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Quarterly Beverage Tracker Second Quarter 2015: Austria

  • August 2015
  • -
  • GlobalData
  • -
  • 32 pages

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Summary
Packaged water has been the driver behind the soft drinks industry's slowdown in decline, to just over a percent. PL brands have again outperformed the market in most categories, such as packaged water, carbonates and iced/rtd coffee. Strong gains in the chilled juice segment also contributed to soft drinks improved performance.

Key Findings
- Cider grew well compared to the rest of the alcoholic drink categories

- Dairy drink sales grew but this does not affect the long term downward trend

- The discount channel saw the biggest rise in PL beverages

- Innocent Smoothies have seen huge growth due to the high quality of the product

Synopsis
Canadean's Austria Quarterly Beverage Tracker Q2-15 covering soft drinks, dairy drinks, hot drinks and alcoholic drinks is an essential tool for keeping up-to-date with the latest industry performance and developments on a quarterly basis, covering:

- Topline consumption volumes for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts for all beverage categories

- Carbonates consumption data for Q2-2015 vs Q2-2014, moving annual totals (MAT) and latest 2015 forecasts split by regular vs low calorie, and key flavour

- An economic mood indicator with an at a glance assessment of industry confidence levels, private label performance vs brands and price trends

- Insightful and valuable analysis of the drivers behind the latest quarterly trends and assumptions for full year 2015

- Analysis of significant activity in the soft drinks market, including new product introductions (ranked by brand owner and detailing flavour, pack type/size, retail price and selected product shots)

- Update on important soft drinks corporate activity

- Our annual Q2 special focus update on the latest trends in Private Label soft drinks

Reasons To Buy
- Gain an in-depth understanding of the most up-to-date trends in the Austria beverage industry to support and enhance your strategic planning

- Investigate the latest quarterly and emerging annual trends in Austria to back your marketing initiatives

- Analyse the latest beverage category 2015 forecast projections to make well-informed decisions on the outlook in the marketplace for your company

- View a selection of the key quarterly new soft drinks product launches and identify competitor activity

- Access a quarterly Special Focus on a current industry 'hot topic' offering qualitative insight from local consultants to determine opportunities for product innovation

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ref:plp2015

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