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Consumer and Market Insights: Soup Market in Hungary

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 46 pages

Summary
Increasing disposable income and declining inflation rates in Hungary support the growth of consumer packaged goods market. The Hungarian Soup market is led by the Dried Soup (mixes) category in both value and volume terms, while the UHT Soup is forecast to register fastest value growth during 2014-2019. Hypermarkets and Supermarkets led the distribution of Soup products in Hungary in 2014.

Key Findings
- Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category, while the UHT Soup category is expected to register the fastest value growth at a CAGR of 2.7% during 2014-2019

- The Hungarian Soup market is highly fragmented with some competition in the Ambient Soup and Dried Soup (mixes) categories. The leading market players include Unilever PLC, Nestle S.A. and H.J. Heinz company with a combined average market share of 26.5% in 2014

- Hypermarkets and Supermarkets with 59.7% share in distribution of Soup products holds a dominant position among all distribution channels

- The Rigid Metal will be the fastest growing packaging material in used in the Hungarian Soup market with a forecasted CAGR of 1.8% during 2014-2019

Synopsis
The report on the Soup market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Hungary
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Hungary Soups market
- Historical and projected consumption in the Hungary Soups market
- Degree of trade up/down-trade in the Hungary Soups market
- Market volume of Hungary Soups by category
- Historical and project market value of Hungary Soups by category
- Winners and losers in the Hungary Soups market
- Average category level pricing in the Hungary Soups market
- Segment share of the category and change in market share in the Hungary Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Hungary food market
- Leading distribution channels in the Hungary Soups market
- Leading distribution channels by category in the Hungary Soups market

Packaging
- Hungary Soups market by type of packaging
- Hungary Soups market by type of packaging closure/outer
- Hungary Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Hungary Soups market
- Private label performance compare to national brands in the Hungary Soups market
- Leading brands in the Hungary Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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