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Consumer and Market Insights: Soup Market in Romania

  • August 2015
  • -
  • GlobalData
  • -
  • 43 pages

Summary
The Soup market in Romania is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. Dried Soup (mixes) is the leading category while the Chilled Soup category is forecast to register the fastest growth both in value and volume terms during 2014-2019. Hypermarkets and Supermarkets is the leading distribution channel in the Romanian Soup market.

Key Findings
- The Soup market in Romania is forecast to register higher growth at a CAGR of 4.2% during 2014-2019 compared to a growth registered at a CAGR of 3.8% during 2009-2014

- Dried Soup (mixes) is the leading category while the Chilled Soup category is forecast to register the fastest growth both in value and volume terms during 2014-2019

- Rigid Metal is the most used packaging material and accounted for 66.1% share in the Romanian Soup market

- Knorr , Maggi, Rolton , Scandia Sibiu, and LIEN YING are the preferred brands in the Romanian Soup market

- Hypermarkets and Supermarkets is the leading distribution channel in the Romanian Soup market

Synopsis
The report on the Soup market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Soup Market in Romania
Introduction
- Report Scope

Country Context
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts

Market Overview
- Market value and volume for the Romania Soups market
- Historical and projected consumption in the Romania Soups market
- Degree of trade up/down-trade in the Romania Soups market
- Market volume of Romania Soups by category
- Historical and project market value of Romania Soups by category
- Winners and losers in the Romania Soups market
- Average category level pricing in the Romania Soups market
- Segment share of the category and change in market share in the Romania Soups market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Romania food market
- Leading distribution channels in the Romania Soups market
- Leading distribution channels by category in the Romania Soups market

Packaging
- Romania Soups market by type of packaging
- Romania Soups market by type of packaging closure/outer
- Romania Soups market by type of packaging, forecasted

Brand and Private Label Share
- Penetration of private label, by categories, in the Romania Soups market
- Private label performance compare to national brands in the Romania Soups market
- Leading brands in the Romania Soups market by category

Appendix
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

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ref:plp2015

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