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Consumer and Market Insights: Soup Market in Greece

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 43 pages

Summary
The Greek Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup is the largest category both in value and volume terms and is forecast to register the fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets.

Key Findings
- Of the five categories analyzed, Dried Soup (mixes) will remain the largest as well as fastest growth category, registering a CAGR of 3.3% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in the Greek Food market accounting for 54.6% of distribution in 2014

- The use of Rigid Plastics for packaging Soup is forecast to grow at a CAGR of 1.9% during 2014-2019

- Knorr brand in Unilever Plc has dominant share of 72.5% in the Dried Soup (mixes) category

Synopsis
The report on the Soup market in Greece provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Greece
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Greece Soups market
- Historical and projected consumption in the Greece Soups market
- Degree of trade up/down-trade in the Greece Soups market
- Market volume of Greece Soups by category
- Historical and project market value of Greece Soups by category
- Winners and losers in the Greece Soups market
- Average category level pricing in the Greece Soups market
- Segment share of the category and change in market share in the Greece Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Greece food market
- Leading distribution channels in the Greece Soups market
- Leading distribution channels by category in the Greece Soups market

Packaging
- Greece Soups market by type of packaging
- Greece Soups market by type of packaging closure/outer
- Greece Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Greece Soups market
- Private label performance compare to national brands in the Greece Soups market
- Leading brands in the Greece Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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