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  4. > Consumer and Market Insights: Bakery and Cereals market in Italy

Summary
Despite Italian consumers enjoying some of the highest numbers of Bakery and Cereals consumption occasions globally, the market is still forecast to show one of the fastest volume growths in Europe, driven by consumer desire for affordable and convenient products. Other key concerns for Italian consumers include finding the best quality product, products that meet age-specific nutritional needs, and products that help them take a break and relax.

Key Findings
- The Italian Bakery and Cereals market is forecast to show one of the fastest growths in Europe

- Italian men have a higher per capita consumption of Bakery and Cereal products than women

- Bread and Rolls is the most consumed category in the Italian Bakery and Cereals market

- The Breakfast Cereals category will register the fastest growth in volume terms during 2014-2019

- Italy's Bakery and Cereals market is driven by consumers' desire for affordable and convenient meal solutions

Synopsis
This Canadean "Consumer and Market Insights: Bakery and Cereals market in Italy" report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Bakery and Cereals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Bakery and Cereals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and Italy-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation, packaging, and key consumer targets

- Get access to Canadean's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which offers exclusive insight into consumers' consumption patterns in the Bakery and Cereals market

- Quantify the influence of 20 consumption motivations in the Bakery and Cereals sector for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyze category, brand, and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

Table Of Contents

Consumer and Market Insights: Bakery and Cereals market in Italy
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the Italy Bakery and Cereals market
- Historical and projected sales in the Italy Bakery and Cereals market
- Degree of trade up/down-trade in the Italy Bakery and Cereals market
- Comparison of Italy Bakery and Cereals market compared to other key countries
- Market volume of Italy Bakery and Cereals by category
- Historical and project market value of Italy Bakery and Cereals by category
- Winners and losers in the Italy Bakery and Cereals market
- Segment share of the category and change in market share in the Italy Bakery and Cereals market
- Penetration of private label, by categories, in the Italy Bakery and Cereals market
- Private label performance compare to national brands in the Italy Bakery and Cereals market
- Leading companies in the Italy Bakery and Cereals market by category
- Leading brands in the Italy Bakery and Cereals market by category

Retailer and packaging
- Leading retailers in the Italy food market
- Leading distribution channels in the Italy Bakery and Cereals market
- Leading distribution channels by category in the Italy Bakery and Cereals market
- Italy Bakery and Cereals market by type of packaging
- Italy Bakery and Cereals market by type of packaging closure/outer
- Italy Bakery and Cereals market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the Italy Bakery and Cereals market
- Private Label consumption occasions by age and gender in the Italy Bakery and Cereals market
- Under/Over-consumption levels in the Italy Bakery and Cereals market by gender and age
- Consumption frequency by type of consumer in the Italy Bakery and Cereals market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the Italy Bakery and Cereals market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the Italy Bakery and Cereals market
- Market volume of the Italy Bakery and Cereals market by category and trend
- For leading trends in the Italy Bakery and Cereals market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the Italy Bakery and Cereals market
- How to target the trend in the Italy Bakery and Cereals market
- How the trend will evolve in the Italy Bakery and Cereals market

Innovation examples
- New product examples launched in the Italy Bakery and Cereals market
- New product examples launched in the global Bakery and Cereals market

Actions and Recommendations
- How to successfully target key trends in the Italy Bakery and Cereals market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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