
TABLE 62 ROW: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 103
TABLE 63 ROW: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 103
TABLE 64 BRAZIL STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 104
TABLE 65 BRAZIL STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 104
TABLE 66 RUSSIA: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (‘000 UNITS) 105
TABLE 67 RUSSIA: STARTER MOTOR and ALTERNATOR MARKET, BY PRODUCT,
2013-2020 (USD MILLION) 105
TABLE 68 EXPANSIONS, 2012-2015 109
TABLE 69 AGREEMENTS/JOINT VENTURES/PARTNERSHIPS, 2011-2015 110
TABLE 70 NEW PRODUCT LAUNCHES, 2013-2015 111
TABLE 71 MERGERS and ACQUISITIONS, 2012-2015 112


LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 15
FIGURE 2 RESEARCH DESIGN 17
FIGURE 3 RESEARCH METHODOLOGY MODEL 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
and REGION 20
FIGURE 5 VEHICLE PRODUCTION, 2009-2014 22
FIGURE 6 GROSS DOMESTIC PRODUCT VS. TOTAL VEHICLE SALES 23
FIGURE 7 URBANIZATION VS. PASSENGER CARS PER 1,000 PEOPLE 24
FIGURE 8 ROAD NETWORK VS. TOTAL VEHICLE SALES 25
FIGURE 9 ECONOMIC FACTOR ANALYSIS 26
FIGURE 10 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 27
FIGURE 11 AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET, BY VALUE, 2015 TO 2020 31
FIGURE 12 GLOBAL ALTERNATOR MARKET BY REGION, BY VALUE, 2015 TO 2020 31
FIGURE 13 INCREASING ADOPTION OF START-STOP SYSTEMS PUSHING THE DEMAND FOR STARTERS and ALTERNATORS 32
FIGURE 14 STARTER MOTOR WITH POWER OUTPUT IN THE RANGE 3.0 KW TO 5.0 KW IS
THE LARGEST CONTRIBUTOR 32
FIGURE 15 GEAR REDUCTION PROJECTED TO BE THE FASTEST GROWING MARKET FOR STARTER MOTORS 33
FIGURE 16 ISG and DIRECT START TO OFFER LUCRATIVE OPPORTUNITIES FOR MANUFACTURERS 34
FIGURE 17 STARTER MOTOR and ALTERNATOR MARKET BY REGION, 2015 35
FIGURE 18 ASIA-OCEANIA IS PROJECTED TO GROW AT THE FASTEST CAGR DURING
THE FORECAST PERIOD 36
FIGURE 19 ONLY CONVENTIONAL STARTER MOTORS TO DOMINATE THE MARKET BY VALUE 36
FIGURE 20 ISG SEGMENT PROJECTED TO GROW AT THE HIGHEST CAGR BY VALUE DURING
THE FORECAST PERIOD 37
FIGURE 21 BELT DRIVEN STARTER and ENHANCED STARTER HAS THE MAXIMUM SHARE
BY VALUE IN HYBRID VEHICLE STARTER MOTOR MARKET IN 2015 37
FIGURE 22 HIGH DEMAND FOR PASSENGER CARS DRIVING THE DEMAND FOR 1.0KW TO 3.0KW STARTER MOTORS 38
FIGURE 23 PLC OF AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET 39
FIGURE 24 MARKET SEGMENTATION, BY TYPE 42
FIGURE 25 MARKET SEGMENTATION, BY POWER OUTPUT 43
FIGURE 26 MARKET SEGMENTATION, BY TECHNOLOGY 44
FIGURE 27 INCREASING VEHICLE ELECTRIFICATION WOULD DRIVE THE MARKET FOR AUTOMOTIVE STARTER MOTOR AND ALTERNATOR 45
FIGURE 28 VEHICLE ELECTRIFICATION MARKET SIZE , BY TECHNOLOGY, 2014 (‘000 UNITS) 46
