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Consumer and Market Insights: Meat Market in Thailand

  • July 2015
  • -
  • Canadean Ltd
  • -
  • 56 pages

Summary
The Consumer and Market Insights: Meat Market in Thailand report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- Increasingly busy lifestyles and rapid urbanization will drive the growth of consumer Package Goods in Thailand

- Thailand's Meat market is forecast to register higher growth in value and volume growth during 2014-2019 when compared to 2009-2014

- The Fresh Meat (Counter) is the leading category by volume consumption in the Meat market in Thailand

- The Cooked Meat- Counter category is forecast to register the fastest growth in value terms during 2014-2019

-  Hypermarkets and Supermarkets is the leading distribution channel in Thailand's Meat Market

- Flexible Packaging was the most commonly used packaging material in Thailand's Meat market

Synopsis
The report on the Meat sector in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Meat, Chilled Raw Packaged Meat - Processed, Chilled Raw Packaged Meat - Whole Cuts, Cooked Meats - Counter, Cooked Meats - Packaged, Fresh Meat (Counter), Frozen Meat with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Meat Market in Thailand
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Thailand Meat market
- Historical and projected consumption in the Thailand Meat market
- Degree of trade up/down-trade in the Thailand Meat market
- Market volume of Thailand Meat by category
- Historical and project market value of Thailand Meat by category
- Winners and losers in the Thailand Meat market
- Average category level pricing in the Thailand Meat market
- Segment share of the category and change in market share in the Thailand Meat market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Thailand food market
- Leading distribution channels in the Thailand Meat market
- Leading distribution channels by category in the Thailand Meat market

Packaging
- Thailand Meat market by type of packaging
- Thailand Meat market by type of packaging closure/outer
- Thailand Meat market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Thailand Meat market
- Private label performance compare to national brands in the Thailand Meat market
- Leading brands in the Thailand Meat market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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