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Summary
The Austrian Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the largest category both in value and volume terms. Dried Soup (mixes) is the fastest growing category during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets.

Key Findings
- Rising GDP per capita and low inflation rate will stimulate demand for consumer packaged goods in the Austrian market

- Of the five categories analyzed, UHT Soup and Chilled Soup will remain the fastest growth categories, registering a CAGR of 2.1% during 2014-2019.

- Hypermarkets and Supermarkets is the leading distribution channel in the Austrian Food market accounting for 46.4% of distribution in 2014

- The use of Flexible Packaging for packaging Soup is forecast to grow at a CAGR of 2.2% during 2014-2019

- Private label has high market penetration of 10.2% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

Synopsis
The report on the Soup market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Austria
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Austria Soups market
- Historical and projected consumption in the Austria Soups market
- Degree of trade up/down-trade in the Austria Soups market
- Market volume of Austria Soups by category
- Historical and project market value of Austria Soups by category
- Winners and losers in the Austria Soups market
- Average category level pricing in the Austria Soups market
- Segment share of the category and change in market share in the Austria Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Austria food market
- Leading distribution channels in the Austria Soups market
- Leading distribution channels by category in the Austria Soups market

Packaging
- Austria Soups market by type of packaging
- Austria Soups market by type of packaging closure/outer
- Austria Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Austria Soups market
- Private label performance compare to national brands in the Austria Soups market
- Leading brands in the Austria Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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