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Consumer and Market Insights: Soup Market in Turkey

  • August 2015
  • -
  • GlobalData
  • -
  • 44 pages

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Summary
The Soup market in Turkey is forecast to register high growth during 2014-2019. Dried Soup (mixes) is the leading category by value and volume sales and is also forecast to register fastest growth during 2014-2019. Flexible packaging is the most commonly used packaging material and Prize off is the preferred closure type in country's Soup market.

Key Findings
- The Soup market in Turkey is forecast to register higher growth at a CAGR of 9.7% during 2014-2019

- The Dried Soup (mixes) category accounted for largest volume consumption with 98.5% share of the Turkey's Soup market and is forecast to register the fastest growth in value terms during 2014-2019.

- Knorr, Bizim Mutfak and Maggi are the preferred brands in the Soup market in Turkey.

- Flexible Packaging has the dominant share of 95.4% in Turkey's Soup market.

- Hypermarkets and Supermarkets is the leading distribution channel in Turkey's Soup market

Synopsis
The report on the The Consumer and Market Insights: Soup Market in Turkey provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2015

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