FIGURE 29 GLOBAL VEHICLE PRODUCTION AND VEHICLE PARC (2013-2020) 47
FIGURE 30 ELECTRIC VEHICLE SALES, 2012-2014 (‘000 UNITS) 48
FIGURE 31 ENGINE DOWNSIZING TREND, 2012-2014 50
FIGURE 32 VALUE CHAIN ANALYSIS: MAJOR VALUE IS ADDED DURING MANUFACTURING
and ASSEMBLY PHASES 52
FIGURE 33 PORTER'S FIVE FORCES ANALYSIS : AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET 53
FIGURE 34 SCHEMATIC DIAGRAM FOR STARTER MOTOR WORKING 56
FIGURE 35 STARTER MOTOR and ALTERNATOR CONNECTION DIAGRAM 58
FIGURE 36 STARTER MOTOR OPERATING PRINCIPLES 60
FIGURE 37 SYSTEM LAYOUT FOR ISG 61
FIGURE 38 STARTER MOTOR MARKET, BY TYPE 64
FIGURE 39 3.0 KW TO 5.0 KW MOTORS TO DOMINATE DURING THE FORECAST PERIOD 68
FIGURE 40 ASIA-OCEANIA IS THE LARGEST MARKET FOR 1.0 KW TO 3.0KW STARTER MOTORS 70
FIGURE 41 NORTH AMERICA: THE HIGHEST GROWING MARKET FOR 3.0 KW TO 5.0 KW STARTER MOTORS 71
FIGURE 42 5.0 KW and ABOVE STARTER MOTOR MARKET 73
FIGURE 43 ENHANCED STARTERS TO HAVE THE LARGEST MARKET SIZE IN TERMS OF VALUE FOR MICRO-HYBRID VEHICLES, 2015-2020 75
FIGURE 44 ISG: THE HIGHEST GROWING TECHNOLOGY FOR THE HYBRID VEHICLES
(USD MILLION), 2015-2020 76
FIGURE 45 CHINA IS THE FASTEST GROWING COUNTRY IN THE GLOBAL AUTOMOTIVE STARTER MOTOR and ALTERNATOR MARKET 81
FIGURE 46 CHINA IS THE FASTEST GROWING MARKET IN THE REGION DURING THE FORECAST PERIOD 83
FIGURE 47 CANADA IS THE FASTEST GROWING MARKET IN THE REGION DURING FORECAST PERIOD 97
FIGURE 48 COMPANIES ADOPTED PRODUCT EXPANSION AS THE KEY GROWTH STRATEGY OVER THE LAST THREE YEARS 106
FIGURE 49 MARKET EVALUATION FRAMEWORK: EXPANSIONS HAVE FUELLED THE DEMAND FOR STARTERS and ALTERNATORS 107
FIGURE 50 DENSO CORPORATION GREW AT THE FASTEST CAGR FROM 2010 TO 2013 108
FIGURE 51 BATTLE FOR MARKET SHARE: EXPANSION WAS THE KEY STRATEGY 108
FIGURE 52 REGION-WISE REVENUE MIX OF TOP 5 PLAYERS 113
FIGURE 53 COMPETITIVE BENCHMARKING OF KEY PLAYERS (2010-2014): MITSUBISHI ELECTRIC and ROBERT BOSCH ARE GROWING BUT DECELERATING, DESPITE A VARIED PRODUCT PORTFOLIO 114
FIGURE 54 ROBERT BOSCH GMBH: COMPANY SNAPSHOT 115
FIGURE 55 ROBERT BOSCH GMBH: SWOT ANALYSIS 117
FIGURE 56 DENSO CORPORATION: COMPANY SNAPSHOT 118
FIGURE 57 DENSO CORPORATION: SWOT ANALYSIS 120
FIGURE 58 COMPANY SNAPSHOT: HITACHI AUTOMOTIVE SYSTEMS, LTD. 121
FIGURE 59 COMPANY SNAPSHOT: MITSUBA CORPORATION 123
FIGURE 60 MITSUBISHI ELECTRIC: COMPANY SNAPSHOT 125
FIGURE 61 MITSUBISHI ELECTRIC: SWOT ANALYSIS 127
FIGURE 62 VALEO SA: COMPANY SNAPSHOT 128
FIGURE 63 VALEO SA: SWOT ANALYSIS 130
FIGURE 64 HELLA KGAA HUECK and CO.: COMPANY SNAPSHOT 131
FIGURE 65 HELLA KGAA HUECK and CO.: SWOT ANALYSIS 133
FIGURE 66 MOTORCAR PARTS OF AMERICA: COMPANY SNAPSHOT 135

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