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  4. > Consumer and Market Insights: Bakery and Cereals market in India

Summary
The Bakery and Cereals market in India is rapidly developing. Current low per capita consumption rates means there is plenty of space for the market to grow. Emerging opportunities include offering Bakery and Cereals products that meet the need to relax and escape from their increasingly hectic lifestyles. The market has witnessed innovative new product development that effectively targets the most pertinent consumer needs, such as getting the best value, convenience, and meeting age-specific nutritional needs.

Key Findings
- India's Bakery and Cereals market has the lowest per capita volume consumption compared to major global economies

- India's Bakery and Cereals market will register the fastest volume growth across major economies

- The Breakfast Cereals category will register the fastest growth in value and volume terms during 2014-2019

- India's Bakery and Cereals market is driven by consumers' desire for an accompaniment to relaxation and moments of “me-time”

Synopsis
This Canadean "Consumer and Market Insights: Bakery and Cereals market in India" report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree of influence that trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Bakery and Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and India-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

- Get access to Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which offers exclusive insight into consumers' consumption patterns in the Bakery and Cereals market

- Quantify the influence of 20 consumption motivations in the Bakery and Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics, and how to compete with market leaders to provide a competitive edge to product launches

Table Of Contents

Consumer and Market Insights: Bakery and Cereals market in India
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the India Bakery and Cereals market
- Historical and projected sales in the India Bakery and Cereals market
- Degree of trade up/down-trade in the India Bakery and Cereals market
- Comparison of India Bakery and Cereals market compared to other key countries
- Market volume of India Bakery and Cereals by category
- Historical and project market value of India Bakery and Cereals by category
- Winners and losers in the India Bakery and Cereals market
- Segment share of the category and change in market share in the India Bakery and Cereals market
- Penetration of private label, by categories, in the India Bakery and Cereals market
- Private label performance compare to national brands in the India Bakery and Cereals market
- Leading companies in the India Bakery and Cereals market by category
- Leading brands in the India Bakery and Cereals market by category

Retailer and packaging
- Leading retailers in the India food market
- Leading distribution channels in the India Bakery and Cereals market
- Leading distribution channels by category in the India Bakery and Cereals market
- India Bakery and Cereals market by type of packaging
- India Bakery and Cereals market by type of packaging closure/outer
- India Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the India Bakery and Cereals market
- Private Label consumption occasions by age and gender in the India Bakery and Cereals market
- Under/Over-consumption levels in the India Bakery and Cereals market by gender and age
- Consumption frequency by type of consumer in the India Bakery and Cereals market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the India Bakery and Cereals market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the India Bakery and Cereals market
- Market volume of the India Bakery and Cereals market by category and trend
- For leading trends in the India Bakery and Cereals market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the India Bakery and Cereals market
- How to target the trend in the India Bakery and Cereals market
- How the trend will evolve in the India Bakery and Cereals market

Innovation examples
- New product examples launched in the India Bakery and Cereals market
- New product examples launched in the global Bakery and Cereals market

Actions and Recommendations
- How to successfully target key trends in the India Bakery and Cereals market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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