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Consumer and Market Insights: Soup Market in Venezuela

  • August 2015
  • -
  • GlobalData
  • -
  • 38 pages

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Summary
Venezuela's Soup market is forecast to grow at a higher rate in both value and volume terms during 2014-2019 compared to 2009-2014. The Dried Soup (mixes) category is the largest category and is forecast to register the fastest growth during 2014-2019. Convenience Stores were the leading distribution channel and it accounted for 49.4% of overall Soup distribution in 2014.

Key Findings
- The Dried Soup (mixes) category accounted for 89.0% of Venezuela's Soup market volume followed by Ambient Soup with a 11.0% share in 2014.

- Dehydrated Soup is the largest value segment in the Dried Soup (mixes) category

- The Dried Soup (mixes) category is forecast to register the faster growth in value terms during 2014-2019 than Ambient Soup

- Flexible Packaging is the most used packaging material in the Soup market in Venezuela

- Prize Off closures are the preferred closure types in the Soup market accounting for 1.3% share, in 2014.

Synopsis
The report on the Soup sector in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup(mixes), Frozen Soup and UHT Soup with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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ref:plp2015

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