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Consumer and Market Insights: Soup Market in Hong Kong

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 46 pages

Summary
Hong Kong's Soup market is forecast to grow at a marginally higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Ambient Soup is the leading category by value sales, whilst the Chilled Soup category will register fastest growth during 2014-2019. Majority of the packaged Soup products in the country are sold through Hypermarkets and Supermarkets. Campbell's and Knorr are the leading brands of Soup in Hong Kong.

Key Findings
- Of the five categories analyzed, Chilled Soup will remain the fastest growth category, registering a CAGR of 5.8% during 2009-2019

- Hypermarkets and Supermarkets is the leading distribution channel in Hong Kong's Food market accounting for 58.9% of distribution in 2014.

- The use of Bag/Sachets for packaging Soup is forecast to grow at a CAGR of 3.1% during 2014-2019

- Private label has considerable market penetration of 4.3% in 2014. They compete with brands beyond price points, which has resulted in a Private Label products gaining market share from brands during 2011-2014

- Campbell's brand in Campbell Soup Company has dominant share of 68.4% in the Ambient Soup category.

Synopsis
The report on the Soup market in Hong Kong provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Dried Soup (mixes), UHT Soup, Chilled Soup and Frozen Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Hong Kong
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hong Kong Soups market
- Historical and projected consumption in the Hong Kong Soups market
- Degree of trade up/down-trade in the Hong Kong Soups market
- Market volume of Hong Kong Soups by category
- Historical and project market value of Hong Kong Soups by category
- Winners and losers in the Hong Kong Soups market
- Average category level pricing in the Hong Kong Soups market
- Segment share of the category and change in market share in the Hong Kong Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hong Kong food market
- Leading distribution channels in the Hong Kong Soups market
- Leading distribution channels by category in the Hong Kong Soups market

Packaging
- Hong Kong Soups market by type of packaging
- Hong Kong Soups market by type of packaging closure/outer
- Hong Kong Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hong Kong Soups market
- Private label performance compare to national brands in the Hong Kong Soups market
- Leading brands in the Hong Kong Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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