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Consumer and Market Insights: Soup Market in Norway

  • August 2015
  • -
  • Canadean Ltd
  • -
  • 44 pages

Summary
Norway's Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup (mixes) is the leading category while UHT Soup and Chilled Soup categories are forecast register the fastest growth both in value and volume terms during 2014-2019. Rigid Metal and Flexible Packaging are the preferred packaging materials in the Norwegian Soup market

Key Findings
- The Soup market in Norway is forecast to register higher growth at a CAGR of 2.3% during 2014-2019 compared to a growth registered at a CAGR of 1.9% during 2009-2014

- Dried Soup (mixes) is the leading category while Chilled Soup and UHT Soup categories will register the fastest growth both at a CAGR of 2.7% each during 2014-2019

- Rigid Metal and Flexible Packaging are the preferred packaging materials in the Soup market in Norway

- Campbell's, Stabburet, Toro, Knorr, and Findus are the preferred brands in the Norwegian Soup market

- Hypermarkets and Supermarkets is the leading distribution channel in Norway's Soup market

Synopsis
The report on the Soup market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Norway
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Norway Soups market
- Historical and projected consumption in the Norway Soups market
- Degree of trade up/down-trade in the Norway Soups market
- Market volume of Norway Soups by category
- Historical and project market value of Norway Soups by category
- Winners and losers in the Norway Soups market
- Average category level pricing in the Norway Soups market
- Segment share of the category and change in market share in the Norway Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Norway food market
- Leading distribution channels in the Norway Soups market
- Leading distribution channels by category in the Norway Soups market

Packaging
- Norway Soups market by type of packaging
- Norway Soups market by type of packaging closure/outer
- Norway Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Norway Soups market
- Private label performance compare to national brands in the Norway Soups market
- Leading brands in the Norway Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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